When you created your business, you most likely were trying to fulfill a certain set of needs. Whether it be providing financially for yourself, or trying to help others by providing a product or service. Your marketing efforts have a similar mindset. You are marketing your business to create a successful small business to provide financially for yourself and to ensure that you are taking the right steps necessary to make sure your potential customers are aware of your product or service.Read More
Are you feeling the struggle of your business as a weight on your shoulders? I am going to tell you a story about how one man’s genius can help you create a successful small business full of passion and provision.Read More
You’re the successful small business owner of a handyman company. You started out as a jack of all trades and master of none, but over the years you’ve been wise about hiring the right people for the right positions, and now you can focus on managing the business and building relationships.
You’ve grown your business from a small one-man service truck to a 50 employee small business that provides a number of services ranging from gutter cleaning to landscaping to painting. Over the years, your friendly customer service and positive relationships have made you one of the most trusted businesses in town. So trusted in fact, that business is booming. Or so it seems. Service request are rolling in faster than your employees can keep up with them.Read More
Alright, so you run your small business day in and day out. You want to have exciting goals and motivated employees. You want to see employees achieving key milestones and enthusiastic about success. Unfortunately, sometimes it seems like the goals of your business just aren’t tangible or exciting enough, and day to day accomplishments aren’t tied to the big picture. Here’s one thing you can start doing now that will help you be more efficient, and also can help to engage employees and keep them involved.Read More
If your business offers services that require you to give out bids or estimates to customers, there is one thing you can do to dramatically improve your marketing. By setting up a system where you are measuring not just how many requests you get, but measure how many quotes you gave and the dollar amount of those quotes, you will improve your marketing as a small business.Read More
The Proof is in the Charts!
As you are considering your marketing budget and looking for new sources for lead generation, have you checked out Inbound Marketing?Read More
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Do you want your business to be the very best it can be? Even more so, do you want your business to beat out the competition and be a successful, profitable small business that is looked at as the standard in your industry? If you are nodding your head with fervor to all of these questions, then you NEED to be let in on the secret that all successful small business owners already know.Read More
When you use the right philosophy, strategy, and tools in small business marketing, you will experience more benefits and a return on investment. Instead of wasting your time hoping and praying that your current marketing efforts are paying off, evaluate what inbound marketing has to offer. It’s a strategy you can start using today to get better results than traditional marketing techniques.Read More
What do you think when you hear or read the term ROI? Not too excited by the term, right? You know it’s important but we can agree it sounds pretty boring and dull. However, ROI may be more important than you think. Guess what? ROI ends up impacting people, the community, your employees and your company culture.Read More
We know that marketing your business can seem overwhelming and daunting. With the lingo that is thrown around in business, it can be hard for you to keep up. One of the most common terms in business is ROI. But how does ROI help you build a successful small business full of passion and provision? And more importantly, where do you start with ROI today? Let’s start with the basics.Read More
If you’re going to be wise and profitable in your business, you have to look at the return on investment (ROI) you are getting from the money you’re spending on marketing. ROI is important for any business because you want to successfully get more customers and have tangible proof of where your success is coming from, but there has to be a systematic approach to track and measure your ROI. Inbound marketing allows you to accomplish this.Read More
Why do you invest your dollars in marketing your company? If you’re like most small business owners it’s because you want to get more customers. But are your marketing efforts paying off? If you want to be more efficient, profitable and successful with your marketing dollars then it’s critical you understand what you need to measure and how to measure it.Read More
We know owning a business is tough and has a lot of aspects to it in order to be successful. However, one vital thing that you can start working on today, is learning how to measure your success through analytics. Many business owners have an idea of what they want to measure, but aren’t always sure exactly what to measure in their marketing efforts.Read More
Are you looking for solid numbers and facts to help you make your decision on implementing inbound marketing into your strategy? Making business decisions can be difficult and we want you to have the most information possible to make an informed decision. If getting more qualified leads is something that interests you, then keep on reading and we’ll show you why inbound marketing might be the best decision you can make for your company.
Are you looking to improve your marketing strategy? Analytics is the process of measuring and strategizing to improve your marketing strategy. Marketing can be an abstract term which can make measuring your results difficult. But to have a successful small business, using analytics to measure the different parts of the buyer’s journey is a must for your plan to work!Read More