---
title: Michael Redman on How The Ask Method® is Changing the Way we do Business
description: Hear what our CEO has to say about the revolutionary marketing strategy called the Ask Method, and how it's changing the way we do business.
image: https://blog.halfabubbleout.com/hubfs/Michael%20and%20Ask%20Method.jpg
---

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# [Michael Redman on How The Ask Method® is Changing the Way we do Business](https://blog.halfabubbleout.com/blog/michael-k.-redman-on-how-the-ask-method-is-changing-the-way-we-do-business)

 August 18, 2017 / by [Jeannie Brossoit](https://blog.halfabubbleout.com/blog/author/jeannie-brossoit)

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![Interview with Michael Redman from Half a Bubble Out on the Ask Method](https://blog.halfabubbleout.com/hs-fs/hubfs/Michael%20and%20Ask%20Method.jpg?width=320&name=Michael%20and%20Ask%20Method.jpg "Interview with Michael Redman from Half a Bubble Out on the Ask Method")If you could be a fly on the wall in one of our [Half a Bubble Out](https://www.halfabubbleout.com/) staff meetings over the past several months, you might hear phrases being thrown around the table like *lean and classic survey results*, or *hyper-responsives*, *SMIQs* and *DDS.* It might sound like we are speaking in code, but this fun new vocabulary all stems from learning a **powerful marketing strategy** known as the [**Ask Method®.**](http://askmethod.com/blog/free-book/)  Are you scratching your head wondering what could be so revolutionary about ‘asking,’ or curious how it is growing businesses? In this **interview**, [Michael Redman](https://www.halfabubbleout.com/about-us/our-team), Half a Bubble Out CEO, shares his **personal journey** of becoming a **certified partner** of the Ask Method® and how it’s transforming the marketing industry.

## **How did you first get connected with the ****Ask Method®****?**

I was trying to find another book for my library about good question asking.  I came across the **Ask Method®** book on [Audible.com](https://www.audible.com/pd/Business/Ask-Audiobook/B010CFJWRY/ref=a_search_c4_1_2_srTtl?qid=1502986931&sr=1-2), not long after it came out. I started listening and said, "This isn't what I wanted. This isn't what I wanted at all." Though, the concept was intriguing to me because it was about how to ask questions to better **optimize a website** and make it more **profitable** for your company. I thought, "Okay, interesting. I'll put it away."

Then, later, I discovered the Ask Method® course, and in 2016, I ended up trying out their educational material.  I thought, "This is good stuff." So, I started pursuing it a little bit more. I took a step, and I liked it. I took another step, and I still liked it. I started pursuing their **opportunities to connect**. I spent a day with a small group of people and **Ryan Levesque** (the creator of Ask Method®), in Texas, in January of this year. I thought, "I really like this guy. I like his team. I like his people. I like his CEO." His wife's a partner in the company and works in the company, so that resonated with me too.

## **Tell us more about the ****Ask Method® ****and why you think it's a successful model for businesses:**

**One of the biggest challenges in doing any kind of marketing is the research.** There are lots of companies that spend a lot of money doing research and selling it. As an agency and marketing company, we can buy research from such companies. Sometimes, these pre-made research packets are $2,500 to $10,000. Custom research could cost you $30,000 to $40,000… which is kind of crazy. So, you buy the research and you gain a bunch of data. But I still hear companies saying, "You know what? At some point, **we're still guessing** what it is our market wants." If you don't know your market, if you haven't interacted with the customers a lot, you're **flying blind**. That's a problem.

What Ask Method® does, right off the bat, is it **introduces a systematic way** that they've tested and refined that allows you to do **effective research** with a lower budget that works really, really well. It’s because they know how to ask the** right questions.** They know how to process and mine those questions for **actionable data**. When I think about everything I’ve learned about **digital marketing**, and what we do for our clients, this was one of the **biggest gaps** over the past 10 years.

For me, I want my staff to have a **predictable system** that makes sense. Ask Method® helps us have an entire **digital funnel process of selling online.** It really fits that **niche of research**. But they didn't just say, "Here's a research model. Now go figure out how to apply it." They actually took the model and figured out how to apply it for **more conversions and profit.**

## **A lot of the companies that use the ****Ask Method® ****grow tremendously, correct?**

Yes. Ryan Levesque, who started the company, **ran his own agency** for almost 10 years. He’s a very smart guy, went to Brown University. He worked for a big international insurance company in China for five years and he speaks fluent Chinese. He studied neurology and biology at school, because he was pursuing medicine. So, with Ask Method®, he's got a real** systematic approach. **He understands** analytics.**

## **You're in the ****Ask Method® ****partner certification process. What has been one of the highlights?**

One of my highlights would be the first day when all 25 of us in the **certification process** came together. We spent two days together in Texas. The room was full of so many **smart people** who were also nice, kind people. Sadly, you meet a lot of people in this industry who are either sketchy or they're just out for themselves or want to make a quick buck.  To be in a room with **25 people that Ryan chose**—people who had to apply—it became very clear very quickly that we all had become **part of a** **community**. I don’t typically get excited about being a part of one of these groups. But I find that these people are just cool, **genuine people**, and I can **build relationships** with them. That was a huge highlight.

## **Looking ahead, how are you planning to use the ****Ask Method® ****with your Half a Bubble Out clients?**

I look forward to offering our clients a **consistent process that provides even better results.** I'm always on the prowl for ways to **improve our results,** without just taking a machine gun and spraying it into the bushes hoping we catch something. I want to be **methodical**, **systematic**, because we only have so much time and energy. I think the biggest thing I'm hoping for is improving on our **promise to our customers**. We are always **learning and growing** and The Ask Method® is improving results.

## **Any final thoughts about the Ask Method®?**

I'm excited because I know it's a **system that's understandable and can be learned**, allowing my staff to be **better marketers**. I'm excited to look at a client and say, "This is a really **good investment**, and it will pay off.” Sometimes internet marketing is trial and error. The Ask Method® is way less trial and error. I'm excited to use it with our clients, because I know that the money they're investing with us will be well spent. They’re going to see a **return on investment**, more often than not.

**References:**

Ryan Levesque and the [Ask Method® ](http://askmethod.com/blog/about/)

 

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If you are interested in learning more about the Ask Method® and how this revoluntionary process can benefit your business and grow your bottom line, don't hesistate to contact us for a consultation. 

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