Congratulations! You started a business and will hopefully achieve all of your dreams while being your own boss. But now what? You need to invest time and money into your local internet marketing. It may seem like a daunting task so let’s go over a few things that you should consider before diving into your new marketing plan.
Keyword Research Is Needed
You start out with nothing. So your business showing up on Google won’t happen with those pesky search terms until your website and its content is properly optimized for search engines. Keywords are also great for pay-per-click advertising. Does reading this look like reading a foreign language? Then click here to understand more about keywords and click here to learn more about pay-per-click advertising.
With new business comes new customers, and with new customers come new reviews. Whatever the kind of review, good or bad, it's proper business etiquette to give responses. This means that you should constantly be monitoring the different review sites so that you start building relationships. To learn more about monitoring your reviews click here.
Marketing Every Day
You should be working on marketing your business every day. If you are thinking that you don’t have time for that, you're right - you don’t have time for that! This is why it's common for businesses to hire for a position specifically for marketing or to hire a marketing agency to take the reins of your local internet marketing. Want tips on how to hire a marketing agency? Click on the image below.
Social Media Needs Expertise
Just because your receptionist has a personal Facebook doesn’t mean they are equipped with the knowledge needed to run your business’s social media accounts. There are different rules to posting, sharing, engaging and even understanding the analytics. To learn more about how social media for business is different than social media for personal use, click here.
Email Isn't Dead
Despite popular belief, email is still alive and thriving. There are nearly 2.6 billion email users worldwide and that number consistently grows. What is dead is the boring email marketing campaigns that have become spammy. To learn more about creative and successful email campaigns, click here.
So there you have it - 5 things any new business should consider about local internet marketing. The industry of online marketing is always changing because it changes with customer behavior. Before you start getting the feeling of being overwhelmed, remember that you can always hire an agency that has experience in marketing. Give us a call at Half a Bubble Out to see if we can help you achieve the marketing needs for your new business.
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising, and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through Inbound Marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.