Get New Lead Generation Sources with Inbound Marketing

March 20, 2015 / by Vicky Zancanella

The Proof is in the Charts!

As you are considering your marketing budget and looking for new sources for lead generation, have you checked out Inbound Marketing?

Well take a look and see for yourself! Thousands of businesses are using inbound methods to increase the number of leads and leverage their marketing budget to get a better ROI than in the past.

Where are all these leads coming from? What channels are businesses using to be affective and strategic?

Well, depending on your marketing strategy, the channels used vary.

The State of Inbound 2014 report shows that the sources of leads are different for inbound marketers vs. traditional or “outbound” marketers:

Important Lead Sources HubSpot

Source:  HubSpot, State of Inbound 2014


As you can see, inbound marketers are capitalizing on lead sources such as social media, blogs, and email marketing whereas outbound marketers are leaning heavily on traditional practices.


It is also interesting to note that sales professionals are also leaning heavily on the same lead sources that inbound marketers are utilizing: social media platforms, blogs, email marketing and SEO. This goes hand in hand with the inbound philosophy that sales and marketing can and do work well together (check out our blog article on “Smarketing”).

 Important Lead Sources for Sales HubSpotSource:  HubSpot, State of Inbound 2014



Marketers who have put a priority on blogging are 13x more likely to enjoy a positive ROI so it comes to no surprise that blogging is at the top of the list of generating leads online through inbound tactics.

But my industry is different and inbound marketing probably won’t work well for us.

Check out the primary lead sources sorted by company type:

Primary lead source by company type HubSpotSource:  HubSpot, State of Inbound 2014


B2B and B2C companies have found that by using inbound strategies, it brings more leads than traditional outbound practices, paid media sources, as well as self-sourced leads. And for Non-profits, inbound has been a huge advantage!

But a company of my size can’t possibly add inbound marketing into the budget.

Budget does have an effect on your marketing strategy. The chart below shows the most popular budget range for companies of various sizes. Whether your budget is below or above the norm, this data may be useful to start a discussion with your team.

 Marketing Budget by Company Size HubSpotSource:  HubSpot, State of Inbound 2014


Whatever the size of your company, inbound marketing practices consistently bring in leads that are less expensive than outbound (traditional) leads REGARDLESS of company size!

So whatever your size, your budget will love inbound!

 Average cost per lead by company size HubSpot

Source:  HubSpot, State of Inbound 2014


Ready to generate new leads for your business and increase your profits? Download our eBook and find out how Half a Bubble Out can help increase your business’s ROI and bring you profits with an inbound marketing strategy that’s right for your business!

 Supercharge your business with more profits

Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through Inbound Marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York. 

Topics: Lead Generation, Inbound Marketing

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