Social media can sometimes be a popularity contest. Everyone is screaming for attention and there is strength in numbers. The influence of a social media profile can be measured by its number of followers. A huge number of followers implies credibility and certain social media “Influencers” even make money from their popularity via product endorsements. There has been a race to build followers and some people have found a shortcut, but at what cost?

If you could be a fly on the wall in one of our Half a Bubble Out staff meetings over the past several months, you might hear phrases being thrown around the table like lean and classic survey results, or hyper-responsives, SMIQs and DDS. It might sound like we are speaking in code, but this fun new vocabulary all stems from learning a powerful marketing strategy known as the Ask Method®.  Are you scratching your head wondering what could be so revolutionary about ‘asking,’ or curious how it is growing businesses? In this interview, Michael Redman, Half a Bubble Out CEO, shares his personal journey of becoming a certified partner of the Ask Method^® and how it’s transforming the marketing industry.

You work so hard to make your company great, striving for excellence in even the small things because you know that great companies are made by a thousand little efforts. You know about your company’s passion, quality service, and how you can really benefit your target market. The question is, do your [potential] customers know? It’s always a challenge to make your company known, so to help you out here are a few of the digital marketing services that will help to build your brand awareness.

In today’s market, many customers no longer rely on conventional advertising to find solutions to their various needs. The prevalence of search engines like Google has streamlined the process of pre-purchase research, giving users immediate access to the most informative, accurate answers to the questions they ask.

Because search engines have refined their methods of searching so well, marketers have to put their full effort into making sure their online marketing content appears as high as possible on a list of search results. This practice is called search engine optimization, or SEO.

Digital marketing is an umbrella term for using online technologies to promote your brand, reach the audience searching for your products and services, and convert them to leads and customers. The goal is to increase your sales using various techniques. What would happen if you started investing in small business digital marketing right now?

My daughter wants light-up “Frozen” shoes – what 3-year-old doesn’t? Toddler shoes in size 7 are apparently hard to come by in-store, so naturally I turned to Amazon. Now, every time I log onto Amazon, I’m inundated with Frozen shoes (see below), every kind of Frozen apparel you can imagine, and diaper ads. Amazon has always been an industry leader in doing one thing very well: personalizing your shopping experience. This doesn’t just work for e-commerce sites anymore. Online marketing has become sophisticated enough that any business can personalize the user experience for its customers. There are 3 key ways to do this. Learn what they are in the article excerpt below.

When was the last time you checked your social media accounts or even used a website to help you answer a question or solve a problem? These are all digital marketing services that your business should be using in your marketing strategy. But did you know that these can boost your brand’s awareness? Let’s dive a little more into the different services that you can use to help your business’s name get out there.

You finally get the approval to talk to your boss about potentially buying digital marketing services for the company. You want to be prepared and sound informed about this specific type of marketing. So here are a few basics that your boss wants to know.

As a successful and busy business owner, you likely don’t have a lot of time to waste on reading random articles. You also don’t want to waste time on initiatives and marketing methods that don’t work. If you’re the type of person who wants to have actionable items that can really help grow your business, things that you can start today, read on. When it comes to your small business digital marketing, you want to get the most out of it and get on it quickly. Here is some helpful information to guide you in doing just that.