The most successful businesses are using content marketing. Why? Because it works. Content marketing attracts and retains customers by creating and curating relevant and valuable content that they actually want and need. Content marketing is helpful and doesn’t come off as annoying like some traditional marketing methods.

Meet social media Sarah. When it comes to her personal social media pages she never misses an opportunity for a stellar status update. She’s a great Facebook friend. She’s terrific at Twitter. Her LinkedIn profile is professional. Her Instagram is incredible. She manages all of her personal social media accounts flawlessly. It’s fun for her and she’s good at it, which is why she thinks she could do it as a career, no problem.

Poor Sarah. She doesn’t know that there are some big differences between social media for personal and business use. She needs social media consulting if she’s going to even think about doing it professionally.

If you have a low priced SEO (search engine optimization) service, or are considering signing onto one, you may want to reconsider. At the least, it’s important to do some research and be aware of what exactly you’re getting, and whether you will be wasting your money or even hurting your website.

There are many companies that can be found online that advertise extremely low priced or cost effective SEO services. Of course you want your SEO to be affordable, but the extremely discounted services may not be all they appear. Here are a few warning signs to look out for:

Are you looking at your current marketing plan and demanding, “show me the money?" Then it might be time for you to consider a different type of marketing. If you are too busy to implement a new strategy you should look into hiring an inbound marketing company

Having email marketing as a part of your internet marketing strategy can be very beneficial to you as a business. However, it can also be dangerous if you hire an email marketing agency that uses immoral business practices to get results.

As a small business owner you want to get the best bang for your buck. You’re willing to spend money on marketing, but you want to know that what you’re investing in will get you results – and not just the illusion of results in the form of fancy charts and graphs – but a real, legit return on investment in the form of leads and customers. Utilizing content marketing services is the surefire way to give your ROI a boost.

It has been said for a while now that if you are a business, you need to have a website. You probably already do. You may not, however, have a social media presence. In today’s always connected world, people are online all of the time on Facebook, Twitter, Instagram and other networks.

Having a social media presence is just as important as having a website, and can actually bring benefits that would be hard or nearly impossible with having only your website as a tool. Here are some ways a social media agency can engage your customers:

You have a goal. You want to knock the socks right off of your customers with your marketing efforts. We know exactly what you need. You need inbound marketing solutions that you can easily implement and start getting the job done. You may or may not be familiar with these solutions but let’s look at companies that took it to the next level.

So, you’ve heard of inbound marketing and are doing a little research to see if it’s right for your business. Let me answer your question, simply. YES. Inbound marketing can help your business acquire new leads, grow and provide analytical data that makes sense. To get straight to the point, we’ve provided three clear reasons why you need to hire an inbound marketing agency for your small business.

Organic is somewhat of a buzzword these days, most often associated with the latest trend turned lifestyle of eating natural, healthy, pesticide-free food – but it actually applies to your internet marketing strategy too. It’s never too late to change your lifestyle and it’s never too late to start utilizing organic SEO services to keep your business in the green.

Content marketing seems to be the name of the game these days if you want to get your site noticed. While it used to be that you could stuff all of the right keywords on your website and just wait for the traffic to come, search engines like Google are far more advanced than that now.Not to mention, placing too many keywords on your site will actually harm it in search engine rankings.

In addition, consumer behavior has changed quite a bit. People are online in many forms all day long and love to consume content, find answers, learn, and interact. All of this says you need a content marketing plan if you are going to be successful. 

Here Are a Few Tips for Developing a Killer Content Marketing Plan:

As a business owner you have probably heard time and time again that you should hire a social media consultant. Ok, you’re finally looking into the benefits of having one and why you should actually do so. One of the biggest reasons you should hire a consultant to manage your social media is because they can help grow your business.

Some people believe that email is dead. They think it has bit the dust and took its last breath. But this couldn’t be any further from the truth. Having an email marketing strategy is a great way to gain new customers but also to keep current customers. Keep on reading to learn more about the benefits of email marketing.

Every year since 1963 the president of the United States has proclaimed one week a year as National Small Business Week. As a country we do this to acknowledge the amazing things that small businesses and the people who work for them do to help our country and our economy. It’s pretty amazing to see and hear about the power of this group of people of which our company, Half a Bubble Out Marketing, is a proud member of.

As a small business owner there are two things that you never seem to have enough of: time and money. When you’re faced with the latest and greatest social fad presented to you by some overly excited junior executive you tune out. When you have gobs of salesy emails in your inbox from social media management companies claiming to take your business to the next level with a new and improved software, you hit delete. Your first thought is that you don’t have the time to waste on these things, let alone the money to invest in them, but being social online is not a waste of time or money for your business and here’s why.

Are you the owner of a business? Are you in charge of marketing for a business? If you are either of those options, you likely have a pretty strict budget (if any) for marketing and have to decide what to pursue and what just isn’t worth it.

Should you do paid search where you pay for every click and for every visitor to your site, or pay by the amount of views a particular ad gets?

Or maybe you are considering SEO (search engine optimization) but don’t know if it’s really possible to be successful and if there is such a thing as affordable SEO. In this post, I’m going to talk about SEO and why it may be more affordable than you think.

When I tell someone I work for a content marketing agency, they raise their eye brows, get a glassed over look in their eyes, smile and nod. If they’re brave enough to ask what I actually do, I realize that sometimes I suffer from the disease of the expert, meaning when you do something day in and day out, you forget that other people don’t really get what you do. It’s not that they’re stupid, they just need to be educated. Which is exactly what a content marketing agency aims to do in the first place using, but not limited to, the methods mentioned below.