GET THE LEADERSHIP GROWTH SCORECARD

Top 5 Local Link Building Services Your Business Can't Live Without

May 31, 2013 / by Natasha Hawkins

posted in SEO, Lead Conversion, Link Building

2 Comments

What are Link Building Services?

Link Building is a lot like getting voted prom king or queen. You need votes to win the crown and win customers. When a classmate recommends you this is a lot like getting a link from a website and this process is very similar to performing link building services. 

Read More

Increase Website Conversion--Give ‘em a Call to Action!

May 30, 2013 / by Vicky Zancanella

posted in Website Development, Lead Conversion, Calls-to-Action

0 Comments

As a business owner if you have a website for your business and you have it optimized to get traffic, you probably have around a 3% conversion rate of visitors to customers based on averages online.

Read More

How to Add Keywords to a Website and a Few of My Favorite Things

May 29, 2013 / by Kathryn Redman

posted in Lead Generation, Website Development, Keywords

0 Comments


Today we want to talk about something straightforward; how to add keywords to a website. I read a blog this past week by a great company I follow, SEOMoz. They are on top of things and they do a great job of informing the world about changes and trends in the internet world. Last week Google released its most recent update Penguin 2.0, also known as Penguin 4 and SEOMoz wrote about it in an article called Penguin 2.0/4 - Were You Jarred and/or Jolted? 

Read More

Internet Marketing Tips: Try 500 Words a Day Standing Up Drinking Whiskey

May 28, 2013 / by Paige Gilbert

posted in Blogging

0 Comments

Where do you find your inspiration to write? All the great writers got their inspiration from somewhere and had their own set of ideal conditions where they wrote the best. Ernest Hemingway wrote 500 words every day, almost always in the morning, while standing up. William Faulkner preferred a glass of whiskey in hand while he was writing. Although I don’t consider myself to be among the greats, I prefer a glass of wine and pretzels the night before a big deadline.

Read More

Why Blog: It’s a Man’s Best Friend

May 25, 2013 / by Vicky Zancanella

posted in Lead Generation, Blogging

0 Comments

As the saying goes, a dog is a man’s best friend. But today I’ve decided a blog is a man’s best friend. Well, a woman’s best friend too. Okay, really a blog is anyone’s best friend, but specifically a blog can be your best friend!

Read More

Why Use Landing Pages for Internet Marketing?

May 24, 2013 / by Natasha Hawkins

posted in Internet marketing, Landing Pages, Lead Conversion

0 Comments

Landing pages are known by many names, “lead capture page” or a “lander” and even a “conversion page.” These are really all the same thing and when put in plain terms a landing page is a single web page that appears in response to clicking on a search result or online advertisement.

Read More

7 Email Marketing Consultant Tips for Your Next Campaign

May 23, 2013 / by Travis Martin

posted in Internet marketing, email marketing

0 Comments

Take a look at your email marketing campaign, does it seem like it’s working? Are you receiving traffic to your website from your email marketing efforts? These are questions you need to be asking yourself to see if you’re wasting your time spending hours trying to write a perfect email paragraph. In this blog I’ll walk through 7 email marketing consultant tips to increase traffic to your website and increase sales. Remember, email is a powerful internet marketing tool if used correctly.

Read More

Danger is Very Real, but Fear is a Choice

May 22, 2013 / by Kathryn Redman

posted in Business Development, News

0 Comments

There is a new movie coming out this month called After Earth starring Will Smith and his son Jaden. If you are a fan of post-apocalyptic movies it will likely be a hit in your house. It’s right up my family’s alley but I am impacted by the trailer on this one. Hollywood spews out a lot of nonsense along the way, but every once in a while they happen upon something so deep and profound I have to stand back in wonder and awe.

Read More

How to Increase Website Conversion Through Writing Great Copy

May 22, 2013 / by Kathryn Redman

posted in Website Development, Content Marketing, Lead Conversion

0 Comments

Some days I feel like the queen of the elementary concept, and today is no different.

As I was thinking about how to increase website conversion as part of an internet marketing strategy I kept thinking about websites I visit that simply bore me. Beyond the look and feel, I am a word person, a content person.

Read More

Why Blog? Yahoo Spends $1.1 Billion Because Blogging is Big Business

May 21, 2013 / by Michael K. Redman

posted in Blogging, News

0 Comments

I try and let our clients and readers know when something important and relevant to Internet Marketing is happening and today is one of those days. Yahoo bought Tumblr, a major online blogging software company, for $1.1 BILLION.  Once again an internet company has sold for a lot of money and some say it might be too much.  You think?  The reason this is significant is because it's a blogging company and Yahoo is investing heavily because they believe it will be good for their business.  The fact is that blogging is becoming more and more popular and as an industry is maturing quickly.  So, Why Blog? You should blog in your business because it works and the Yahoo acquisition is evidence of the value of blogging.

Read More

Internet Marketing Tips: Seeing Through the Eyes of Google Glass

May 21, 2013 / by Paige Gilbert

posted in Internet marketing, News

0 Comments

Just over a year ago the world was introduced to Google Glass, an augmented reality pair of glasses that seemed to be something only possible in science fiction. I remember watching the following video and getting a funny feeling deep down inside. I probably brushed it off as bad Chinese food at the time, but now I know that it was the strange feeling of what was once only possibility becoming reality.

Read More

Ask, "Why Is Social Media Important" If You Want New Customers

May 20, 2013 / by Michael K. Redman

posted in Internet marketing, small business, Social Media

0 Comments

More than ever before good questions are the life blood of leading a succesful company.  One of those questions that you must ask on a regular basis is, "why is social media important for reaching new customers?" Every company wants new customers and every company wants those customers to become loyal customers. Social media is the only place I know of that allows you to listen to people talking about their lives, their likes and their dislikes, unrestricted, without ever having to go anywhere!  That is why internet marketing is so powerful when done holistically. 

Read More

SEO Services for Small Business: 6 Features of a Good Software

May 18, 2013 / by Travis Martin

posted in Internet marketing, small business, SEO

1 Comment

Anyone who has a website or an online business should have some type of SEO tool. This will help you track a variety of different metrics and key components of your site. An SEO tool will help keep an eye on the big picture of your website performance as well as make it easier to manage your internet marketing efforts.

Read More

Increase Website Conversion to Reveal New Customers!

May 17, 2013 / by Natasha Hawkins

posted in Website Development, Lead Conversion

1 Comment

Most internet marketing tactics for increasing your website conversion are technical and advanced, however there is a simple way you can help increase website conversion. Give your customers what they are asking for. Sounds way too easy right? However, even though this “give them what they want” approach seems obvious, many businesses fail to accomplish it. We believe the key to giving your customers what they are asking for is with relevant content.

Read More

Lead Generation Techniques - Seems Legit!?

May 16, 2013 / by Vicky Zancanella

posted in Internet marketing, Lead Generation, Content Marketing

1 Comment

There are lists and lists of lead generation techniques that are sound ideas, some may even be novel and fun, but then there are those that are somewhat questionable and probably are better off pictured in a meme labeled “Seems Legit.” If you are in search of those techniques, you can read our blog post “Top 7 Worst Lead Generation Techniques.”

Read More

4 Simple Thoughts About What Makes a Good Website

May 15, 2013 / by Kathryn Redman

posted in Lead Generation, Website Development

1 Comment

I am writing this blog on my 20th anniversary “get-away” weekend from beautiful Lake Tahoe, California so it will be short and sweet! The topic today is “what makes a good website?” As with most marketing questions, there are a lot of ways to answer this question. A couple of weeks ago, we blogged about the importance of being able to be found by local searches, and how you can get better at that. If you didn’t read that, check it out here. Clearly if we are asking what makes a good website, having it found is a good first step!

Read More

Internet Marketing Tips: 3 Excuses Every Blogger Makes

May 14, 2013 / by Paige Gilbert

posted in Blogging

7 Comments

If you’ve just jumped into the world of internet marketing with both feet, you’re probably asking the question, why do I have to blog? You might be feeling like you are the least qualified person to take on the task and find yourself making excuses. I’d like to offer you a word (or about 600 since this is a blog) of encouragement. You’re not alone if you’re thinking any one (or all!) of these things.

Read More

Not Yo Mama’s Public Relations: New Online Public Relations!

May 13, 2013 / by Natasha Hawkins

posted in Online Public Relations, Internet marketing

1 Comment

Online Public Relations (Online PR) is faster, more effective, and drives online visibility for your press release to a stream of media websites and blogs. This new way of distributing leads to powerful links and SEO (Search Engine Optimization) for your business. But before we talk about the true awesomeness of Online PR lets talk about what most people think about Public Relations.

Read More

Why Use Landing Pages and Other Commonly Asked Questions

May 11, 2013 / by Travis Martin

posted in Internet marketing, Landing Pages

13 Comments

1.  What are Landing Pages?

Let’s start with the basics. A landing page is exactly what it sounds like and plays a significant role in your internet marketing strategy. It’s a page that is used as a landing spot for a viewer coming from a PPC Ad, inbound link or call-to-action directing a viewer to a specific URL. Landing pages are used to help increase the number of people that fill out the form on the page, also knowns as "leads," which then allows you to begin building relationships with them.

Read More

Social Media Update: Facebook Interrupts Feeds With Video Ads!

May 10, 2013 / by Natasha Hawkins

posted in Social Media, News

0 Comments

You heard right, there are rumors that Facebook will be launching video ads in your news feed.

Facebook’s $20 Million Dollar Ad Oops!

Facebook has dabbled in sponsored content that gets sprinkled throughout users’ news feeds for some time. The first iteration, sponsored stories, gained attention from both creators and viewers of the ads. Don’t remember giving permission for these sponsored stories? That’s probably because you didn’t, and that's why Facebook was slapped with a lawsuit that cost Facebook $20 million.

Read More

Why is Social Media Important? Because Everyone’s Doing it!

May 9, 2013 / by Vicky Zancanella

posted in Internet marketing, Social Media

0 Comments

I am actually laughing at myself, because as a mom, when my daughter tells me she wants to do something because everyone’s doing it, I tend to raise my eyebrows and ask, “Really? Everyone?”  To which she sheepishly smiles and says, “Well, not everyone, but…”

Read More

Be Careful of Empty Promises Made by SEO Services for Small Business!

May 8, 2013 / by Kathryn Redman

posted in small business, SEO

4 Comments

Page one of Google in a week! 1,000 new visitors to your site tomorrow! These are promises that some companies make about their SEO services. When you are asking about ways to increase your website presence you will hear the term SEO over and over again. SEO means Search Engine Optimization and it is big business out there. If you’re a big business then you have “people” to deal with this for you, but if you are not and you are looking for SEO services for small business, then you need some “people” of your own or you might feel pulled in a hundred different directions. What do you do as a small business to grow your online presence amidst a world of internet marketing options?

Read More

Internet Marketing Tips: Mom-isms You Can Use in Social Media

May 7, 2013 / by Paige Gilbert

posted in Internet marketing, Social Media

0 Comments

In case you forgot amidst the barrage of marketing that comes our way in May, Sunday is Mother’s Day. It’s the perfect opportunity to show Mom just how much she means to you; to apologize for all those times you gave her grief; and to maybe even tell her that you actually paid attention to what she taught you. There are some infamous Mom-isms that we’ve all heard, and believe it or not, they translate into internet marketing tips for your social media strategy.

Read More

What are Link Building Services and Why Hire a Company to Help

May 6, 2013 / by Michael K. Redman

posted in Internet marketing, Link Building

0 Comments

If you are responsible for your company’s bottom line then you care about the marketing too, and in todays world that must include online marketing.  If that is the case then YOU NEED TO CARE about whether your website is ranking high for important terms or keyword phrases and consider if you are going to hire an Internet Marketing company for Link Building services.  If this term is new to you or your are trying to figure out this Internet marketing stuff then let me explain what it is and why is it important.

Read More

Top 7 Worst Lead Generation Techniques

May 4, 2013 / by Travis Martin

posted in Internet marketing, Lead Generation

1 Comment

Looking for a way to increase your lead generation through internet marketing? Well, you might be able to find a lot of blogs that have good advice on this topic, but today we want to give you a little insight into the 7 worst lead generation techniques you should always avoid. Let’s get right into it.

Read More

Why Are Google+ Reviews Important for Your Business

May 3, 2013 / by Natasha Hawkins

posted in SEO, Social Media

0 Comments

If you are a business who serves a local area then you need Google reviews! Google reviews are heavily weighted and are a large contributing factor to your businesses' ranking in search results. Put plainly, if you don’t have reviews and a competitor does, they will likely rank higher than you when customers search for your services.

Read More

What Makes a Good Website for a Local Business?

May 3, 2013 / by Natasha Hawkins

posted in Website Development, SEO

0 Comments

If your business relies heavily on local sales, then your website has to be optimized for local search. Many people don’t know what makes a good website for local search. We know you want a website online as fast as you can for your business, but before you rush into making your website or hiring a website company to design your site find out what you need to include in your website so that it is a good website and brings you customers online.

Read More

How to Merge Your Google+ With Google+ Local Accounts

May 2, 2013 / by Natasha Hawkins

posted in SEO, Social Media

0 Comments

Merging your Google+ and Google+ Local pages is extremely important for local businesses. Merging your accounts will enhance your search results to include photos, videos, reviews, descriptions, maps, and more.

Read More

Get Better Search Results: Merge Your Google+ Accounts!

May 2, 2013 / by Natasha Hawkins

posted in Social Media, News

0 Comments


Are you wondering why your competitors are showing up with reviews, images, maps, and full descriptions in Google, but you're not? This is part of the new Google Plus for business. Google Plus for business now has the ability to link to your Google Local business page. This creates advanced search results for your business. Stay ahead of the curb and merge your accounts today!

Read More

Get a 400% Increase With an Email Marketing Consultant?

May 2, 2013 / by Michael K. Redman

posted in Internet marketing, email marketing

0 Comments

 

Today I want to talk to you as the CEO of a company that is concerned about ROI on my own marketing, rather than the leader of a company that does work for our clients as an internet marketing and email marketing consultant. I want to talk about the concerns many of us have when we think about marketing. Is it going to be worth my time and how do I get the most out of it?

Read More

How to Add Keywords to a Website Using Tips from Pee-wee Herman

May 2, 2013 / by Vicky Zancanella

posted in Lead Generation, Website Development, Keywords

0 Comments

When you are considering how to add keywords to a website, there are a few things we can learn from the show Pee-wee’s Playhouse. What?! I know some of you remember this children’s show from way back in the late 80’s and you probably either laughed your way through each episode or begged your parents to make your little brother turn it off!

Read More

Subscribe for Weekly FREE Business Strategies and Resources

New call-to-action
Resiliency Quiz

Latest Posts