Wouldn’t it be amazing if my website generated qualified leads for my sales people while they slept?

Wouldn’t it be wonderful if there was information available to my website visitors that helped them sort out ahead of time whether my services were truly a good fit?

Wouldn’t it be amazing if someone coming to my site believed that I am really an expert at what I do (because of course you are!!)?

These questions are all areas that are on the table when it comes to discussions of lead generation techniques in the world of online marketing.

Twelve days before Christmas, John, a small business owner in Chico, CA wrote a letter to Santa. Why? Because his children knew he was struggling and needed help, and they knew Santa would answer their father’s Christmas wish. At first John brushed it off, but after much urging his children had him convinced. John started crafting his letter to Santa. He wanted to be as clear as possible to ensure his wish would come true.   

Having call-to-action buttons on your website is a vital part of your internet marketing strategy. They act as a vessel on your website that allows lead conversion to take place 24/7. Why wouldn’t you have them?

As a business owner if you have a website for your business and you have it optimized to get traffic, you probably have around a 3% conversion rate of visitors to customers based on averages online.

5 Tips for Killer Calls-to-Action

What motivates you to do something? Do you take action based on how you feel? The way something looks? By doing what someone tells you to do? You may not know it, but subconsciously you make decisions big and small every day by answering those questions. Here’s a scenario for you, and just stay with me. As an internet marketing consultant I promise to relate it back to internet marketing. You’re going out to dinner and you get to choose the restaurant. You probably ask yourself, “what do I feel like eating?” When you look at the menu, and there’s a photo next to the day’s special, you might think “that looks good, I’ll have the special.” Or maybe your date is scanning the latest reviews on Yelp and says “oh, you should try the steak – it got great feedback!” What I’m getting at is that when you are making a decision, you are being influenced in different ways to take some kind of action.