Popularity? Sure it’s nice to be noticed and all, but is that really the point? To be able to brag and say, yah…I had 1,000,000 visitors to my website last year…

That may be impressive, but why is website traffic important to your business?

Website traffic (or the number of visitors to your website) is important because the number of visitors equals the number of opportunities you have to add new customers. 

In the olden days of the internet – we’re talking just 5 to 10 years ago – it was seen as rather risky to buy traffic to your website. It was kind of like if you paid someone to be your friend – it isn’t really an authentic or trustworthy thing to do. But, things change. As the search engines became smarter and more sophisticated, marketers found new ways of staying friendly with them. Buying traffic to your website is not a new strategy, but it’s an improved strategy.

So, you spend countless hours building your company’s website. You map out every detail, and every square inch of your website is functioning beautifully. Now, we know you didn’t put all of that work in for nothing. So how do you get new leads to come (and stay) on your website? 

Here are a few easy and inexpensive ways to get website traffic.

Do you have an absolutely gorgeous website designed to appeal to the key influencers in your industry, yet you aren’t getting any interest from these people? If you’ve invested in paid advertising, such as Facebook ads, PPC campaigns, or other paid traffic sources and aren’t reaping the benefits, it’s time to slam the breaks on your current strategy and reevaluate before calling it quits.

When you're a business owner, keeping up with the changes in technology and the internet can be difficult and time consuming. What do you do when you see that you have a drop in your web traffic? Let’s first go over a few of the different reasons why your website traffic might have seen a turn for the worst.  

Buying traffic for your website is more common today than it's ever been. There's also better targeting than ever, along with more and more ways to reach people. While organic search (showing up naturally for free in search engines) may still be ideal, it may not be the only strategy you want to use, since there are limited spots and it can be very competitive. A good way to diversify your traffic sources is to include paid traffic in the mix. Here is a breakdown of 3 ways to buy website traffic for your site.