Co-branding is a popular tactic within the marketing and advertising world and is something that your small business should take advantage of if you see an opportunity. This common practice has positive reasons why you should consider this strategy. But let’s start with the basics.

Sometimes the death of a business is somewhat personal and triggers a sense of nostalgia. In the world of small business, companies come and go all the time with little more than a raised eyebrow – but every once in a while the closing of a local business surprises you.

There’s Black Friday and Cyber Monday – but do you know about #GivingTuesday? After two days dedicated to shopping there’s a day dedicated to giving back. On Tuesday, December 1, 2015, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.

What is Small Business Saturday?

Small Business Saturday is the Saturday after Thanksgiving that has been dedicated to shopping locally and supporting small businesses. It comes right after Black Friday and before Cyber Monday. The unique thing about Small Business Saturday is that it's meant to draw attention to small businesses in your local community, rather than just the big box operations.

Congratulations! You started a business and will hopefully achieve all of your dreams while being your own boss. But now what? You need to invest time and money into your local internet marketing. It may seem like a daunting task so let’s go over a few things that you should consider before diving into your new marketing plan.

It’s finally that time. Your company is growing so much that you recognize you can’t do all of the marketing on your own, and you want to hire a consultant to help. With all of the marketing channels out there today, hiring a consultant is both needed and dreaded.

It’s needed because you want someone who is full time ‘immersed’ in the marketing world, who can give your company the best marketing services.

It’s dreaded, because you wonder deep down how to know if you’re hiring someone who can help you be successful. Are they any good? Can you trust them? Consider the following questions that all online marketing consultants should be able to answer. Ask these – and if you don’t get a good answer – keep on moving.

While Google’s mobile algorithm already rolled out, there are still many unanswered questions amongst small businesses. In order to remain on Google’s “good list” your website MUST be mobile friendly.

What if we told you that there is a proven frequency formula that can help your small business be top of mind when someone is seeking a product or service that you offer? This information we are about to give to you is hands down some of the most important and useful information that many businesses just don’t get. However, if it’s implemented in accordance to the proven frequency formula we will soon be sharing with you, we guarantee you will start to see a change in your business's success.

As a business owner, we are sure you are aware that the internet world is constantly changing. Even more important for you to know, it’s changing and you need to keep up if you want to remain a successful small business. Constant updates by Google and changes in algorithms should be keeping you on your toes, however, we know it’s difficult to keep up.

Are you spending money on marketing your small business and wondering where it’s going? If it currently feels like you’re throwing your money out the window while driving down the highway at 70 miles an hour; or watching the coins slowly slip through your fingers like grains of sand on the beautiful beach you wish you were spending your hard earned dollars on vacation, then you need to examine your small business marketing strategy.