Business News-How Facebook is Taking Online Shopping to the Next Level

November 12, 2015 / by Jessica Miley

mini shopping cart sitting on top of mobile phoneWe all do it. We check our Facebook on a regular basis and we are always looking for technology to make our lives easier. So it isn’t surprising that Facebook is making it easier for businesses to sell products online. This week’s business news from Half a Bubble Out is to give an update on social media marketing and to help you decide if your business is up to snuff.

Where Are We Today

The modern day consumer looks to social media platforms for relationships, advice on future purchases, tips on the latest trends and more. Businesses are more engaged on social media than ever and the expectation is that those businesses provide more than just the latest product that they can sell online. Your business needs to use social media marketing to not only create relationships with your customers but to also convert leads into customers. How does your business do this?

What Does This Look Like 

This can be done by utilizing all of the tools that social media marketing has to offer. Using social media to guide customers to your business website can give great success to your sales. Take a look at the picture of HauteLook’s Facebook banner below. HauteLook is a clothing company for both men and women and it has a strong presence on social media. As you can see it's also using the ‘Shop Now’ call to action button, that when clicked directs straight to its website where that lead can become a paying customer.

HauteLook Facebook Banner

Does your business have an e-commerce site that would benefit from gaining the attention of leads coming from Facebook? Then using the ‘Shop Now’ button is right for your business! If this specific call to action doesn’t work for your business then you're in luck - there are a handful of other buttons that might work for your business. The call to action buttons include: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video.

Using call to action buttons not only increases conversions from social media visitor to website visitor, but you can also track how many times the buttons were clicked. The call to action buttons are compatible to mobile devices as well. So whether your customer is on their personal computer or their mobile device they will be prompted to visit your website.  

If you'd like to begin implementing a social media strategy for your business but don’t know where to begin, then contact us at Half a Bubble Out. We stay up to date with the latest business news so that you don’t have to.

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Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising, and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through Inbound Marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York. 

Topics: Social Media, Business Development, News

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