When you're a business owner, keeping up with the changes in technology and the internet can be difficult and time consuming. What do you do when you see that you have a drop in your web traffic? Let’s first go over a few of the different reasons why your website traffic might have seen a turn for the worst.  

If you haven’t implemented an inbound marketing strategy to improve your company in 2016, then now is the time! It doesn’t matter if you’re the CEO or the CMO, this blog is for you. I bet there are sales people knocking at your door and flooding your email with different services that they offer to give you the strategy and internet services to help your business. But who do you trust? This is where an inbound marketing consultant can help you.

When you look at your website’s analytics, you may find that you have a traffic flow that you're happy with. You may even see a gradual increase in your numbers when you compare reports month over month. So you have people looking at your website. Whoop-de-doop. Those views don’t mean anything if you don’t have a way to retrieve their information and nurture those visitors into customers. How should you convert targeted website traffic into leads?

Co-branding is a popular tactic within the marketing and advertising world and is something that your small business should take advantage of if you see an opportunity. This common practice has positive reasons why you should consider this strategy. But let’s start with the basics.

All emails have a similar goal: to be opened. It doesn’t matter if you're trying to convert a lead to a customer, or to delight a current customer, they all have a goal in common. If you send an email that isn’t opened, what's the point of spending the time and money to create an email campaign? This is where an email marketing consultant can help you get the most out of your emails during the holidays. Here are a few email marketing tips from consultants to help you get those emails opened.

As quality becomes more important for hiring within all industries, company culture is also increasing in necessity not only for the employer, but for the job seeker as well. The culture can shift drastically in many cases for the better or the worst. This can include clashes in values or even change in employee morale. But first let’s start with the basics: What is this company culture that we speak of?

We all do it. We check our Facebook on a regular basis and we are always looking for technology to make our lives easier. So it isn’t surprising that Facebook is making it easier for businesses to sell products online. This week’s business news from Half a Bubble Out is to give an update on social media marketing and to help you decide if your business is up to snuff.

Congratulations! You started a business and will hopefully achieve all of your dreams while being your own boss. But now what? You need to invest time and money into your local internet marketing. It may seem like a daunting task so let’s go over a few things that you should consider before diving into your new marketing plan.

Have you thought about implementing inbound marketing into your strategy and you need some data on a project to persuade you into changing your marketing strategy? Well lucky for you we are an inbound marketing agency and we implement these cool projects for our clients all the time! Let’s check out our latest success.

Let’s face it, Facebook has created a reign on our lives. There are 1.49 billion users on the popular platform and 968 million of those users are active on a daily basis. Even with the increase of business ads and lack of privacy we are all still in love with - or for the most part addicted to - staying connected to our friends, family and strangers via Facebook.