Half a Bubble Out

5 Elements Your Best Landing Pages Are Missing (PPC Addition)

August 31, 2013 / by Travis Martin

posted in Landing Pages

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Today is all about the best landing pages and how to get them to convert visitors into leads or customers efficiently.

We all want the best landing pages and some companies have them. It takes skill and knowledge to create landing pages. Today we are going to focus on the 5 elements of the best landing pages when partnered with a PPC ad campaign.

Let’s get right into it…

1 – Give Your Visitors Something Relevant

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Don't Be Color Blind - Color Your Internet Marketing Green for Profit

August 30, 2013 / by Natasha Hawkins

posted in Internet marketing

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Ever wonder why Facebook is blue? Maybe it's some scientifically calculated blue that makes people stay hooked online for hours at a time liking cat meme's and Miley Cyrus Videos. Nah...it's actually because Mark Zuckerberg is red/green color blind; and blue is the color Mark can see the best. 

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Tips from your Email Marketing Consultant: 7 Things NOT To Do!

August 30, 2013 / by Vicky Zancanella

posted in email marketing

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If you have been following Half a Bubble Out for any length of time or if you know our owners or employees, you know that relationship is a foundational element of who we are and what we do, including marketing and advertising.

When you are living in community, telling your stories, and building relationships there will be times when it is appropriate to share what someone should NOT do, and this one of those times.

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Did Your City Make the Digital Cut for Internet Marketing?

August 29, 2013 / by Natasha Hawkins

posted in Internet marketing, Inbound Marketing

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Google has chosen the digital capitals of each state. Why? Just for fun, and probably to create some digital business competition.

Given the importance of the web in growing our local businesses and our local economies, we worked with independent research firm IPSOS to analyze the online strength of local businesses in cities and towns across America. Businesses in these communities are embracing the power of the web to find new customers, connect with existing ones and fuel their local economies." - Google

What does this mean? Google has chosen the cities based on business’s embracing digital and online business tactics. The towns who adapt to change the quickest and adopt new online techniques win the title for 2013 eCities! Kind of fun right?

 

Did Your City Make the 2013 List?

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My New Mantra in the Form of Internet Marketing Tips: Part 2

August 27, 2013 / by Paige Gilbert

posted in Internet marketing

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A couple of weeks ago I began to share about the new mantra I found and loved. I loved it so much in fact I wanted to write about it as internet marketing tips. You can read Part 1 here and following is Part 2. Before reading further though, here is the entire mantra so you have a little bit of context:

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Write Every Day...Even if it's Crap?

August 24, 2013 / by Kathryn Redman

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If you have been following the Bubble at all this week, you already know that Michael and I have been in Boston all week at #INBOUND13, a conference focused solely on inbound marketing. If you don’t know what inbound marketing is and you are looking for leads and customers, then we should talk, but that isn’t what this blog post is about.

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HubSpot #INBOUND13 Answers, Why is Social Media Important?

August 23, 2013 / by Travis Martin

posted in Social Media

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It’s Here!

The all new Social Inbox feature from HubSpot!

Wondering why social media is important? Well, we could go on for days and tell you why or we could just say you won’t survive without it and tell you why this tool will set your company light-years ahead of your competition in the social media realm.

6 Reasons Why Social Inbox is the Best!

Here are the top 6 reasons why you need to head over to HubSpot and start using this feature. It’s revolutionizing the internet marketing and social media world.

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Personalization Makes the Best Landing Pages!

August 21, 2013 / by Vicky Zancanella

posted in Landing Pages

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So yesterday at INBOUND13, HubSpot launched its new Content Optimization System, blasting off into the new frontier of personalized inbound marketing and when I went to HubSpot.com today, this is what I was welcomed with on their home page:

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HubSpot Launches 'Out of this World Tools' for Inbound Marketing

August 20, 2013 / by Vicky Zancanella

posted in Inbound Marketing, News

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Wait for it....

Wait for it....

Wait for it....

Well that's what we have been doing for the last month here at the Bubble! We have been waiting and waiting; waiting to share with all of you the amazing new inbound marketing tools we have available with HubSpot.

For those of you who don't live in our "bubble" we have been working with HubSpot as a partner and implementing their Inbound Marketing Software since December 2012. We have been, and still are, excited about this partnership, learning a ton and watching the leads roll in, both for us and for our clients. It's been FUN to say the least!

So, what have we been waiting for then? 

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My Exciting Journey to See Seth Godin at INBOUND13

August 20, 2013 / by Michael Redman

posted in Inbound Marketing

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I'm in Boston and I'm walking in the Hynes convention center to see Seth Godin as the first Keynote speaker of Inbound 13.  This is THE conference for internet marketing and creating marketing that people actually want.

I walk in the center and join all the people half my age moving towards the escalator.  I'm finally here when I get stopped on the second floor and asked for my badge which is still deep in my bag and my hands are full with the walking breakfast.  Got up a bit too late for a sit down breakfast.

 

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Internet Marketing Tips: 3 Reasons Why We’re at INBOUND

August 19, 2013 / by Paige Gilbert

posted in Internet marketing

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This week’s Internet Marketing Tips post is supposed to be Part 2 of “My New Mantra in the Form of Internet Marketing Tips," BUT instead it comes to you a day early to tell you about the way more important topic of INBOUND 2013. What is INBOUND?

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Why Blog? Because Businesses Who Don’t Might Die (on the SERPS)

August 17, 2013 / by Travis Martin

posted in Blogging

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You’ve seen our blogs answering the question, “why blog” and may be wondering why the push on blogging? Well…today you’re going to find out. Businesses that don’t blog will eventually die in the race for space on search engine result pages (SERPS).

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If Organic Search is King, Email Marketing is Queen

August 16, 2013 / by Kathryn Redman

posted in email marketing

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Shocking as this may be, I didn’t send my first email until I was in college, which makes me think of the entire internet as a mere youth. Even so, email is “old” in online terms. Email marketing has been around as long as the internet itself and as an email marketing consultant I can tell you that it has come a long way, baby!

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Baby Boomers Can Use Social Media Lead Generation Techniques Too!

August 15, 2013 / by Vicky Zancanella

posted in Lead Generation, Social Media

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Lately here at Half a Bubble Out, we have crossed paths with a number of small business owners who are Baby Boomers or just becoming grandparents, asking about the validity and tangible benefits of using social media in their small business - specifically in using lead generation techniques to get new customers.

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My New Mantra in the Form of Internet Marketing Tips: Part 1

August 13, 2013 / by Paige Gilbert

posted in Internet marketing

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Do you have a mantra that you live by? A word or phrase that you repeatedly say over and over to yourself to encourage you in tough situations or remind you about what’s really important in life?

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Why is Social Media Important: Best and Worst Times to Post on LinkedIn

August 9, 2013 / by Travis Martin

posted in Social Media

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Welcome business owners! Are you asking yourself, why is social media important to my internet marketing strategy? If so, stick around for this blog!

Today we’re talking about LinkedIn and focusing on the role it plays in social media. By the end of this blog you will learn what the best and worst times are to post on LinkedIn during the day and week.

LinkedIn is best known for its powerful business to business platform. Although it is not the largest social media platform companies are able to communicate with other professionals in different fields of business. One of the reasons why social media is important when it comes to LinkedIn is because it’s probably one of the best platforms for B2B marketing for a couple of reasons:

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7 "To-Don'ts" When Learning How to Write a Press Release for an Event

August 7, 2013 / by Kathryn Redman

posted in Online Public Relations, Lead Generation

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Natasha, one of our amazing bubblers, got engaged this week to Johnny, her sweetheart sheriff. A lawman with great taste in rings! Well done Johnny! Along with that, she turned 25, which she insisted feels old. As someone who is old enough to be her mother I take offense to that statement, but decided we would celebrate with her anyway. Engagements, birthdays, anniversaries, parties…events are worth promoting and getting excited about.

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Internet Marketing Tips | What is a Meme?

August 6, 2013 / by Paige Gilbert

posted in Internet marketing, Social Media

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The other day at our staff barbecue the topic of memes came up. Yes, we’re internet marketing geeks and talk about things like memes at our get-togethers. The question was posed: what is a meme? You know what? I'm ashamed to admit that I couldn’t really define it, at least not clearly and neither could anyone else! So of course I had to do a little research to find out exactly what does qualify as a meme. If you’re in the habit of reading our internet marketing tips, or you aren’t at all and just want to know what a meme is, I am passing my new-found knowledge onto you.

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4 Reasons You’re Crazy to Ask “Why Blog?”

August 5, 2013 / by Michael Redman

posted in Internet marketing, Blogging

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You’re crazy to ask the question, Why Blog because the statistics are overwhelming.  Blogging, when done as part of an inbound marketing campaign, produces 4 major results for you and your company.

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What an Email Marketing Consultant and Dating Have in Common

August 3, 2013 / by Travis Martin

posted in email marketing, Lead Nurturing

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Chances are you haven’t thought about the similarities between the duties of an email marketing consultant and the process of dating someone. In this blog you will learn a valuable lesson, just as dating often teaches us. We will walk through a sample email lead nurturing campaign that can have you “going steady” with your leads and conversions in no time, or eating a pint of ice cream after a breakup.

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What makes a good website? Personalize for your Customers!

August 1, 2013 / by Vicky Zancanella

posted in Lead Generation, Website Development

0 Comments

Sitting at your desk, writing another email, a friend pops in and gives you a gift. You open it, and see your favorite type of candy.

Your heart sings, there is a huge smile on your face and you thank her.

You not only thank her, but you acknowledge her thoughtfulness--How did she know you love {insert your favorite candy here}?!

It was so nice of her to think of you, and take the time to give you a gift. How thoughtful and considerate!

Now, think about the question, what makes a good website?

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