It has been said for a while now that if you are a business, you need to have a website. You probably already do. You may not, however, have a social media presence. In today’s always connected world, people are online all of the time on Facebook, Twitter, Instagram and other networks.
Having a social media presence is just as important as having a website, and can actually bring benefits that would be hard or nearly impossible with having only your website as a tool. Here are some ways a social media agency can engage your customers:
Branding
Social media allows you to express your brand and gain awareness. Not only will you have more opportunity to have “your company” branded pages and posts, but you can share interesting articles that add a different dimension to your brand by showing that you are in tune with your customer’s interests. You will get more exposure this way as well.
Offer Helpful Advice and How-To’s
Whether this type of content is strictly posted on social media, or you use social media to link to helpful content, you are able to offer valuable information about stuff your customers care about. They will appreciate it.
Public Relations
Social media is a great avenue for public relations, particularly due to the visibility and speed at which you can get information out. This includes correcting misinformation and responding to incidents when they come up.
Commenting on Customer Concerns
Customers love this! Quite possibly one of the greatest benefits of social media is the direct engagement with both happy and unhappy customers. People today are not afraid to publicly state their love of your company or problems they may have had, and having a strong social media presence allows you to respond to try and make things right, or simply thank them for a nice comment.
Showcasing Your Products and Services
You can build awareness and excitement, introduce new products, spotlight services and what makes you unique, and much more with social media. All of this is good for your business.
Contests that Build Excitement
Due to the high engagement nature of social media, it’s a great way to promote a contest that gets people involved with your brand. This could include a drawing for a prize for a particular customer action such as uploading pictures with your product. Contests get people excited, get your company noticed, and are a fun way to interact.
Paid Ads
This part isn’t for everyone, but you can always opt to have a social media agency manage paid ads (like the promoted tweets in Twitter or promoted ads in Facebook). Depending on your business, this may or may not be the best way to engage your audience but it’s always an option.
Promote Your Site
Social media gives you many ways to direct people back to your site. You work hard to build up a site that people will visit to learn about your company, why not have as much awareness of your site as possible? Whether you are directing people to a blog post on your site or they just happen to find your URL by searching for you on Facebook, it’s important to meet them where they are and allow them to find your site easily.
These are just some of the ways that social media can engage your customer audience. There’s a lot involved, and it’s important to stay up to date with it, so hiring a good social media agency may be the best option for you. For a free social media guide from Half a Bubble Out, download our offer below:
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through Inbound Marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.
