Post by Michael Dailey a Former "Bubbler" at Half a Bubble Out
Not too long ago we posted a video on our Facebook page featuring the Chief Economist for Google. He surmised that online marketing is going the way of finance. The ability to gather data on internet surfers at an extremely cheap rate allows the connection of buyer to seller at much less expensive costs and a more focused sales channel. This caused us to ask a few questions:
Is marketing turning the way of finance? Are we simply going to use the copious data points the online age allows to push products? How does this impact the creative soul of marketing? How does this impact trust?