---
title: The Best Landing Pages Don't Make These Mistakes
description: You could be loosing leads and money from making these mistakes. Learn how to correct them and the components of the best landing pages.
image: https://blog.halfabubbleout.com/hs-fs/file-1601370178-jpg/Blog-Images/509208929.jpg
---

[![half-a-bubble-out-logo](https://blog.halfabubbleout.com/hubfs/half-a-bubble-out-logo.svg "half-a-bubble-out-logo")](https://www.halfabubbleout.com)

[![Get Started Today](https://no-cache.hubspot.com/cta/default/215313/ae79ea0c-5eec-45db-865d-7b327f29f7d9.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/ae79ea0c-5eec-45db-865d-7b327f29f7d9)

# [The Best Landing Pages Don't Make These Mistakes](https://blog.halfabubbleout.com/blog/the-best-landing-pages-dont-make-these-mistakes)

 September 26, 2014 / by [Raquel Royers](https://blog.halfabubbleout.com/blog/author/raquel-royers)

- [Tweet](https://twitter.com/share)

![509208929](https://blog.halfabubbleout.com/hs-fs/file-1601370178-jpg/Blog-Images/509208929.jpg)Having landing pages on your website is vital to having a successful internet marketing strategy for your business. The best landing pages help to capture your leads and qualify them so that you can deliver the best lead nurturing possible. However, if certain mistakes are made on your landing pages it can do quite the opposite and will cost you leads and money. Read on to find out what those mistakes are so that you don't make them!

## Having a navigation menu

This is one of the biggest mistakes people make when creating landing pages for their website. There is no reason at all to have a [navigation](https://blog.halfabubbleout.com/blog/bid/369010/Should-Landing-Pages-Have-Navigation-Testing-Says-No) bar on your landing page. Why? Doing so gives your lead an option to go somewhere else. Do not, I repeat, do not give them this option!

You’re probably thinking “chill out, it’s not that bad, they’re only going to another part of your website.” Wrong. It’s still bad because you had them right where you wanted them, about to fill out a form, become a lead and enter the sales funnel and then bam, they’re distracted by the next bright and shiny thing that may not impress them as much as where they were before.

If they really want to browse around the website or landed in the wrong place on accident, they can hit the back button. Which, really shouldn’t happen anyway because it should be clear why they were taken to that landing page. But that’s a whole other blog.

## Not optimizing your landing pages for search engines

The best landing pages are optimized. You optimize your website pages and blogs for search engines, so why would you stop at your landing pages? Keep the flow going and use your awesome SEO and keywording skills on your landing pages. While it not only helps being found in searches, it also helps for your lead to know they are on the page they are supposed to be on—since their brain will automatically and naturally recognize the keywords you are using.

“…People searching on Google are there to solve a problem. As you know, people will see organic results on the left side and the sponsored link results on the right. The organic results are [where over 90% of us click](http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time), so that is where the action is and where I suggest focusing.

A well optimized landing page will stand tall and proud on the first page of Google and it will effortlessly drive action-orientated visitors to you. In my personal experience, people in this “active” frame of mind are 20-30X more likely to take action and convert.” ([HubSpot](http://blog.hubspot.com/marketing/costly-landing-page-mistakes)) 

## Not having a form

What’s the point of even having a landing page if there is no form for your leads to fill out? The best landing pages have a form becuase it's how you capture the information of your prospective leads so that you can:

- Qualify them
- Nurture them
- Send them emails
- Get their information [name, email, number, business, website, etc.]
- Make it easier for your sales team 

## Not having analytics to monitor the process

How will you know which landing pages are doing well if you aren’t [analyzing and tracking the metrics](https://blog.halfabubbleout.com/blog/bid/374418/Run-Experiments-and-Tests-to-Produce-the-Best-Landing-Pages) on them? It’s important to monitor your conversion rate on each landing page so that you can change certain things.

**Things that can be changed to produce different metrics:**

- Color
- Layout
- Content
- Wording
- Title
- Design

Even the slightest change of wording can make one landing page more successful than the next. If one landing page isn’t working so well, change things up, but make sure you are testing the data between the both of them to keep a concrete analysis. **Numbers don’t lie. **

Did you realize that you were making some of these mistakes? It’s ok! It’s not too late. Now that you are aware just make sure you make the changes. If you have questions or want help implementing the strategies that it takes to have the best landing pages and a successful small business, [contact us](https://www.halfabubbleout.com/contact). 

### Related Posts: 

[12 Questions to Ask About the Best Landing Pages](https://blog.halfabubbleout.com/blog/bid/366842/12-Questions-to-Ask-About-the-Best-Landing-Pages)

[5 of the Best Landing Page Terms Every Business Owner Should Know](https://blog.halfabubbleout.com/blog/bid/344251/5-of-the-Best-Landing-Page-Terms-Every-Business-Owner-Should-Know)

 Topics: [Landing Pages](https://blog.halfabubbleout.com/blog/topic/landing-pages)

### Subscribe for Weekly FREE Business Strategies and Resources

[![New call-to-action](https://no-cache.hubspot.com/cta/default/215313/bbb29c6d-05bd-4754-b460-5715edf0ba4b.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/bbb29c6d-05bd-4754-b460-5715edf0ba4b)

[![Resiliency Quiz](https://no-cache.hubspot.com/cta/default/215313/d2402a14-057e-402d-9226-5ebb3ffb0cf0.png)](https://cta-redirect.hubspot.com/cta/redirect/215313/d2402a14-057e-402d-9226-5ebb3ffb0cf0)

### Latest Posts

### Posts by Topic

- [Ask Method (1)](https://blog.halfabubbleout.com/blog/topic/ask-method)
- [Best Practices (10)](https://blog.halfabubbleout.com/blog/topic/best-practices)
- [Blogging (65)](https://blog.halfabubbleout.com/blog/topic/blogging)
- [Business Development (75)](https://blog.halfabubbleout.com/blog/topic/business-development)
- [Calls-to-Action (5)](https://blog.halfabubbleout.com/blog/topic/calls-to-action)
- [Client Spotlight (5)](https://blog.halfabubbleout.com/blog/topic/client-spotlight)
- [Content Marketing (69)](https://blog.halfabubbleout.com/blog/topic/content-marketing)
- [Culture (12)](https://blog.halfabubbleout.com/blog/topic/culture)
- [Customer Retention (7)](https://blog.halfabubbleout.com/blog/topic/customer-retention)
- [Digital Marketing (10)](https://blog.halfabubbleout.com/blog/topic/digital-marketing)
- [email marketing (41)](https://blog.halfabubbleout.com/blog/topic/email-marketing)
- [employee engagement (7)](https://blog.halfabubbleout.com/blog/topic/employee-engagement)
- [employee happiness (14)](https://blog.halfabubbleout.com/blog/topic/employee-happiness)
- [employee motivation (8)](https://blog.halfabubbleout.com/blog/topic/employee-motivation)
- [Employees (2)](https://blog.halfabubbleout.com/blog/topic/employees)
- [Grow Your Business (38)](https://blog.halfabubbleout.com/blog/topic/grow-your-business)
- [Guest Blogs (6)](https://blog.halfabubbleout.com/blog/topic/guest-blogs)
- [HaBO News (8)](https://blog.halfabubbleout.com/blog/topic/habo-news)
- [Holistic Strategy (1)](https://blog.halfabubbleout.com/blog/topic/holistic-strategy)
- [Inbound Marketing (102)](https://blog.halfabubbleout.com/blog/topic/inbound-marketing)
- [Internet marketing (157)](https://blog.halfabubbleout.com/blog/topic/internet-marketing)
- [Keywords (25)](https://blog.halfabubbleout.com/blog/topic/keywords)
- [Landing Pages (25)](https://blog.halfabubbleout.com/blog/topic/landing-pages)
- [Lead Conversion (46)](https://blog.halfabubbleout.com/blog/topic/lead-conversion)
- [Lead Generation (78)](https://blog.halfabubbleout.com/blog/topic/lead-generation)
- [Lead Nurturing (19)](https://blog.halfabubbleout.com/blog/topic/lead-nurturing)
- [Leadership (13)](https://blog.halfabubbleout.com/blog/topic/leadership)
- [Link Building (17)](https://blog.halfabubbleout.com/blog/topic/link-building)
- [Management (2)](https://blog.halfabubbleout.com/blog/topic/management)
- [Marketing (48)](https://blog.halfabubbleout.com/blog/topic/marketing)
- [Mobile Marketing (2)](https://blog.halfabubbleout.com/blog/topic/mobile-marketing)
- [News (60)](https://blog.halfabubbleout.com/blog/topic/news)
- [Non-Profts (1)](https://blog.halfabubbleout.com/blog/topic/non-profts)
- [Online Public Relations (11)](https://blog.halfabubbleout.com/blog/topic/online-public-relations)
- [Online Video (6)](https://blog.halfabubbleout.com/blog/topic/online-video)
- [Our Thought Bubbles (38)](https://blog.halfabubbleout.com/blog/topic/our-thought-bubbles)
- [Paid Advertising (2)](https://blog.halfabubbleout.com/blog/topic/paid-advertising)
- [Passion & Provision (29)](https://blog.halfabubbleout.com/blog/topic/passion-provision)
- [Personal Reflections (1)](https://blog.halfabubbleout.com/blog/topic/reflections)
- [Promotion (4)](https://blog.halfabubbleout.com/blog/topic/promotion)
- [Sales (7)](https://blog.halfabubbleout.com/blog/topic/sales)
- [SEO (85)](https://blog.halfabubbleout.com/blog/topic/seo)
- [small business (104)](https://blog.halfabubbleout.com/blog/topic/small-business)
- [Social Media (111)](https://blog.halfabubbleout.com/blog/topic/social-media)
- [The Leadership Contrarian Newsletter (28)](https://blog.halfabubbleout.com/blog/topic/the-leadership-contrarian-newsletter)
- [Traditional Marketing (19)](https://blog.halfabubbleout.com/blog/topic/traditional-marketing)
- [video marketing (3)](https://blog.halfabubbleout.com/blog/topic/video-marketing)
- [Website Development (70)](https://blog.halfabubbleout.com/blog/topic/website-development)
- [Website Traffic (6)](https://blog.halfabubbleout.com/blog/topic/website-traffic)

[More Blog Topics](https://blog.halfabubbleout.com/blog/the-best-landing-pages-dont-make-these-mistakes#)

### Posts by Month

- [July 2026 (1)](https://blog.halfabubbleout.com/blog/archive/2026/07)
- [June 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/06)
- [May 2026 (5)](https://blog.halfabubbleout.com/blog/archive/2026/05)
- [April 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/04)
- [March 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/03)
- [February 2026 (4)](https://blog.halfabubbleout.com/blog/archive/2026/02)
- [January 2026 (5)](https://blog.halfabubbleout.com/blog/archive/2026/01)
- [December 2025 (1)](https://blog.halfabubbleout.com/blog/archive/2025/12)
- [April 2023 (1)](https://blog.halfabubbleout.com/blog/archive/2023/04)
- [March 2023 (2)](https://blog.halfabubbleout.com/blog/archive/2023/03)
- [December 2022 (1)](https://blog.halfabubbleout.com/blog/archive/2022/12)
- [September 2022 (1)](https://blog.halfabubbleout.com/blog/archive/2022/09)
- [March 2022 (1)](https://blog.halfabubbleout.com/blog/archive/2022/03)
- [February 2022 (2)](https://blog.halfabubbleout.com/blog/archive/2022/02)
- [January 2022 (4)](https://blog.halfabubbleout.com/blog/archive/2022/01)
- [September 2020 (1)](https://blog.halfabubbleout.com/blog/archive/2020/09)
- [October 2019 (1)](https://blog.halfabubbleout.com/blog/archive/2019/10)
- [January 2018 (2)](https://blog.halfabubbleout.com/blog/archive/2018/01)
- [December 2017 (1)](https://blog.halfabubbleout.com/blog/archive/2017/12)
- [August 2017 (2)](https://blog.halfabubbleout.com/blog/archive/2017/08)
- [May 2017 (1)](https://blog.halfabubbleout.com/blog/archive/2017/05)
- [December 2016 (1)](https://blog.halfabubbleout.com/blog/archive/2016/12)
- [October 2016 (2)](https://blog.halfabubbleout.com/blog/archive/2016/10)
- [July 2016 (1)](https://blog.halfabubbleout.com/blog/archive/2016/07)
- [April 2016 (2)](https://blog.halfabubbleout.com/blog/archive/2016/04)
- [March 2016 (3)](https://blog.halfabubbleout.com/blog/archive/2016/03)
- [February 2016 (7)](https://blog.halfabubbleout.com/blog/archive/2016/02)
- [January 2016 (10)](https://blog.halfabubbleout.com/blog/archive/2016/01)
- [December 2015 (12)](https://blog.halfabubbleout.com/blog/archive/2015/12)
- [November 2015 (12)](https://blog.halfabubbleout.com/blog/archive/2015/11)
- [October 2015 (12)](https://blog.halfabubbleout.com/blog/archive/2015/10)
- [September 2015 (15)](https://blog.halfabubbleout.com/blog/archive/2015/09)
- [August 2015 (20)](https://blog.halfabubbleout.com/blog/archive/2015/08)
- [July 2015 (23)](https://blog.halfabubbleout.com/blog/archive/2015/07)
- [June 2015 (19)](https://blog.halfabubbleout.com/blog/archive/2015/06)
- [May 2015 (17)](https://blog.halfabubbleout.com/blog/archive/2015/05)
- [April 2015 (20)](https://blog.halfabubbleout.com/blog/archive/2015/04)
- [March 2015 (15)](https://blog.halfabubbleout.com/blog/archive/2015/03)
- [February 2015 (16)](https://blog.halfabubbleout.com/blog/archive/2015/02)
- [January 2015 (23)](https://blog.halfabubbleout.com/blog/archive/2015/01)
- [December 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/12)
- [November 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/11)
- [October 2014 (21)](https://blog.halfabubbleout.com/blog/archive/2014/10)
- [September 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/09)
- [August 2014 (20)](https://blog.halfabubbleout.com/blog/archive/2014/08)
- [July 2014 (22)](https://blog.halfabubbleout.com/blog/archive/2014/07)
- [June 2014 (25)](https://blog.halfabubbleout.com/blog/archive/2014/06)
- [May 2014 (26)](https://blog.halfabubbleout.com/blog/archive/2014/05)
- [April 2014 (24)](https://blog.halfabubbleout.com/blog/archive/2014/04)
- [March 2014 (21)](https://blog.halfabubbleout.com/blog/archive/2014/03)
- [February 2014 (20)](https://blog.halfabubbleout.com/blog/archive/2014/02)
- [January 2014 (25)](https://blog.halfabubbleout.com/blog/archive/2014/01)
- [December 2013 (25)](https://blog.halfabubbleout.com/blog/archive/2013/12)
- [November 2013 (28)](https://blog.halfabubbleout.com/blog/archive/2013/11)
- [October 2013 (27)](https://blog.halfabubbleout.com/blog/archive/2013/10)
- [September 2013 (27)](https://blog.halfabubbleout.com/blog/archive/2013/09)
- [August 2013 (21)](https://blog.halfabubbleout.com/blog/archive/2013/08)
- [July 2013 (23)](https://blog.halfabubbleout.com/blog/archive/2013/07)
- [June 2013 (24)](https://blog.halfabubbleout.com/blog/archive/2013/06)
- [May 2013 (31)](https://blog.halfabubbleout.com/blog/archive/2013/05)
- [April 2013 (19)](https://blog.halfabubbleout.com/blog/archive/2013/04)
- [March 2013 (9)](https://blog.halfabubbleout.com/blog/archive/2013/03)
- [February 2013 (8)](https://blog.halfabubbleout.com/blog/archive/2013/02)
- [January 2013 (2)](https://blog.halfabubbleout.com/blog/archive/2013/01)
- [September 2012 (2)](https://blog.halfabubbleout.com/blog/archive/2012/09)
- [August 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/08)
- [July 2012 (2)](https://blog.halfabubbleout.com/blog/archive/2012/07)
- [May 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/05)
- [April 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/04)
- [February 2012 (1)](https://blog.halfabubbleout.com/blog/archive/2012/02)
- [October 2011 (1)](https://blog.halfabubbleout.com/blog/archive/2011/10)
- [August 2011 (1)](https://blog.halfabubbleout.com/blog/archive/2011/08)
- [July 2011 (3)](https://blog.halfabubbleout.com/blog/archive/2011/07)
- [March 2011 (2)](https://blog.halfabubbleout.com/blog/archive/2011/03)
- [December 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/12)
- [September 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/09)
- [May 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/05)
- [February 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/02)
- [January 2010 (1)](https://blog.halfabubbleout.com/blog/archive/2010/01)
- [August 2009 (1)](https://blog.halfabubbleout.com/blog/archive/2009/08)
- [April 2009 (1)](https://blog.halfabubbleout.com/blog/archive/2009/04)
- [March 2009 (2)](https://blog.halfabubbleout.com/blog/archive/2009/03)
- [February 2009 (1)](https://blog.halfabubbleout.com/blog/archive/2009/02)
- [January 2009 (6)](https://blog.halfabubbleout.com/blog/archive/2009/01)
- [November 2008 (1)](https://blog.halfabubbleout.com/blog/archive/2008/11)
- [August 2008 (3)](https://blog.halfabubbleout.com/blog/archive/2008/08)
- [July 2008 (2)](https://blog.halfabubbleout.com/blog/archive/2008/07)

[Older Blog Posts](https://blog.halfabubbleout.com/blog/the-best-landing-pages-dont-make-these-mistakes#)

<https://info.halfabubbleout.com/20-years>![HaBO Logo W Tag Knockout](https://blog.halfabubbleout.com/hubfs/HaBO%20Logo%202022/HaBO%20Logo%20W%20Tag%20Knockout.svg)

 

SEARCH THIS SITE

- There are no suggestions because the search field is empty.

[About](https://www.halfabubbleout.com/about-us)

<https://blog.halfabubbleout.com/blog/the-best-landing-pages-dont-make-these-mistakes#>[Our Book](https://www.fulfilledthebook.com)<https://blog.halfabubbleout.com/blog/the-best-landing-pages-dont-make-these-mistakes#>

[Marketing  
Services](https://www.halfabubbleout.com/our-services)

[Consulting](https://www.halfabubbleout.com/our-services)

[The Leadership Contrarian Newsletter](https://info.halfabubbleout.com/leadership-contrarian-newsletter)

[Blog](https://blog.halfabubbleout.com/blog)

[Podcast](https://www.habovillage.com/podcast/habovillage)

[Team](https://www.halfabubbleout.com/team)

[Careers](https://www.halfabubbleout.com/team)<https://www.halfabubbleout.com/team>

[![facebook](https://blog.halfabubbleout.com/hs-fs/hubfs/facebook.png?width=47&name=facebook.png)](https://blog.halfabubbleout.com/blog/the-best-landing-pages-dont-make-these-mistakes#) [![x.com](https://blog.halfabubbleout.com/hs-fs/hubfs/new%20social%20media%20icons/x-com.png?width=47&name=x-com.png)](https://blog.halfabubbleout.com/blog/the-best-landing-pages-dont-make-these-mistakes#) [![linked-in](https://blog.halfabubbleout.com/hs-fs/hubfs/linked-in.png?width=47&name=linked-in.png)](https://blog.halfabubbleout.com/blog/the-best-landing-pages-dont-make-these-mistakes#) [![instagram](https://blog.halfabubbleout.com/hs-fs/hubfs/new%20social%20media%20icons/instagram.png?width=47&name=instagram.png)](https://blog.halfabubbleout.com/blog/the-best-landing-pages-dont-make-these-mistakes#) [![youtube](https://blog.halfabubbleout.com/hs-fs/hubfs/youtube.png?width=47&name=youtube.png)](https://blog.halfabubbleout.com/blog/the-best-landing-pages-dont-make-these-mistakes#)

#### [Contact Us](https://www.halfabubbleout.com/contact) [Accessibility Information](https://www.halfabubbleout.com/accessibility-information)

Half a Bubble Out  
Marketing, Advertising and Consulting  
680 Rio Lindo Avenue, Suite 40  
Chico, CA 95926  
(530) 345-8295  
[info@halfabubbleout.com](mailto:info@halfabubbleout.com)

[Terms & Conditions](https://www.halfabubbleout.com/terms-and-conditions)  | [Privacy Policy](https://www.halfabubbleout.com/privacy-policy)  | [Earnings Disclaimer](https://www.halfabubbleout.com/earnings-disclaimer)

©Copyright 2026 Half a Bubble Out

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Raquel Royers",
    "url" : "https://blog.halfabubbleout.com/blog/author/raquel-royers"
  },
  "datePublished" : "2014-09-26T16:00:00.000Z",
  "headline" : "The Best Landing Pages Don't Make These Mistakes",
  "image" : [ "https://blog.halfabubbleout.com/hs-fs/file-1601370178-jpg/Blog-Images/509208929.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.halfabubbleout.com/blog/the-best-landing-pages-dont-make-these-mistakes",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.halfabubbleout.com/hubfs/HaBO%20Logo%20W%20Tag%20RGB.png"
    },
    "name" : "Half a Bubble Out"
  }
}
```