The subject line of your email could make or break your entire email marketing strategy, and there’s proof. The words and phrases that appear in the subject line are the only touchpoint you get with your email subscriber before they decide to either open, forget, or delete your email. Email marketing can be a powerful tool for a small business, and the subject line for each email you send can be the difference between success and failure. Here’s why.Read More
Why a Subject Line is a Pivotal Part of Your Email Marketing Strategy
posted in Lead Conversion, email marketing, Best Practices
What I Learned From Making a Killer Content Marketing Plan
posted in Content Marketing, Blogging, Best Practices
Every once in a while I get a hankering for Taco Bell. My craving usually hits when I’m stressed, pressed for time, don’t have much in the fridge, or conveniently forgot the healthy salad I made the night before. Not long ago, my content marketing plan was kind of like my desire for Taco Bell – unhealthy.
Although sometimes a necessarily evil, I know that Taco Bell isn’t the best thing for me – so why do I give in? Because it’s become a habit of sorts. It’s an easy grab and go alternative to a healthier choice. My writing used to be like that too. I got into the habit of a grab and go style of writing until I took the time for the healthier alternative – making a plan.Read More
The Ugly Truth About Your Cost Effective SEO
posted in Website Development, SEO, Best Practices
If you have a low priced SEO (search engine optimization) service, or are considering signing onto one, you may want to reconsider. At the least, it’s important to do some research and be aware of what exactly you’re getting, and whether you will be wasting your money or even hurting your website.
There are many companies that can be found online that advertise extremely low priced or cost effective SEO services. Of course you want your SEO to be affordable, but the extremely discounted services may not be all they appear. Here are a few warning signs to look out for:Read More
A Successful Small Business Stands Out by Being Credible
posted in Best Practices, Grow Your Business
Are you trying to be the best in your industry while still trying to remain ethical in your efforts? Your marketing efforts can be strengthened by increasing your credibility. Credibility is needed to create a successful small business. Because credibility can be abstract, it can be difficult to make sure that we are on the same page. So what do we mean by working on your credibility?Read More
Tighten up your Marketing with Buyer Personas and Grow your Business
posted in Best Practices, Grow Your Business
Tired of feeling like your marketing dollars are sifting through your fingers? Are you frustrated by the shotgun approach? Ready to see your business grow?
Start with one tool that can focus your small business marketing to be more effective and leverage your resources.
Have you developed buyer personas for your business? If not, then you should!Read More
Finding Inspiration In All the Right Places for Your Business Culture
posted in employee motivation, Best Practices, Passion & Provision
We all love to be inspired. It is in our nature as human beings. We want to have that fire in our being that give us the motivation to do better and to be better. I am going to give you an example to show how you too can inspire your employees within your business culture. But how do we create that spark in other people? Where do we find this inspiration? The answer is simple. Inspiration can be found everywhere.Read More
STOP! You have got to keep reading this post. It will be fast and painless and it could be the one thing that super charges your business this year.
Best practices are usually the most boring thing in the world. I mean who would really choose to sit and study best practices let alone really understand them. But they are simple and important and in the next 5 minutes I will hopefully prove it.Read More
Explore How to Increase Sales Through Customer Service
posted in Lead Nurturing, Best Practices
Wouldn’t it be great to have tools in your tool belt to help increase your company’s sales through existing customers? Guess what, it is your lucky day! Using these tips to learn how to increase sales through customer service will not only help your sales, but is cost effective as well. It is cheaper to keep an existing customer than to gain a new one. So you should focus on delighting your current customer to keep them coming back for more by:
5 Steps to Identifying a Best Practice That Will Solve Your Problems
posted in Best Practices
Best practices are really important to your business because they can help it grow, reduce stress, and make everyone the most effective they can be. Does that sound useful? Well it is! It’s really useful - but finding a true best practice and not just business writing hype isn’t easy.
How to Know What’s So “BEST” About Best Practices
posted in small business, Business Development, Best Practices
Have you ever heard of the term Best Practices? If you’ve ever read a business book or an improvement book then you probably have. It seems like the term comes up all the time. One book says “best practices are amazing” and the other says “best practices are horrible,” but they never seem to define them. And it always seems to refer to big companies on the stock exchange and rarely about small business leaders like you and me.