Vicky Zancanella


Recent Posts

Why is Website Traffic Important to My Business?

January 11, 2016 / by Vicky Zancanella

posted in Lead Generation

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Popularity? Sure it’s nice to be noticed and all, but is that really the point? To be able to brag and say, yah…I had 1,000,000 visitors to my website last year…

That may be impressive, but why is website traffic important to your business?

Website traffic (or the number of visitors to your website) is important because the number of visitors equals the number of opportunities you have to add new customers. The number of visitors to your website becomes the number of opportunities your business has to share its brand, to give an impression, to build relationship. The more traffic to your website, the more opportunities you have to generate qualified leads, to nurture and help solve their problem and ultimately sell your product or service, gain a new customer or client, and continue to grow your business.

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Real Examples of Using Content Marketing Strategy for Your Business

November 16, 2015 / by Vicky Zancanella

posted in Content Marketing

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Are you evaluating your business marketing strategies and planning for the next quarter or the next year? Taking a good look at your current strategies and campaigns is always wise - then it may be time to look at how to further your business with new strategies.

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Website Redesign: Questions an Inbound Marketing Consultant Will Ask

October 8, 2015 / by Vicky Zancanella

posted in Website Development, Inbound Marketing

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Website redesign projects seem to be born out of a variety of different issues unique to your business. But usually, if narrowed down to the core level, a redesign is necessary for one of two reasons: either there is an issue with the way your website “looks” or the way it “functions.” Quite possibly it could be a combination of factors that include both the “look and function.” Whatever your motivation is for a website redesign, there are quite a few things to consider and questions to be asked.

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Key Components of an Optimized Content Marketing Plan

August 28, 2015 / by Vicky Zancanella

posted in Content Marketing

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Businesses have jumped on the content marketing bandwagon and now they are along for the ride. But will this wagon get you to where you want to be?

The answer is YES, if you're the one steering and not just “along” for the ride.

Have you noticed your competitors producing content: blogging, offering eBooks, free content like videos, infographics, helpful checklists and such? They may be on the wagon as well. So now it's time for you to do it better!

While it's great to be helpful and offer lots of engaging content, remember this wagon shouldn’t be on a leisurely Sunday drive. You're actually on a popular highway and everyone is speeding by.

Time to get in the fast lane, but first you need a strategic, optimized content marketing plan to get the most out of your time and resources.

Whether you're a large company or a small business these key components can take content marketing to the next level and get you out there on the highway zipping past the traffic towards your target!

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Cost Effective SEO for Small Business is Easier Than You Think

August 17, 2015 / by Vicky Zancanella

posted in SEO

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Internet marketing for many small businesses gets put on the back burner and the “more important” stuff gets shoved up front. But then it catches up with you and you realize your business needs to be found online. The answer everyone is talking about: SEO. But what is that really?

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How Outsourcing Content Marketing Services Brings You Value & Benefits

August 13, 2015 / by Vicky Zancanella

posted in Content Marketing

0 Comments

Every day while running a business, you make decisions - small decisions that move projects along, answer general questions, point your team in the right direction - all part of the day to day operations of your company.

But then there are the big decisions, like whether you should create and hire an in-house content marketing team (even one person) or outsource content marketing services to an agency. This is no small decision, even though outsourcing is a strategy used in other areas of running your business.

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To Upgrade or Not to Upgrade? It’s NOT Even a Question With Windows 10!

August 1, 2015 / by Vicky Zancanella

posted in Our Thought Bubbles, News

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We come in all shapes and sizes when it comes to being a consumer of technology.

Are you the “preorder-to-be-the-first-one-to-try-it” type of consumer OR are you the “sit-back-and-wait-for-everyone-else-to-try-it-first-then-buy” type?

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Should Small Businesses Buy SEO Services a La Carte?

July 28, 2015 / by Vicky Zancanella

posted in SEO

1 Comment

Great question. If you are a small business or just starting out, it can seem like when you buy SEO services a la carte, you will get the secret sauce that will boost your website to the top of searches thus flooding your business with customers. But unfortunately it is not all that easy.

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Is Your Website Slacking? 4 Internet Marketing Solutions to Help

July 25, 2015 / by Vicky Zancanella

posted in Internet marketing, Website Development

0 Comments

Is your website NOT doing its job? Is it not pulling its weight in generating leads and helping your sales? For your business to thrive in the digital age and to compete with other businesses online, your website needs to be the hub of your internet marketing and possibly most of the marketing you do for your business. But it can’t stand alone in the big online world and there are internet marketing solutions that can help.

If your website is the only asset you have online, it's like a business flier on a wall with 10 billion other fliers…not going to impact anyone.

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Confessions of a Content Marketing Agency

July 11, 2015 / by Vicky Zancanella

posted in Content Marketing

0 Comments

So, Here at Half a Bubble Out we work on anything and everything to do with marketing and advertising, but most of our staff’s time is spent focusing on Content Marketing. We love crafting and promoting the great content our clients write or we write for them. It is the commonality that brings our staff together, makes us laugh and cry together and is it is also the focus of our confessionals.

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