We always have people asking us exactly what we are doing here at Half a Bubble Out. Well, the truth is we do a bundle of things. But, most recently we’ve been involved in something really cool, and we want to tell you about it!

Welcome to today’s blog on how to write a press release for an event that attracts views. We all want our press releases to receive a high amount of views and visitors, so here are a few techniques that could give your next press release a little boost.

Have you ever written a press release and wondered if you’re doing it right? Don’t be shy - It’s a fair question, and one some people are afraid to ask because they think they should magically know how to write a press release for an event. The good news is that your press release doesn't always have to be about shocking news. It can be about an event in your company, it just has to be written well and formatted right.

Natasha, one of our amazing bubblers, got engaged this week to Johnny, her sweetheart sheriff. A lawman with great taste in rings! Well done Johnny! Along with that, she turned 25, which she insisted feels old. As someone who is old enough to be her mother I take offense to that statement, but decided we would celebrate with her anyway. Engagements, birthdays, anniversaries, parties…events are worth promoting and getting excited about.

When you hear the words “press release” what do you think of? Many of us probably still think of the old school kind of press releases that involved writing up an announcement for your company, sending it out via newswire, and calling up your journalist friends to give them the pitch aka beg them to give you prime newspaper real estate. It doesn’t work that way anymore; at least not in the realm of internet marketing. The online press release in today’s world is just the tip of the iceberg for getting your business noticed online. The key is knowing how to write a press release for an event and what qualifies as an event in the online world.

So your company or business just did something amazing and you want the world to know about it. So what do you do?

You can write a blog, talk really loud, post a billboard or use some other type of marketing technique. What I’m going to teach you today is how to create one of the most successful pieces of marketing - a press release.

If you’re trying to figure out how to write a press release for an event, you need to keep a few things in mind in order to gain maximum exposure and clicks. So without further due, here they are.

Tip 1: Keyword That Bad Boy

If you are reading this, you probably already realize that using online public relations as part of your overall internet marketing strategy is good for business, or maybe you are just curious about it. Either way, good for you!  Online public relations is a valuable internet marketing tool and can help drive traffic to your website which ultimately can bring you more customers. 

Online Public Relations (Online PR) is faster, more effective, and drives online visibility for your press release to a stream of media websites and blogs. This new way of distributing leads to powerful links and SEO (Search Engine Optimization) for your business. But before we talk about the true awesomeness of Online PR lets talk about what most people think about Public Relations.

Today is my 20^th anniversary. Yes, you read it right, celebrating 20 whole years of marriage to my business partner and best friend. What a great day to write about the value of what you gain from working actively on your online public relations. You don’t see the connection? That’s okay. We’ll get back to that in a bit.