Having landing pages on your website is vital to having a successful internet marketing strategy for your business. The best landing pages help to capture your leads and qualify them so that you can deliver the best lead nurturing possible. However, if certain mistakes are made on your landing pages it can do quite the opposite and will cost you leads and money. Read on to find out what those mistakes are so that you don't make them!Read More
Who likes to fill out a form online? Not a lot of people! Yes, quite a few people end up on landing pages but not a lot end up converting and filling out the form. Ugh, so frustrating! Why is that? Well, there are lots of things that go into the science of a landing page but there are a few KEY parts that will deter almost any visitor away.
Landing pages on your website are vital to capture qualified leads and convert them into possible customers. It’s almost like magic. However, when done wrong, a landing page can actually hurt your website and cause you to lose possible leads. In this blog you’ll learn how to create the best landing pages that actually convert visitors into leads.
Landing pages and wine? Yep, I went there. Maybe because I’m writing this on a Friday and I’m dreaming of that glass of wine I’ll be sipping on around 5 p.m. Anyways, enough about me daydreaming about wine and let me actually tell you how the best landing pages and wine relate.
Landing pages are typically not a general informational page on your website. The best lanidng pages are those pages on your website with a single focus and a single objective for the visitor.
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There are many rules to creating the best landing pages but some of those are often overlooked or not talked about much. Yes, many of us mostly know that you need to have a consistent format, be clear with what you are offering, have keywords on your page, include a form and so on. However, if after reading that last sentence you didn’t know one of those aspects or have questions, read this blog first, “The Best Landing Pages Use These 6 Simple Techniques," then come back to this one.
Landing pages are an essential element of your business website and should definitely be an aspect of your internet marketing strategy. Landing pages allow you to connect with people who visit your website and act as a 24 hour employee that gathers the information of prospective leads.
The best landing pages are like a love story. There is a type of romancing that must be done to introduce, persuade, gain trust, and make your customer fall in love with the idea of whatever you wish they would do. There are no guarantees, and a landing page isn’t the only date you will have with a customer, but it should make an impression, and in the very least make some sparks fly.
Wouldn’t it be amazing if my website generated qualified leads for my sales people while they slept?
Wouldn’t it be wonderful if there was information available to my website visitors that helped them sort out ahead of time whether my services were truly a good fit?
Wouldn’t it be amazing if someone coming to my site believed that I am really an expert at what I do (because of course you are!!)?
These questions are all areas that are on the table when it comes to discussions of lead generation techniques in the world of online marketing.
Having landing pages on your website is crucial to generating new leads and growing your business clientele. However, having an effective landing page requires knowing what to put on the page and what to not put on the page. The debate about leaving or removing the navigation on your landing page has been an ongoing one—so let’s settle it.