What are Link Building Services?

Link Building is a lot like getting voted prom king or queen. You need votes to win the crown and win customers. When a classmate recommends you this is a lot like getting a link from a website and this process is very similar to performing link building services. 

As a business owner if you have a website for your business and you have it optimized to get traffic, you probably have around a 3% conversion rate of visitors to customers based on averages online.

Today we want to talk about something straightforward; how to add keywords to a website. I read a blog this past week by a great company I follow, SEOMoz. They are on top of things and they do a great job of informing the world about changes and trends in the internet world. Last week Google released its most recent update Penguin 2.0, also known as Penguin 4 and SEOMoz wrote about it in an article called Penguin 2.0/4 - Were You Jarred and/or Jolted? 

Where do you find your inspiration to write? All the great writers got their inspiration from somewhere and had their own set of ideal conditions where they wrote the best. Ernest Hemingway wrote 500 words every day, almost always in the morning, while standing up. William Faulkner preferred a glass of whiskey in hand while he was writing. Although I don’t consider myself to be among the greats, I prefer a glass of wine and pretzels the night before a big deadline.

As the saying goes, a dog is a man’s best friend. But today I’ve decided a blog is a man’s best friend. Well, a woman’s best friend too. Okay, really a blog is anyone’s best friend, but specifically a blog can be your best friend!

Landing pages are known by many names, “lead capture page” or a “lander” and even a “conversion page.” These are really all the same thing and when put in plain terms a landing page is a single web page that appears in response to clicking on a search result or online advertisement.

Take a look at your email marketing campaign, does it seem like it’s working? Are you receiving traffic to your website from your email marketing efforts? These are questions you need to be asking yourself to see if you’re wasting your time spending hours trying to write a perfect email paragraph. In this blog I’ll walk through 7 email marketing consultant tips to increase traffic to your website and increase sales. Remember, email is a powerful internet marketing tool if used correctly.

There is a new movie coming out this month called After Earth starring Will Smith and his son Jaden. If you are a fan of post-apocalyptic movies it will likely be a hit in your house. It’s right up my family’s alley but I am impacted by the trailer on this one. Hollywood spews out a lot of nonsense along the way, but every once in a while they happen upon something so deep and profound I have to stand back in wonder and awe.

Some days I feel like the queen of the elementary concept, and today is no different.

As I was thinking about how to increase website conversion as part of an internet marketing strategy I kept thinking about websites I visit that simply bore me. Beyond the look and feel, I am a word person, a content person.

I try and let our clients and readers know when something important and relevant to Internet Marketing is happening and today is one of those days. Yahoo bought Tumblr, a major online blogging software company, for $1.1 BILLION.  Once again an internet company has sold for a lot of money and some say it might be too much.  You think?  The reason this is significant is because it's a blogging company and Yahoo is investing heavily because they believe it will be good for their business.  The fact is that blogging is becoming more and more popular and as an industry is maturing quickly.  So, Why Blog? You should blog in your business because it works and the Yahoo acquisition is evidence of the value of blogging.

Just over a year ago the world was introduced to Google Glass, an augmented reality pair of glasses that seemed to be something only possible in science fiction. I remember watching the following video and getting a funny feeling deep down inside. I probably brushed it off as bad Chinese food at the time, but now I know that it was the strange feeling of what was once only possibility becoming reality.

More than ever before good questions are the life blood of leading a succesful company.  One of those questions that you must ask on a regular basis is, "why is social media important for reaching new customers?" Every company wants new customers and every company wants those customers to become loyal customers. Social media is the only place I know of that allows you to listen to people talking about their lives, their likes and their dislikes, unrestricted, without ever having to go anywhere!  That is why internet marketing is so powerful when done holistically. 

Anyone who has a website or an online business should have some type of SEO tool. This will help you track a variety of different metrics and key components of your site. An SEO tool will help keep an eye on the big picture of your website performance as well as make it easier to manage your internet marketing efforts.

Most internet marketing tactics for increasing your website conversion are technical and advanced, however there is a simple way you can help increase website conversion. Give your customers what they are asking for. Sounds way too easy right? However, even though this “give them what they want” approach seems obvious, many businesses fail to accomplish it. We believe the key to giving your customers what they are asking for is with relevant content.

There are lists and lists of lead generation techniques that are sound ideas, some may even be novel and fun, but then there are those that are somewhat questionable and probably are better off pictured in a meme labeled “Seems Legit.” If you are in search of those techniques, you can read our blog post “Top 7 Worst Lead Generation Techniques.”

I am writing this blog on my 20^th anniversary “get-away” weekend from beautiful Lake Tahoe, California so it will be short and sweet! The topic today is “what makes a good website?” As with most marketing questions, there are a lot of ways to answer this question. A couple of weeks ago, we blogged about the importance of being able to be found by local searches, and how you can get better at that. If you didn’t read that, check it out here. Clearly if we are asking what makes a good website, having it found is a good first step!

If you’ve just jumped into the world of internet marketing with both feet, you’re probably asking the question, why do I have to blog? You might be feeling like you are the least qualified person to take on the task and find yourself making excuses. I’d like to offer you a word (or about 600 since this is a blog) of encouragement. You’re not alone if you’re thinking any one (or all!) of these things.

Online Public Relations (Online PR) is faster, more effective, and drives online visibility for your press release to a stream of media websites and blogs. This new way of distributing leads to powerful links and SEO (Search Engine Optimization) for your business. But before we talk about the true awesomeness of Online PR lets talk about what most people think about Public Relations.

1.  What are Landing Pages?

Let’s start with the basics. A landing page is exactly what it sounds like and plays a significant role in your internet marketing strategy. It’s a page that is used as a landing spot for a viewer coming from a PPC Ad, inbound link or call-to-action directing a viewer to a specific URL. Landing pages are used to help increase the number of people that fill out the form on the page, also knowns as "leads," which then allows you to begin building relationships with them.

You heard right, there are rumors that Facebook will be launching video ads in your news feed.

Facebook’s $20 Million Dollar Ad Oops!

Facebook has dabbled in sponsored content that gets sprinkled throughout users’ news feeds for some time. The first iteration, sponsored stories, gained attention from both creators and viewers of the ads. Don’t remember giving permission for these sponsored stories? That’s probably because you didn’t, and that's why Facebook was slapped with a lawsuit that cost Facebook $20 million.

I am actually laughing at myself, because as a mom, when my daughter tells me she wants to do something because everyone’s doing it, I tend to raise my eyebrows and ask, “Really? Everyone?”  To which she sheepishly smiles and says, “Well, not everyone, but…”

Page one of Google in a week! 1,000 new visitors to your site tomorrow! These are promises that some companies make about their SEO services. When you are asking about ways to increase your website presence you will hear the term SEO over and over again. SEO means Search Engine Optimization and it is big business out there. If you’re a big business then you have “people” to deal with this for you, but if you are not and you are looking for SEO services for small business, then you need some “people” of your own or you might feel pulled in a hundred different directions. What do you do as a small business to grow your online presence amidst a world of internet marketing options?

In case you forgot amidst the barrage of marketing that comes our way in May, Sunday is Mother’s Day. It’s the perfect opportunity to show Mom just how much she means to you; to apologize for all those times you gave her grief; and to maybe even tell her that you actually paid attention to what she taught you. There are some infamous Mom-isms that we’ve all heard, and believe it or not, they translate into internet marketing tips for your social media strategy.

If you are responsible for your company’s bottom line then you care about the marketing too, and in todays world that must include online marketing.  If that is the case then YOU NEED TO CARE about whether your website is ranking high for important terms or keyword phrases and consider if you are going to hire an Internet Marketing company for Link Building services.  If this term is new to you or your are trying to figure out this Internet marketing stuff then let me explain what it is and why is it important.

Looking for a way to increase your lead generation through internet marketing? Well, you might be able to find a lot of blogs that have good advice on this topic, but today we want to give you a little insight into the 7 worst lead generation techniques you should always avoid. Let’s get right into it.

If you are a business who serves a local area then you need Google reviews! Google reviews are heavily weighted and are a large contributing factor to your businesses' ranking in search results. Put plainly, if you don’t have reviews and a competitor does, they will likely rank higher than you when customers search for your services.

If your business relies heavily on local sales, then your website has to be optimized for local search. Many people don’t know what makes a good website for local search. We know you want a website online as fast as you can for your business, but before you rush into making your website or hiring a website company to design your site find out what you need to include in your website so that it is a good website and brings you customers online.

Merging your Google+ and Google+ Local pages is extremely important for local businesses. Merging your accounts will enhance your search results to include photos, videos, reviews, descriptions, maps, and more.

Are you wondering why your competitors are showing up with reviews, images, maps, and full descriptions in Google, but you're not? This is part of the new Google Plus for business. Google Plus for business now has the ability to link to your Google Local business page. This creates advanced search results for your business. Stay ahead of the curb and merge your accounts today!

Today I want to talk to you as the CEO of a company that is concerned about ROI on my own marketing, rather than the leader of a company that does work for our clients as an internet marketing and email marketing consultant. I want to talk about the concerns many of us have when we think about marketing. Is it going to be worth my time and how do I get the most out of it?

When you are considering how to add keywords to a website, there are a few things we can learn from the show Pee-wee’s Playhouse. What?! I know some of you remember this children’s show from way back in the late 80’s and you probably either laughed your way through each episode or begged your parents to make your little brother turn it off!