In a world where a lot of people are less than happy with their jobs, coworkers, clients and overall lives, I want to give a shout out for gratitude and happiness this week. Here are my five W’s on work. I hope reading these causes you to pause and take stock of the reasons you have to be grateful.
Email Marketing Consultant Tips: 6 Ways to Season the Leftovers
posted in Internet marketing, email marketing
As I sit here, the day after Thanksgiving, enjoying a day off work, not out shopping at Black Friday Extravaganzas, I am thinking up ways to enjoy the plethora of leftovers in my refrigerator. (Yes, that means we go overboard in our house with holiday dinners).
Just about every day at HaBO we post a blog about internet marketing, how to create the best landing pages, what makes a good website or how to keyword your online content. This week, in the spirit of this great Thanksgiving Holiday, I want to turn the spotlight a bit inward, and tell you a few things I am grateful for here at the Bubble.
What a wonderful story, especially right before a day of giving thanks. After almost 70 years, a Holocaust survivor has been reunited with the man who secretly sheltered him and his family during World War II—saving their lives. This shows that one decision can make a huge impact.
Individual marketers and businesses operating social marketing campaigns on sites like Facebook are constantly looking at ways to measure their success. While at first glance it might seem obvious, it’s actually often difficult to gauge exactly how well a campaign is doing. This is because most businesses have other forms of advertising out there, so they’re not always able to differentiate between a new customer coming from Facebook or from some other outlet.
Only two more days until the biggest shopping day of the year is upon us. You better start strategizing if you haven’t yet already. Don’t think you can just go in and shop without a plan. Make it count and start doing your research now—by utilizing social media.
I'm always looking for something to help me grow; to be a more effective marketer and just plain better human being. I also like it when whatever I find to learn about is interesting too. I also believe that when I'm growing I'm creating a fuller, more enjoyable life. That's why I like www.ted.com so much.
Internet Marketing Tips: 10 Resources I’m Thankful for as a Blogger
posted in Internet marketing, Blogging
Do you know a good blog when you read one? There are a lot of good blogs out there and I wish I could read every single one, not just because I think reading is good for you, but because other bloggers have great ideas that can trigger a new idea for one of your own blog posts. But the reality is blogging takes a lot of time and energy, something we all seem to have a lack of, especially during the holidays. So in the spirit of Thanksgiving I’m going to share 10 resources I’m thankful for as a blogger.
Link building is hard and is often not the most exciting thing to do when it comes to your internet marketing strategy. Then why not spice it up and use social media in your link building services? It’s fun, social (duh), you can directly aim at your target market and lots of people see it!
Having call-to-action buttons on your website is a vital part of your internet marketing strategy. They act as a vessel on your website that allows lead conversion to take place 24/7. Why wouldn’t you have them?
Are you trying to make small changes to incorporate internet marketing into your business strategy? If so, then you might find this blog extremely helpful for link building. Link Building is a very important part of establishing credibility online for your business, and it also shows Google that you are participating in the online community.
Katniss Everdeen is the skilled archer and heroine of The Hunger Games. She practiced and perfected her craft, not for want of a hobby, but out of the need for survival. It provided for herself in the Arena, and for her family in District 12 - without the food it brought, her family would have perished.
So, in the midst of surviving in the world of small business, you are asking, Why Blog?
[ICYMI] Check Out the New Commercial We Shot For Living in Chico!
posted in Online Video, Traditional Marketing
Want a behind the scenes look at the new Living In Chico commercial?
Internet Marketing Tips: Eye Candy for the Internet Marketer
posted in Internet marketing, Content Marketing
I like myself some eye candy. I'm not talking about David Beckham in boxers or Justin Timberlake bringing sexy back. I'm talking internet marketing eye candy -- graphics, images, videos, graphs, and infographics. They add some sex appeal if you will to any blog post, ebook or webpage. They show a different representation of the information, which in turn reaches your different business personas.
[Client Spotlight] Biggs-Gridley Memorial Hospital Changes Name After 64 Years
posted in small business, Client Spotlight, Traditional Marketing
We recently helped consult and advise one of our clients through the renaming process: the Biggs-Gridley Memorial Hospital which is now Orchard Hospital, changed its name after 64 years of operation.
[Breaking News] Batkid Hashtags His Way to America's Hearts in San Francisco!
posted in Social Media, News
Batkid is dominating feeds, blogs, and the news! How far has his hashtag gone, and where will it be at the end of the day? No one knows, but what we do know is we had to blog about this amazing heartwarming story, about a little boy who got his wish.
Google Is Using Your Mug, Free of Charge - New Terms of Service Surprise
posted in Social Media, News
Have you heard you may be working for the online giant Google? Sounds pretty amazing, until you realize your name and picture is being used in Google ads, and you're not seeing a dime for it. Is doesn’t sound so good now does it? Don’t worry we have you covered, there is an opt-out procedure you can complete to protect that sexy face of yours.
Launching a new website or updating an existing website has its road bumps. No doubt, since Oct 1st you have heard about the problems with the new HealthCare.gov website going live. The topic was, and is still, all over the major networks, newspapers and blogs. There have been Congressional hearings and investigations into what went wrong. Although we may never have a perfect picture of what happened or didn’t happen with the Obamacare website, there are a few things small businesses can learn about what makes a good website from all of this.
4 Lessons an Email Marketing Consultant Can Learn From Online Dating
posted in email marketing, Lead Nurturing
There are a few things that an email marketing consultant could learn from online dating. They are very similar in nature if you think about it. Both are about meeting people, building relationships and nurturing relationships—online. Meeting people and gaining their trust, especially from a business standpoint is hard, but then it increases when it’s all done through the internet.
Why is Social Media Important in Your Marketing Strategy?
posted in Internet marketing, Social Media
The debate continues regarding the importance of social media for business. The idea of using social media in business seems to be gaining ground, but there is still a lot of debate about its effectiveness. On our side of things we would argue that social media has some tangible benefits for marketing and lead generation, and some intangible benefits. Beyond those, however, is the key issue of strategy.
What is the goal of a blog post? It’s to have people click it, read it and love it. In today’s blog I will be highlighting 10 types of blog posts that people enjoy reading most. Not only will this help you with your blog strategy and help answer the question why blog, but will also aid your internet marketing efforts to drive more traffic to your site.
Okay, we all get a TON of email in our inboxes and emails from travel agencies and airlines advertising their incredible deals. I am the person who ritually selects and deletes these every morning unless I’m feeling desperate to get away.
5 of the Best Landing Page Terms Every Business Owner Should Know
posted in Landing Pages, Lead Conversion
Landing pages can drastically increase the number of leads and customers your business is getting. A landing page is designed to capture information from your website vistors that can help you understand their wants and needs even better. However, there are many business owners who don't know what a landing page is or how it works, let alone the vocabulary that surrounds it. So let's take a step back and define 5 key terms that relate to the best landing pages.
So your boss wants to increase the business’ website traffic and get your brand out there for people who are searching for it. One of the ways to do this quickly is by paying for it with Pay-Per-Click ads or PPC, and you'll need to create the best landing pages to make the ads effective.
3 Examples of Companies That Understand Easy Navigation is What Makes a Good Website
posted in Website Development, Lead Conversion
What makes a good website? Well, it’s many things but in this blog I am specifically going to talk about how easy navigation makes a website look better and ultimately do better.
Last weekend was daylight savings time, which this time of year means we gain an extra hour of sleep – unless you have a year and half old daughter like I do, in which case, she got up at what she thought was her normal time, but an hour earlier for me. Oh well, either way we get an extra hour in the day which got me thinking, how can that extra hour be used to benefit your internet marketing strategy?
3 Power Tips You Can Do in 24 Hours to Increase Website Conversion
posted in Website Development, Lead Conversion
It’s a question people have been asking time and time again, “how do I increase website conversion,” or “what is the best way to increase website conversion”?
Remember when you used to dress up for Halloween, maybe you were a policeman, a fairy, or The Little Mermaid. You felt invincible dressing up for one night to collect as much candy as possible, only to gobble it up in a matter of days.
