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Looking for a Boost in Your Small Business Marketing Strategy?

October 31, 2014 / by Vicky Zancanella

posted in Internet marketing, Lead Generation, small business

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Increase your market share with a focused online strategy!

Owning a small business is no piece of cake, or pie for that matter. Pursuing the American dream and building a successful small business does take hard work. By using a focused small business marketing strategy, you can bring results that increase your market share and create, what we call, a passion and provision company.

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Small Business Marketing Ideas: Give Your Company an Educational Edge

October 30, 2014 / by Paige Gilbert

posted in Lead Generation, small business, Marketing

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You know that it’s important to educate your current and potential customers about what your business has to offer in order to increase your market share, but how do you do this online? Small business marketing is about creating passion and provision in your company and staying a step ahead of your competition by providing direct avenues to educational information people actually want.

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How to Compete with Big Companies with Your Small Business Marketing

October 29, 2014 / by Jessica Miley

posted in Inbound Marketing, small business, Marketing

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Are you wanting to increase your market share within your industry while trying to compete with the larger companies that clearly have larger budgets? With all the masses of information that all companies are competing with, it is important to keep that edge with your small business marketing while creating Passion and Provision. Here are three steps that inbound marketing focuses on to increase your return on investment and your market share.

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How Can Inbound Marketing Help You Reach More Leads Online?

October 28, 2014 / by Raquel Royers

posted in Inbound Marketing

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Having a small business is serious work. You’re always trying to figure out how to stay ahead of the competition, bring in new customers and reach more potential leads online. You’ve tried a few different strategies but they never seem to really work, or at least you can’t gauge their success. Want to finally use a strategy that does work? One that will put you ahead of your competition and reach more leads than ever? Inbound marketing is your answer.
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What Is Google’s Panda Update & Why Should My Business Care?

October 25, 2014 / by Raquel Royers

posted in News

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You’ve probably seen the headlines, or been hearing people talk about Google releasing its new Panda update. What the heck? Panda? You’ve pretty much brushed it off and decided it wasn’t applicable to your business. This is a mistake. Google updates like this are crucial to know about if you own a business. These updates can make a difference in your website, local rankings in search and your reputation with Google. 

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9 Keys to Retaining Delighted Customers with Inbound Marketing

October 24, 2014 / by Vicky Zancanella

posted in Inbound Marketing, Lead Nurturing

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How much time, energy and resources does it take for your small business to gain one new customer? Since it takes 6 to 7 times more resources to gain a new customer than to retain an existing customer, it makes sense to invest a portion of your resources towards delighting current customers so they become repeat customers and your brand promoters.

Happy Customers = Better ROI

But what exactly does a small business do to continue to market to current customers?

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6 Steps to Close Leads to Customers & Create a Successful Small Business

October 23, 2014 / by Jessica Miley

posted in Inbound Marketing, Lead Conversion

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We get it, the sales jargon can get a little confusing when you are learning ways to create a successful small business that is full of passion and provision. By using inbound marketing services in Norther California, you are able to increase the number of leads closed to customers which will increase your return on investment. Doesn’t that sound nice? But let’s go over the basics to get you there.

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A Proven Inbound Marketing Strategy That Converts Visitors to Leads

October 22, 2014 / by Raquel Royers

posted in Lead Generation, Inbound Marketing, Lead Conversion

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Are you looking for a way to convert more website visitors into leads? Did you know that there is a marketing strategy that can do just that and help to grow your small business? This strategy is called inbound marketing. Here are five ways that inbound marketing can help to grow your small business, bring you new leads and build a more successful passion and provision company. 

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5 Ways Inbound Marketing Attracts People Online to Your Small Business

October 20, 2014 / by Paige Gilbert

posted in Lead Generation, Inbound Marketing

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How is your small business in Northern California attracting customers? Maybe you’re still leveraging old traditional marketing like television, radio, billboards and direct mail. While these certainly still have their place, an inbound marketing strategy can lead you down the path of becoming a successful small business in Northern California and help you create a Passion and Provision company. It’s proving to be the most effective way to come full circle and turn the perfect type of strangers into customers and promoters of your small business. These strangers don’t know you yet, but they are looking for exactly what you have to offer.

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Link Building Advice From the Experts To Help Grow Your Business

October 18, 2014 / by Raquel Royers

posted in Link Building, Grow Your Business

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Have people told you that you need to start backlinking your website to other websites in order to be seen or get visitors? Maybe they’ve told you that you need to comment on other blogs and drop a link in order to link build. Or maybe you’ve heard that it’s best to just hire an SEO firm that will go drop your links around for you in order to create a successful business online. 

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Keep Your Successful Small Business Afloat With Time Management

October 17, 2014 / by Jessica Miley

posted in small business, Culture

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When you are looking at the ship that you call your business, what exactly do you see? Are you the captain running around on-deck shouting orders and reacting to the weather? Or are you in the captain’s seat gazing out over the horizon of possibilities with time to dream? If you want to have a successful small business full of Passion and Provision then it is time for you to take back your to-do list with these 5 steps to improve your time management skills! 

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Time Management Skills Slacking? Here’s the Pick-Me-Up You Need

October 16, 2014 / by Raquel Royers

posted in small business, Business Development, Passion & Provision

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Are your time management skills slacking lately? For you, this is a big deal and you realize that if you don’t have good time management skills, your business is also slacking and your time isn’t being spent in the most effective way possible. That’s not OK with you and we understand. After all, time is money. Keep reading for some tips on how to bring your time management skills up to speed in order to run a more successful small business full of passion and provision

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Why Focusing on You Leads to a Successful Small Business for Others

October 15, 2014 / by Paige Gilbert

posted in small business, Passion & Provision

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When thinking about time management the theme song to “RENT” comes to mind: Five hundred twenty five thousand six hundred minutes, how do you measure a year? In daylights? In sunsets? In midnights? In cups of coffee? In inches? In miles? In laughter? In strife? How do you measure a year in the life?

How do you measure a year in the life of your small business? Maybe you’re just trying to keep up with the day to day tasks and feel like it’s a vicious cycle. You live a busy life.

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3 Tips to NOT Let Time Management be the Death of Your Small Business

October 14, 2014 / by Vicky Zancanella

posted in small business, Leadership

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Whether you are a small business owner, managing a department, or working on a project with your team, time management is an important part of running a successful small business full of passion and provision. Keeping the plates spinning and knowing who’s on first and what’s on second is essential in keeping up with the demands of your role as well as your needs as a human being- like sleep and rest and free blocks of time to use your creativity to solve problems, envision the future, and build something bigger and better.

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Craft, Tell, Live—Words to Live By as a Successful Small Business

October 10, 2014 / by Raquel Royers

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Do you envision running a successful small business where your employees, customers and YOU are happy? Sounds like a dream, right? We know you’ve thought about it and I’m here to tell you that it can be done. Keep reading to see how you and your business can start its journey to happiness and success.

There are three steps in the strategy to having a successful Passion & Provision company that has happy employees, happy customers and a good reputation.

  • Craft
  • Tell
  • Live

Let me explain.

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3 Essential Messaging Steps for Successful Small Business

October 9, 2014 / by Vicky Zancanella

posted in small business, Business Development

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Messaging. Conveying. Transmitting. Sharing. Informing. Communicating.

Messaging is a critical part of running a successful small business, but how exactly should you do it? Well, this is not a simple process if you are seeking a unique meaningful message, but it can be broken down into 3 essential steps.

Craft it. Tell it. Live it. 

Let's dive deeper into all three steps:

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Do You Have The Best Successful Small Business?

October 8, 2014 / by Jessica Miley

posted in small business, Business Development

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Being a business owner can be a stressful position. With all of the competition, innovation and changes in customer behavior, it can be hard to keep up with while creating a business full of passion and provision. But there is a way to streamline your business to help cultivate culture, improve your business and be the best in your market. What system can you put in place to create the best successful small business?

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3 Steps to a Successful Small Business You Can Start Today!

October 7, 2014 / by Paige Gilbert

posted in small business, Business Development

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Do you want a successful small business that allows you to provide for yourself, your staff, and reach your financial goals? There is a quick, easy 3 step process for you to get started. Feel like you’re being pulled in a million different directions? You can start today and do it one step at a time. How? By learning how to craft, tell and live your company’s message.

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Social Media Stats Every Successful Small Business Should Know

October 6, 2014 / by Raquel Royers

posted in Social Media

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As a business owner or marketing coordinator for your business you know by now that it’s crucial to have a social media presence for your business or brand. Almost everyone and their mother (literally, grandma too) are on Facebook, Twitter, Pinterest, etc. As a business you should be taking advantage of this!

But what the heck are all of those people doing on these social networks anyway? Aren’t they just for chatting between friends and sharing silly meme’s?

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Ditch the Cold Calls to Supercharge Your Successful Small Business

October 2, 2014 / by Jessica Miley

posted in Inbound Marketing, Business Development, Grow Your Business

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Just picture it, you are sitting down at your dining room table with your family and enjoying a delicious dinner that you have been waiting for all day. The phone rings, and you reluctantly pick it up even though you don’t recognize the number. Somebody is trying to sell to you a way to eliminate your debt stress free and will even throw in a vacuum to make the deal sweeter. Does cold calling really help you build a successful small business?

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What is Customer Lifetime Value? Does it Matter for a Successful Small Business?

October 1, 2014 / by Raquel Royers

posted in small business

0 Comments

Marketing your business can be confusing, especially with all of the jargony lingo that gets tossed around in conversations. Customer lifetime value. Have you heard that one? Does it ring a bell? 

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