Just picture it, you are sitting down at your dining room table with your family and enjoying a delicious dinner that you have been waiting for all day. The phone rings, and you reluctantly pick it up even though you don’t recognize the number. Somebody is trying to sell to you a way to eliminate your debt stress free and will even throw in a vacuum to make the deal sweeter. Does cold calling really help you build a successful small business?
Why We Don’t Ever Cold Call
We don’t believe in cold calling to help our business or even the business of our clients. Cold calling is interruptive, non-personal and just down-right annoying. Do you really want your first contact with a potential customer to be an unwanted cold call? Or you would rather take a different approach?
Inbound marketing is a new style of storytelling that is taking the marketing world by storm. Inbound marketing attracts, converts, closes and delights people who will not only like your company, but love your company. But we know that it can be difficult to leave behind the outbound marketing techniques altogether. How can you keep up with your competition when you aren’t paying employees to make cold calls, creating sales flyers and other intrusive marketing?
Creating content that actually helps other people is going to be the key to a successful small business. What is really great, is that this content is never pushed onto people and is only sought after. Knowing and understanding how your product or service can help other people will be what gives your business that competitive edge. Inbound marketing connects your content, social media, SEO, website and more to help drive more people to want to learn more about your company.
HubSpot is a software that helps you create and manage every piece of your inbound marketing. HubSpot just released its CRM that will only make the sales process for your company more seamless and integrates with your marketing. This software is user friendly, has great customer service and is a comprehensive tool that we use on a daily basis at Half a Bubble Out.
While you are soaking all of this in, check out this HubSpot video with the cofounder of HubSpot Brian Halligan.
Half a Bubble Out values marketing that helps people solve their problems. Inbound marketing is welcoming and allows your future customer to find you on their own time which will make them love your company more. Want to learn more about the services we can provide you to help you become a successful small business owner? Then download the free offer below!
