--- title: If Organic Search is King, Email Marketing is Queen description: As an email marketing consultant I've seen email evolve into using automation and segmentation strategies that work. image: https://blog.halfabubbleout.com/hs-fs/file-271496527-jpg/blog-images/email_inbox-resized-600.jpg --- [![half-a-bubble-out-logo](https://blog.halfabubbleout.com/hubfs/half-a-bubble-out-logo.svg "half-a-bubble-out-logo")](https://www.halfabubbleout.com) [![Get Started Today](https://no-cache.hubspot.com/cta/default/215313/ae79ea0c-5eec-45db-865d-7b327f29f7d9.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/ae79ea0c-5eec-45db-865d-7b327f29f7d9) # [If Organic Search is King, Email Marketing is Queen](https://blog.halfabubbleout.com/blog/bid/328277/If-Organic-Search-is-King-Email-Marketing-is-Queen) August 16, 2013 / by [Kathryn Redman](https://blog.halfabubbleout.com/blog/author/kathryn-redman) - [Tweet](https://twitter.com/share) ![email inbox](https://blog.halfabubbleout.com/hs-fs/file-271496527-jpg/blog-images/email_inbox-resized-600.jpg?width=340&height=231&name=email_inbox-resized-600.jpg)Shocking as this may be, I didn’t send my first email until I was in college, which makes me think of the entire internet as a mere youth. Even so, **email is “old” in online terms**. Email marketing has been around as long as the internet itself and as an email marketing consultant I can tell you that it has come a long way, baby! From the days of “You’ve Got Mail” and having to wait 15 minutes for anything to download, to the magic of grouping emails, to the speed increases that are mind boggling, to this incredible land of email marketing automation! You hear people all the time thinking that email marketing is going out of vogue, but according to a recent report from Custora ([see full blog post here](http://blog.custora.com/2013/06/e-commerce-customer-acquisition-snapshot/)) the statistics say that **email is the second best way to acquire a customer online**, right behind search engine results. Crazy, right? Not only is it a great way to acquire a customer, but check this chart out. **The percentage of customers acquired by email has grown in trend with the organic search** and has actually quadrupled over the last four years! Dying they say? Read the statistics we reply!   ![email acquisition stats](https://blog.halfabubbleout.com/hs-fs/file-270435343-jpg/blog-images/email-acquisision-resized-600.jpg)   So if email is still such a great way to get new customers, then selecting and using an automated email marketing system is likely a great move for your business, no matter what size you are.  Email marketing consultants love **automated email systems because they make it easier to create email campaigns that target your customers where they are**. If you are using a full inbound marketing strategy then a fully integrated email system, such as a company like HubSpot offers, is a great way to keep everything in one place. That is especially helpful when it comes to reporting. ## Segmentation really matters Segmentation is a big word, but the basic premise is that **your customers are all different so you can’t treat them the same**. For example, knowing that a customer came to your website based on the adword “wireless router” you used is very different than a customer who came to your site based on the adword “laptop.” They have a different **repeat likelihood**, different **profit on the order**, and most likely a different **customer lifetime value**. Because they are different, running different email marketing campaigns to these customers can result in a much higher performance on your campaign. While segmentation used to be manual and challenging, with the automated systems available now, this task has become much easier to manage. Understanding not only **what** a customer is buying, but **how** they are buying can help you succeed long term. We talk a lot about buyer personas in our world. A persona helps you understand not only what is being bought, but how a person is buying. Are they spontaneous, methodical, competitive, humanistic? How you market to each of these types of people impacts how they will respond to your email. [Read this blog](http://blog.hubspot.com/blog/tabid/6307/bid/30907/9-Questions-You-Need-to-Ask-When-Developing-Buyer-Personas.aspx) about the topic for more information. As an email marketing consultant who has watched email evolve, I can tell you that segmentation and automation works and email isn’t old and dying at all – it’s only getting more mature. ***Related Articles:*** [7 Email Marketing Consultant Tips for Your Next Campaign](https://blog.halfabubbleout.com/blog/bid/288258/7-Email-Marketing-Consultant-Tips-for-Your-Next-Campaign)  [Get a 400% Increase with an Email Marketing Consultant?](https://blog.halfabubbleout.com/blog/bid/275163/Get-a-400-Increase-With-an-Email-Marketing-Consultant) Topics: [email marketing](https://blog.halfabubbleout.com/blog/topic/email-marketing) ### Subscribe for Weekly FREE Business Strategies and Resources [![New call-to-action](https://no-cache.hubspot.com/cta/default/215313/bbb29c6d-05bd-4754-b460-5715edf0ba4b.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/bbb29c6d-05bd-4754-b460-5715edf0ba4b) [![Resiliency Quiz](https://no-cache.hubspot.com/cta/default/215313/d2402a14-057e-402d-9226-5ebb3ffb0cf0.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/d2402a14-057e-402d-9226-5ebb3ffb0cf0) ### Latest Posts ### Posts by Topic - [Ask Method (1)](https://blog.halfabubbleout.com/blog/topic/ask-method) - [Best Practices (10)](https://blog.halfabubbleout.com/blog/topic/best-practices) - [Blogging (65)](https://blog.halfabubbleout.com/blog/topic/blogging) - [Business Development (75)](https://blog.halfabubbleout.com/blog/topic/business-development) - [Calls-to-Action (5)](https://blog.halfabubbleout.com/blog/topic/calls-to-action) - [Client Spotlight (5)](https://blog.halfabubbleout.com/blog/topic/client-spotlight) - [Content Marketing (69)](https://blog.halfabubbleout.com/blog/topic/content-marketing) - [Culture (12)](https://blog.halfabubbleout.com/blog/topic/culture) - [Customer Retention (7)](https://blog.halfabubbleout.com/blog/topic/customer-retention) - [Digital Marketing (10)](https://blog.halfabubbleout.com/blog/topic/digital-marketing) - [email marketing (41)](https://blog.halfabubbleout.com/blog/topic/email-marketing) - [employee engagement (7)](https://blog.halfabubbleout.com/blog/topic/employee-engagement) - [employee happiness (14)](https://blog.halfabubbleout.com/blog/topic/employee-happiness) - [employee motivation (8)](https://blog.halfabubbleout.com/blog/topic/employee-motivation) - [Employees (2)](https://blog.halfabubbleout.com/blog/topic/employees) - [Grow Your Business (38)](https://blog.halfabubbleout.com/blog/topic/grow-your-business) - [Guest Blogs (6)](https://blog.halfabubbleout.com/blog/topic/guest-blogs) - [HaBO News (8)](https://blog.halfabubbleout.com/blog/topic/habo-news) - [Holistic Strategy (1)](https://blog.halfabubbleout.com/blog/topic/holistic-strategy) - [Inbound Marketing (102)](https://blog.halfabubbleout.com/blog/topic/inbound-marketing) - [Internet marketing (157)](https://blog.halfabubbleout.com/blog/topic/internet-marketing) - [Keywords (25)](https://blog.halfabubbleout.com/blog/topic/keywords) - [Landing Pages (25)](https://blog.halfabubbleout.com/blog/topic/landing-pages) - [Lead Conversion (46)](https://blog.halfabubbleout.com/blog/topic/lead-conversion) - [Lead Generation (78)](https://blog.halfabubbleout.com/blog/topic/lead-generation) - [Lead Nurturing (19)](https://blog.halfabubbleout.com/blog/topic/lead-nurturing) - [Leadership (13)](https://blog.halfabubbleout.com/blog/topic/leadership) - [Link Building (17)](https://blog.halfabubbleout.com/blog/topic/link-building) - [Management (2)](https://blog.halfabubbleout.com/blog/topic/management) - [Marketing (48)](https://blog.halfabubbleout.com/blog/topic/marketing) - [Mobile Marketing (2)](https://blog.halfabubbleout.com/blog/topic/mobile-marketing) - [News (60)](https://blog.halfabubbleout.com/blog/topic/news) - [Non-Profts (1)](https://blog.halfabubbleout.com/blog/topic/non-profts) - [Online Public Relations (11)](https://blog.halfabubbleout.com/blog/topic/online-public-relations) - [Online Video (6)](https://blog.halfabubbleout.com/blog/topic/online-video) - [Our Thought Bubbles (38)](https://blog.halfabubbleout.com/blog/topic/our-thought-bubbles) - [Paid Advertising (2)](https://blog.halfabubbleout.com/blog/topic/paid-advertising) - [Passion & Provision (29)](https://blog.halfabubbleout.com/blog/topic/passion-provision) - [Personal Reflections (1)](https://blog.halfabubbleout.com/blog/topic/reflections) - [Promotion (4)](https://blog.halfabubbleout.com/blog/topic/promotion) - [Sales (7)](https://blog.halfabubbleout.com/blog/topic/sales) - [SEO (85)](https://blog.halfabubbleout.com/blog/topic/seo) - [small business (104)](https://blog.halfabubbleout.com/blog/topic/small-business) - [Social Media (111)](https://blog.halfabubbleout.com/blog/topic/social-media) - [The Leadership Contrarian Newsletter (28)](https://blog.halfabubbleout.com/blog/topic/the-leadership-contrarian-newsletter) - [Traditional Marketing (19)](https://blog.halfabubbleout.com/blog/topic/traditional-marketing) - [video marketing (3)](https://blog.halfabubbleout.com/blog/topic/video-marketing) - [Website Development (70)](https://blog.halfabubbleout.com/blog/topic/website-development) - [Website Traffic (6)](https://blog.halfabubbleout.com/blog/topic/website-traffic) [More Blog Topics](https://blog.halfabubbleout.com/blog/bid/328277/If-Organic-Search-is-King-Email-Marketing-is-Queen#) ### Posts by Month - [July 2026 (1)](https://blog.halfabubbleout.com/blog/archive/2026/07) - [June 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/06) - [May 2026 (5)](https://blog.halfabubbleout.com/blog/archive/2026/05) - [April 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/04) - [March 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/03) - [February 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/02) - [January 2026 (5)](https://blog.halfabubbleout.com/blog/archive/2026/01) - [December 2025 (1)](https://blog.halfabubbleout.com/blog/archive/2025/12) - [April 2023 (1)](https://blog.halfabubbleout.com/blog/archive/2023/04) - [March 2023 (2)](https://blog.halfabubbleout.com/blog/archive/2023/03) - [December 2022 (1)](https://blog.halfabubbleout.com/blog/archive/2022/12) - [September 2022 (1)](https://blog.halfabubbleout.com/blog/archive/2022/09) - [March 2022 (1)](https://blog.halfabubbleout.com/blog/archive/2022/03) - [February 2022 (2)](https://blog.halfabubbleout.com/blog/archive/2022/02) - [January 2022 (4)](https://blog.halfabubbleout.com/blog/archive/2022/01) - [September 2020 (1)](https://blog.halfabubbleout.com/blog/archive/2020/09) - [October 2019 (1)](https://blog.halfabubbleout.com/blog/archive/2019/10) - [January 2018 (2)](https://blog.halfabubbleout.com/blog/archive/2018/01) - [December 2017 (1)](https://blog.halfabubbleout.com/blog/archive/2017/12) - [August 2017 (2)](https://blog.halfabubbleout.com/blog/archive/2017/08) - [May 2017 (1)](https://blog.halfabubbleout.com/blog/archive/2017/05) - [December 2016 (1)](https://blog.halfabubbleout.com/blog/archive/2016/12) - [October 2016 (2)](https://blog.halfabubbleout.com/blog/archive/2016/10) - [July 2016 (1)](https://blog.halfabubbleout.com/blog/archive/2016/07) - [April 2016 (2)](https://blog.halfabubbleout.com/blog/archive/2016/04) - [March 2016 (3)](https://blog.halfabubbleout.com/blog/archive/2016/03) - [February 2016 (7)](https://blog.halfabubbleout.com/blog/archive/2016/02) - [January 2016 (10)](https://blog.halfabubbleout.com/blog/archive/2016/01) - [December 2015 (12)](https://blog.halfabubbleout.com/blog/archive/2015/12) - [November 2015 (12)](https://blog.halfabubbleout.com/blog/archive/2015/11) - [October 2015 (12)](https://blog.halfabubbleout.com/blog/archive/2015/10) - [September 2015 (15)](https://blog.halfabubbleout.com/blog/archive/2015/09) - [August 2015 (20)](https://blog.halfabubbleout.com/blog/archive/2015/08) - [July 2015 (23)](https://blog.halfabubbleout.com/blog/archive/2015/07) - [June 2015 (19)](https://blog.halfabubbleout.com/blog/archive/2015/06) - [May 2015 (17)](https://blog.halfabubbleout.com/blog/archive/2015/05) - [April 2015 (20)](https://blog.halfabubbleout.com/blog/archive/2015/04) - [March 2015 (15)](https://blog.halfabubbleout.com/blog/archive/2015/03) - [February 2015 (16)](https://blog.halfabubbleout.com/blog/archive/2015/02) - [January 2015 (23)](https://blog.halfabubbleout.com/blog/archive/2015/01) - [December 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/12) - [November 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/11) - [October 2014 (21)](https://blog.halfabubbleout.com/blog/archive/2014/10) - [September 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/09) - [August 2014 (20)](https://blog.halfabubbleout.com/blog/archive/2014/08) - [July 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/07) - [June 2014 (25)](https://blog.halfabubbleout.com/blog/archive/2014/06) - [May 2014 (26)](https://blog.halfabubbleout.com/blog/archive/2014/05) - [April 2014 (24)](https://blog.halfabubbleout.com/blog/archive/2014/04) - [March 2014 (21)](https://blog.halfabubbleout.com/blog/archive/2014/03) - [February 2014 (20)](https://blog.halfabubbleout.com/blog/archive/2014/02) - [January 2014 (25)](https://blog.halfabubbleout.com/blog/archive/2014/01) - [December 2013 (25)](https://blog.halfabubbleout.com/blog/archive/2013/12) - [November 2013 (28)](https://blog.halfabubbleout.com/blog/archive/2013/11) - [October 2013 (27)](https://blog.halfabubbleout.com/blog/archive/2013/10) - [September 2013 (27)](https://blog.halfabubbleout.com/blog/archive/2013/09) - [August 2013 (21)](https://blog.halfabubbleout.com/blog/archive/2013/08) - [July 2013 (23)](https://blog.halfabubbleout.com/blog/archive/2013/07) - [June 2013 (24)](https://blog.halfabubbleout.com/blog/archive/2013/06) - [May 2013 (31)](https://blog.halfabubbleout.com/blog/archive/2013/05) - [April 2013 (19)](https://blog.halfabubbleout.com/blog/archive/2013/04) - [March 2013 (9)](https://blog.halfabubbleout.com/blog/archive/2013/03) - [February 2013 (8)](https://blog.halfabubbleout.com/blog/archive/2013/02) - [January 2013 (2)](https://blog.halfabubbleout.com/blog/archive/2013/01) - [September 2012 (2)](https://blog.halfabubbleout.com/blog/archive/2012/09) - [August 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/08) - [July 2012 (2)](https://blog.halfabubbleout.com/blog/archive/2012/07) - [May 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/05) - [April 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/04) - [February 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/02) - [October 2011 (1)](https://blog.halfabubbleout.com/blog/archive/2011/10) - [August 2011 (1)](https://blog.halfabubbleout.com/blog/archive/2011/08) - [July 2011 (3)](https://blog.halfabubbleout.com/blog/archive/2011/07) - [March 2011 (2)](https://blog.halfabubbleout.com/blog/archive/2011/03) - [December 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/12) - [September 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/09) - [May 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/05) - [February 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/02) - [January 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/01) - [August 2009 (1)](https://blog.halfabubbleout.com/blog/archive/2009/08) - [April 2009 (1)](https://blog.halfabubbleout.com/blog/archive/2009/04) - [March 2009 (2)](https://blog.halfabubbleout.com/blog/archive/2009/03) - [February 2009 (1)](https://blog.halfabubbleout.com/blog/archive/2009/02) - [January 2009 (6)](https://blog.halfabubbleout.com/blog/archive/2009/01) - [November 2008 (1)](https://blog.halfabubbleout.com/blog/archive/2008/11) - [August 2008 (3)](https://blog.halfabubbleout.com/blog/archive/2008/08) - [July 2008 (2)](https://blog.halfabubbleout.com/blog/archive/2008/07) [Older Blog Posts](https://blog.halfabubbleout.com/blog/bid/328277/If-Organic-Search-is-King-Email-Marketing-is-Queen#) ![HaBO Logo W Tag Knockout](https://blog.halfabubbleout.com/hubfs/HaBO%20Logo%202022/HaBO%20Logo%20W%20Tag%20Knockout.svg)   SEARCH THIS SITE - There are no suggestions because the search field is empty. [About](https://www.halfabubbleout.com/about-us) [Our Book](https://www.fulfilledthebook.com) [Marketing Services](https://www.halfabubbleout.com/our-services) [Consulting](https://www.halfabubbleout.com/our-services) [The Leadership Contrarian Newsletter](https://info.halfabubbleout.com/leadership-contrarian-newsletter) [Blog](https://blog.halfabubbleout.com/blog) [Podcast](https://www.habovillage.com/podcast/habovillage) [Team](https://www.halfabubbleout.com/team) [Careers](https://www.halfabubbleout.com/team) [![facebook](https://blog.halfabubbleout.com/hs-fs/hubfs/facebook.png?width=47&name=facebook.png)](https://blog.halfabubbleout.com/blog/bid/328277/If-Organic-Search-is-King-Email-Marketing-is-Queen#) [![x.com](https://blog.halfabubbleout.com/hs-fs/hubfs/new%20social%20media%20icons/x-com.png?width=47&name=x-com.png)](https://blog.halfabubbleout.com/blog/bid/328277/If-Organic-Search-is-King-Email-Marketing-is-Queen#) [![linked-in](https://blog.halfabubbleout.com/hs-fs/hubfs/linked-in.png?width=47&name=linked-in.png)](https://blog.halfabubbleout.com/blog/bid/328277/If-Organic-Search-is-King-Email-Marketing-is-Queen#) [![instagram](https://blog.halfabubbleout.com/hs-fs/hubfs/new%20social%20media%20icons/instagram.png?width=47&name=instagram.png)](https://blog.halfabubbleout.com/blog/bid/328277/If-Organic-Search-is-King-Email-Marketing-is-Queen#) [![youtube](https://blog.halfabubbleout.com/hs-fs/hubfs/youtube.png?width=47&name=youtube.png)](https://blog.halfabubbleout.com/blog/bid/328277/If-Organic-Search-is-King-Email-Marketing-is-Queen#) #### [Contact Us](https://www.halfabubbleout.com/contact) [Accessibility Information](https://www.halfabubbleout.com/accessibility-information) Half a Bubble Out Marketing, Advertising and Consulting 680 Rio Lindo Avenue, Suite 40 Chico, CA 95926 (530) 345-8295 [info@halfabubbleout.com](mailto:info@halfabubbleout.com) [Terms & Conditions](https://www.halfabubbleout.com/terms-and-conditions) | [Privacy Policy](https://www.halfabubbleout.com/privacy-policy) | [Earnings Disclaimer](https://www.halfabubbleout.com/earnings-disclaimer) ©Copyright 2026 Half a Bubble Out ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kathryn Redman", "url" : "https://blog.halfabubbleout.com/blog/author/kathryn-redman" }, "datePublished" : "2013-08-16T22:06:00.000Z", "headline" : "If Organic Search is King, Email Marketing is Queen", "image" : [ "https://blog.halfabubbleout.com/hs-fs/file-271496527-jpg/blog-images/email_inbox-resized-600.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.halfabubbleout.com/blog/bid/328277/If-Organic-Search-is-King-Email-Marketing-is-Queen", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.halfabubbleout.com/hubfs/HaBO%20Logo%20W%20Tag%20RGB.png" }, "name" : "Half a Bubble Out" } } ```