Tired of people not liking you? Not getting invited to sit at the “in” crowds’ lunch table? Yeah we get it. It’s a MEAN world out there, especially in the land of internet marketing. Don’t let those mean girls get you down. Read this blog to see how SEO services for small business can make your website totally fetch in no time.

What does something so cool and fundamental as a beer glass have to do with marketing your business? You might be surprised to find out that your favorite beer is presented in a very specific way. Beer marketers are getting down to the details and matching glass styles with the beer they represent. Why? They have done the research behind presentation and have perfected which glass pairs best with beer. In their commercials and print ads you will see their wonderful ads presenting your favorite beer in a specialty mug. This presentation is a great example of how important marketing and presentation are for any company.  

Is Your Business a Pint or Challice?

You know you want to. You know you want to be the winner, to be the hero of the game, to kick the winning goal and have the whole stadium roar. 

Well, even if you are not an amazing soccer player, you can be the hero of the game, or at least your website. You can learn to add keywords to a website like a World Cup player but it takes more than just wearing a jersey and showing up.

The World Cup comes around every 4 years and people all over the world tune in to watch the best players in the world battle it out for the title of World Champions. For some, this goal is set in childhood and they focus on reaching it their whole lives. To then score a goal in the World Cup and to see your dreams become reality - now that’s pretty awesome!

There are a lot of great websites out there selling the same exact product or service that you are. But what makes a good website? Let’s start building a bangin’ website that will take your business to the next level.

Content is What Makes a Good Website

We always have people asking us exactly what we are doing here at Half a Bubble Out. Well, the truth is we do a bundle of things. But, most recently we’ve been involved in something really cool, and we want to tell you about it!

Happy employees make happy customers. Sound familiar? We’ve all heard this in business. But the weird thing is no matter how much a motto like this is hammered into our heads, many of us as leaders, management and business owners still do not follow it. Why oh why is this? 

Are you having issues increasing your website conversion? Are people visiting your website but just don’t seem to continue on into leads or customers? Are your offers not being downloaded? If this all sounds familiar the issue may be that YOU are talking about yourself way too much.

Is your business making money, but your employees are unhappy? You're not alone, because 70% of U.S workers are not engaged at work, and it has been proven that un-motivated employees can actually decrease a business's performance and profits - and that is a scary thought! We have compiled 10 stats on employee motivation and engagement that will knock your socks off.

Best practices are really important to your business because they can help it grow, reduce stress, and make everyone the most effective they can be. Does that sound useful? Well it is! It’s really useful - but finding a true best practice and not just business writing hype isn’t easy.

Watch out Snapchat, your evil, more snazzy twin Slingshot is here! Not really though. Facebook recently released a new app that is very similar to Snapchat. However, after trying out Slingshot I'm aftraid to say, that in my opinion, it's a bust. All of my fellow employees back me up as well!

If you're using SEO services for small business then congrats! You are on the right track to organizing a successful internet marketing strategy. But did you know that you could be doing it wrong? Here are 5 things that you could be doing wrong while trying to optimize your business on the internet.

1. Using Bad Content

But what is considered bad content? When you give information that is irrelevant to your company, is poorly written, poorly presented or just doesn’t make any sense, then ta-da! You have bad content. Giving people content that is rich, helpful and current is the best for SEO. There is no use going through the trouble keywording content that isn’t going to solve anybody’s problems. So make sure you are creating great content.

The other day my two-year-old daughter desperately wanted to play outside and I desperately needed to submit an online press release, so I told her “just a minute, mommy has to work and then we’ll go outside.” That bought me some time and got me thinking: even though she’s not yet at the stage of asking questions, she clearly understands when I explain something to her in very simple terms. One day, she’s going to ask me what I’m working on. How would I explain internet marketing to her?

Blogging and the word sexy? Yep that’s right. We know you don’t often hear those two paired together. But we’re here to tell you that actually, they go hand in hand. What’s sexier than a website that blogs consistently and produces quality content in the internet marketing world—not a whole lot, folks. Still don’t believe us? Read on to learn more, we bet you’ll be on board. Be careful though, it’s about to get steamy.

While reading this blog we suggest turning on Justin Timberlake’s “Sexy Back” as a soundtrack to this blog. Trust us and trust Justin, it’ll get you in the sexy blogging mood.

Who likes to fill out a form online? Not a lot of people! Yes, quite a few people end up on landing pages but not a lot end up converting and filling out the form. Ugh, so frustrating! Why is that? Well, there are lots of things that go into the science of a landing page but there are a few KEY parts that will deter almost any visitor away.

Struggling to master social media for your business? That’s why we’re here! Social media is an important part of translating your business's personality, plus it can seriously boost traffic to your website. One small business that has used social media to get its brand in the spotlight is Coconut Bliss. Coconut Bliss is an organic dessert company based in Eugene, Oregon. Its ice cream now graces the shelves of Raleys and many other stores, partly due to its social media skills.

Starting a new business? Launching a new product? Want to get your message out there as fast as possible?! Well, that’s why social media is an important marketing tool! If you want to spread the word about your new endeavor, stop asking why is social media important and get ready to launch your campaign on social media and promote, promote, promote!

Do you want to increase website conversion in a flashy way? Creating a video and integrating it into your internet marketing strategy is the way to go! It is important to keep the content that you create current and constantly moving. But how do you create a video that will bring your company success?

Creating the Video

1. Keep the video to less than two minutes. If you can, 30 seconds is best! With the unlimited content that people have access to on the internet, our attention spans have become shorter because we know that we can find a video that can give us the same end result even with it being 30 seconds.

If you’re like me, when you sit down to write a blog article you either know exactly what you’re going to write about, you’ve been assigned a topic, or you got nothin’ and two hours to write it in.

Landing pages on your website are vital to capture qualified leads and convert them into possible customers. It’s almost like magic. However, when done wrong, a landing page can actually hurt your website and cause you to lose possible leads. In this blog you’ll learn how to create the best landing pages that actually convert visitors into leads.

This last weekend was really interesting. I watched my sister's team win the College Softball Super Regionals for the Oregon Ducks, drove 11 hours in two days, and had time to watch The Internship after a long day. That's when I realized how The Internship movie could help people understand what we do at Half a Bubble Out, and how we help businesses grow. 

You may be asking what the difference is between normal lead generation techniques and Inbound Marketing lead generation techniques? Well, there are many different lead generation techniques that are employed across industries (some frankly are better than others). We like to focus on marketing that people love, so we choose to implement an inbound method for generating leads. But, don't let me get ahead of myself. Let's start with the basics:

Have you ever heard of the term Best Practices?  If you’ve ever read a business book or an improvement book then you probably have. It seems like the term comes up all the time. One book says “best practices are amazing” and the other says “best practices are horrible,” but they never seem to define them. And it always seems to refer to big companies on the stock exchange and rarely about small business leaders like you and me.

We haven't blogged much about our videography, but you might be surprised to learn that Half a Bubble Out creates commercials, documentaries, and advertising clips on a regular basis. In fact, you might have seen some of our handy work in The Hignell Companies, Living in Chico, and the Bidwell Documentary videos. 

Looking forward to going to work every day is a luxury not everyone has, but sometimes just a little bit of employee recognition can make a big difference in making your company a happier place to be. It doesn’t have to be a big extravaganza. It’s actually the little things day in and day out that will have the most impact to help create a happy culture in your company and make it a place your employees look forward to coming to each day.

We bet you think you’re pretty darn good at adding keywords to a website. Well, there are some things that you are most likely leaving out that can help improve your website and SEO. Want to know what you’ve been missing out on or doing wrong? Keep reading to find out.