Warning: Some of the language may be offensive but is used for historical commentary only.
In business as in life words are everything, especially in marketing, and today the U.S. Census Bureau has announced the removal of the powerful word “Negro” from use in its lexicon. As I woke up to this news on the radio I found myself immediately sucked in, my mind racing with thoughts. I remembered “The N word.” I remembered “Black.” I remembered hearing “African American” for the first time, and more lately I have also heard “Chocolate” being used as a reference to darker skin color. The way we use words in this country is powerful and because of our history around race, the language is supercharged. These language issues always affect how we market.