If you're using SEO services for small business then congrats! You are on the right track to organizing a successful internet marketing strategy. But did you know that you could be doing it wrong? Here are 5 things that you could be doing wrong while trying to optimize your business on the internet.
1. Using Bad Content
But what is considered bad content? When you give information that is irrelevant to your company, is poorly written, poorly presented or just doesn’t make any sense, then ta-da! You have bad content. Giving people content that is rich, helpful and current is the best for SEO. There is no use going through the trouble keywording content that isn’t going to solve anybody’s problems. So make sure you are creating great content.
2. Using Links Improperly
Ok, people may think that link building could be an easy thing to do that would only increase the validity and reliability of content so the more the merrier! No, actually you don’t want content that is stuffed with links. You want to provide links in your content sparingly and that will actually help the reader get more information on the topic being written about, such as giving credit to a statistic or providing a definition. Don’t just link to your own content, link to other company's websites too. This will not only show readers that you know what you are talking about, but they will be more likely to trust you.
3. Wrong Keywords
Do you think that keywords that are generic and are broad will get you somewhere special? No, your keywords need to be specific in order to help your SEO for your small business. It isn’t too difficult to find which keywords are high ranking in your industry if you know what questions people are asking. You need to know your audience and their wants, desires and needs.
4. Forgetting the Title Tags and Meta Descriptions
Title tags and meta descriptions are losing their glamor on Google but that doesn’t mean you shouldn’t be using them! These are great ways to make sure you're getting good SEO services for small business. The title tags are the names of the pages and should give a good idea what the web page is about. Meta descriptions give precise detail on what is provided in the website. This is commonly seen on the search engine results page, when the reader chooses which website will best suit their needs. So make sure your title tags and meta descriptions are on point and clearly conveys the information that is given from your site.
5. You Don’t Use Analytics
How are you going to know if any of your marketing strategy is working if you don’t use any type of analytics software? You won’t know if your website, offers and more are working unless you can track the conversion rates. Tracking and comparing is done using analytics programs like HubSpot and Kissmetrics. How else will you know what to improve on?
SEO services for small business can be a great boost to your internet marketing strategy if you don’t try to cut corners or try to cheat the readers by failing to actually answer their questions and provide quality content. Google can and will ban you for trying to cheat your way into the ranks of the search engine results page so don’t be tempted. Just keep your customers in mind and try to help people. Because isn’t that what your business is here for?
To learn more about how we can help provide you SEO services for small business, contact us!
