When you consider how to add keywords to a website, you have to ask the question, who are the keywords for? Adding keywords to a website is all about optimization. That’s a big word that’s used all over the internet marketing world and almost always is preceded by the words “Search Engine” so that when we hear about optimization, we regularly think about Search Engine Optimization, or SEO. But what is optimization and is there more to it than just optimizing for Google, Bing and Yahoo?  When we consider how to add keywords to a website, I think we have to pull back a little to see a larger picture.

When you hear the words “press release” what do you think of? Many of us probably still think of the old school kind of press releases that involved writing up an announcement for your company, sending it out via newswire, and calling up your journalist friends to give them the pitch aka beg them to give you prime newspaper real estate. It doesn’t work that way anymore; at least not in the realm of internet marketing. The online press release in today’s world is just the tip of the iceberg for getting your business noticed online. The key is knowing how to write a press release for an event and what qualifies as an event in the online world.

Sitting at my local Starbucks and staring at this blank sheet of paper, I realized something. People are so used to hearing what they should and shouldn’t do for marketing and especially internet marketing. They are probably tired of hearing you need to blog, it will do x, y, and z for your business. Blah, Blah, Blah… I don’t want to keep repeating what everyone else is saying, and I want to give you something you can use, or at least relate to.

If you are working hard to grow your business using internet marketing, your website conversion, and link building traffic from Google, then listen up.  For a long time people have been looking for quick fixes to get a better ranking in Google through paid link building. People have also been trying to avoid doing the hard work to make interesting content.  Now Google has come up with one more way to enforce their main intent. 

We’re all looking for those top 10 best ways to increase website conversions and rightfully so. Today I’m going to share with you 5 visual design elements of a website that can really help increase website conversion.

Although landing pages are a great internet marketing tool for converting website visitors into leads and eventually customers, they don’t play the game solo. They are part of a team and it is the team that makes the best landing pages THE.BEST.

There are many factors that can help your business be found online. One of these important factors is website keywording. When businesses add keywords to a website they are telling Google and other search engines exactly what words and or phrases they want to be found for on Google. Adding keywords to a website is a skill. As a business owner you should be involved in the keywording process, and make sure your SEO agency or webmaster is adding keywords to your site without turning away customers and making your business look like a chump.

What do Sharknados, the Royal Baby, Six Flags, Kanye West and National Ice Cream Day all have in common right now? They are all trending in the news, which means you only have a small window of time to do your newsjacking. Your mission if you choose to accept it is to learn what newsjacking is in the five minutes or less it takes you to read today’s internet marketing tips and then become a newsjacker yourself.

If you are a smaller company doing your first bit of research regarding lead generation techniques to improve your marketing results and increase sales then you’re in the right place.  Let me give you a few basic things to think about as you continue your research.  First, it’s important to know what we mean by lead generation techniques.

Today we’re going to answer the question, why is social media important during certain times of the day? We’ll go over the best and worst times to post on Facebook and Twitter. It is crucial that you post during the right times as it could increase your click through rate drastically.

This is a guest post by: Craig Robinson, an online writer for Qwaya – a facebook ad management tool. Besides writing about social media topics, Craig covers other trends within social media for Qwaya and he has studied social context and media-communication science.

Have you ever been to a website and once you moved from one place to another, you forgot where you were in the first place?  We’ve all done it, right? Clicked on a link that led you from one place to another in search of the information you were looking for, but when you get there you are confused. What you thought you would find was not there, and what was there appeared, from your perspective, to be basically unrelated to what you were hoping for.

We’ve been talking a lot about what to write about, where to find inspiration for your topic, how to blog effectively, and why blog in the first place. While these things are all helpful and very important, what your blog actually looks like has an impact on your audience too. Today’s internet marketing tips are about how to properly format your blog so it acts as eye candy for your potential customers.

Do you ever wonder if email marketing is still effective or is it dead?  The short answer is a resounding NO, it's not dead.  Not by a long shot. In today's, “Ask your email marketing consultant” I’m going to give you some food for thought, with hope that you will not only see the value of email but actually decide to use it more.

Wouldn’t it be nice to watch what every customer does on your website and be able to make changes whenever you would like if they aren’t doing what you want them to? In this blog, we’re going to introduce you to an amazing software called Crazy Egg that will help you increase website conversion.

Landing pages are a fundamental and undeniable part of a successful internet marketing strategy. Think of your landing pages this way, they are the hub, the center, bullseye of your marketing and lead generation efforts. Every offer, PPC ad, and other marketing efforts you use should be directed back to a landing page that is clear, to the point, and can convert visitors into customers. Not sure if you need landing pages for your business? Think again!

So I posted over the weekend all proud of myself that I passed my #Inbound Marketing Certification with HubSpot. I was super excited and now, because I passed with flying colors and I’m worn out from all my studying about internet marketing, content development, blogging, using social media for business, how to create great landing pages, email marketing and market segmentation (just to name a few things) I am going to unabashedly steal (all credit given) some of the data that my HubSpot Professor Rachel Goodman provided in the Social Media piece of things.

What do you write about when you don’t know what to write about? Today’s internet marketing tips will help you answer this question. In fact, it’s helping me write my blog today. Yep, I’m asking the same question, what should I write about?

Today’s blog isn’t about social media or search engine optimization or any form of Internet marketing. Today’s blog is just to remind you to stop and smell the roses every once in a while and give thanks for the people in your lives, and the blessings you have.  There will always be more work and there will always be too little time to get it done. Marketing seems to be one of those beasts that always wants to be fed and is never full.

We all know it to be true. Not everyone has the same morals, values and skill sets, so when it comes to hiring out SEO services for small business you need to make sure you’re aware of what could go wrong. So, we’re here to list a few things you should keep an eye out for when hiring SEO services for small business.

Before you do any type of marketing or advertising, you need to know who your potential customers are and no, the answer isn’t someone with a pulse and a pocketbook. Ok, well maybe that’s a good place to start, but to really draw in your ideal customer, you need to speak right to them, speak their language and speak to their needs.

Do you ever wonder if all of this hoopla about blogging is worthwhile? Have you been thinking about blogging, but in reality you just can’t quite answer the “Why Blog” question with enough conviction to move you from theory to action? Well, I just want to take a few short moments to encourage you the best way I know how…with our story.

I’ve just recently jumped on the #hashtag bandwagon. I didn’t use them much in the past because to be honest, they were mainly used on Twitter and Twitter just isn’t my personal social medium of choice. Plus, #hashtags were just really #annoying because I didn’t really understand their true purpose. I have been an avid Facebook user since it hit the mainstream though. So, now that there are #facebookhashtags I’m more inclined to use them. Today’s internet marketing tips help explain the #hashtag and its uses.