Anyone who ever said email is dead is crazy! Email marketing is a powerful tool these days – and if you do it right, it can set your small business apart from your competitors. How? Timing, segmentation, personalization, and automation are just some of the ways email can be used to reach your target market and customers at the right place, at the right time. Did you know that 91% of internet users check email at least once a day on their smart phones? We’re willing to bet you fall into the category.