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Proven ‘Selling Words’ That Will Help Grow Your Small Business

December 30, 2014 / by Raquel Royers

posted in small business, Sales

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Selling a product or a service to someone can often be a tough feat as a small business. People have so many options when it comes to purchasing something in our marketplace anymore. What if I told you that certain words you use in your content and sales pitch can help you sell more products and/or services?

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Expert Opinions: Why is Social Media Marketing Important in 2015?

December 29, 2014 / by Raquel Royers

posted in Social Media

3 Comments

With 2014 coming to an end, it’s time to evaluate how different marketing strategies worked throughout the year and how we should change them in 2015 to work better, as well as what predictions we have for the future of marketing, specifically social media. It should be no surprise for you to hear that social media marketing isn’t going anywhere anytime soon. So, why is social media important in 2015?

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What Do Inbound Marketing and Christmas Light Displays Have in Common?

December 27, 2014 / by Vicky Zancanella

posted in Inbound Marketing

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As we drive around this Christmas season, we enjoy the sights and sounds of the season. One family favorite is the Christmas light displays. Many towns even have a map of the "Tour of Lights" with the most popular addresses, with a route so you don’t miss any.

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3 Words to Guide Your Small Business and YOU in 2015

December 26, 2014 / by Paige Gilbert

posted in Our Thought Bubbles, small business, Business Development

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The end of the year brings with it top 10 lists, reflections and resolutions. After the busyness of the holiday season, which is also my favorite time of year, I enjoy taking a step back, a deep breath, and thinking about what I learned in the previous year and what my goals are for the next. Notice how I said goals, not resolutions. I’ve come to believe that resolutions are so often broken they have negative connotation and aren’t worthy making, but setting personal goals or goal within your small business, are something you can keep attaining, even when you fall behind.

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A Look Back at 2014 Celebrations in Our Small Business

December 25, 2014 / by Kathryn Redman

posted in Our Thought Bubbles, small business

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I just finished watching “It’s a Wonderful Life” with that handsome Jimmy Stewart and the lovely Donna Reed. Best Christmas movie ever! I know, “Elf” fans might take exception, but we are talking 1947 so some respect is definitely due this old classic. It is Christmas tradition for my family because I love the reminders about recognizing and celebrating in life the things that really matter.

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Christmas Letters and Pollyanna Reflections

December 24, 2014 / by Kathryn Redman

posted in Our Thought Bubbles, Passion & Provision

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I have a confession to make. I struggle with an over developed need to be honest and transparent. While that can be a good thing, it makes writing a reflection letter summing up any year rather difficult. I read these incredible Christmas letters that come in the mail from friends and family across the country and around the world, and invariably I am struck by the consistent highlighting of only the good stuff. Little Joey learned to walk, we took an amazing trip, Suzie won the spelling bee, John won an award. Sound familiar? Worth celebrating to be sure, but is that all? Really?

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7 Ways to Show Your Employees That You Care With Passion and Provision

December 23, 2014 / by Jessica Miley

posted in employee happiness, Culture, Passion & Provision

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With Christmas being days away you still have time to show how much you care about your employees. Why should you do this? Having a company that is full of passion and provision is crucial to gain your maximum success. By doing these random acts of kindness, you are showing your employees the passion that you have for your business which translates to taking care of your employees.

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Can My Small Business Take a Break From Social Media Over the Holidays?

December 22, 2014 / by Raquel Royers

posted in small business, Social Media

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Can my small business take a break from social media during the holidays? This is a question that is all too familiar. Here’s a simple answer for you: No. While it is a festive time of year where you are supposed to be spending time with family and friends sipping hot cider in front of the fire and wrapping gifts, the world of business must go on.

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Surprising Customer Service Facts That Will Help Your Small Business

December 19, 2014 / by Raquel Royers

posted in small business, Customer Retention

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When it comes to having a successful business where customers are happy, having good customer service is vital. Delighting customers is nothing new to the business world and will never go away. No business is perfect and can always be working on improving its customer service

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Understanding Your Customer is Crucial to Your Business Growth Strategy

December 18, 2014 / by Vicky Zancanella

posted in Traditional Marketing, Marketing, Grow Your Business

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When planning out your business growth strategy for 2015, what do you need to focus on? There are so many factors to running a small business filled with passion and provision, it’s easy to get caught up in things that are not maximizing your business’s resources.

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Want to Grow Your Business? Start By Getting to Know Your Customers

December 17, 2014 / by Raquel Royers

posted in small business, Business Development, Grow Your Business

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Do you want to get to know your customers better? More so, do you want to understand your customers better so that you can grow your business as a result? Understanding who your customers are, what they like and why they would want to buy/use your product or service will help you to be more successful and be a more likeable, people oriented business, full of passion and provision.

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3 Ways to Understand Your Customer and Grow Your Business

December 16, 2014 / by Jessica Miley

posted in Business Development, Grow Your Business

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In the wonderful world of small business marketing, advertising, and consulting it is common for you to hear the importance of understanding your customer. But why is it important to grow your passion and provision company? In order to understand and know your customer, let’s take a look at what information you would need and how to use it to increase your ROI and be competitive in your market now.

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5 Elements Needed to Understand Your Customers & Grow Your Business

December 15, 2014 / by Paige Gilbert

posted in Business Development, Grow Your Business

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The importance of knowing your customers is not a new concept. For years, small businesses have been trying to understand their market and customer base to help them segment the population and give them a better chance at reaching their target customers. This in turn helps them have a passion and provision company. The tools used to grow your business by understanding your customers have evolved over the years. The “old school” tactics are still important, but the elements needed to truly understand your customers have become more sophisticated. What are the elements needed to better reach your customer base?

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Facebook News: 2 Updates Your Small Business Needs to Know About

December 12, 2014 / by Raquel Royers

posted in Social Media, News

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Things are constantly changing in the marketing world, especially with internet marketing. Even more specifically, social media marketing. A platform that is famous for continually issuing updates and messing around with its algorithm is good ole’ Facebook.

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The Promotional Trick to Guarantee a Successful Small Business Event

December 11, 2014 / by Paige Gilbert

posted in small business, Traditional Marketing, Promotion

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If you want to have a successful small business event, but only have a small budget to work with, then you have to promote it correctly to get people interested and through the doors. Your end goal is to not let them get distracted by your competitors and everything else going on around them. Good promoting leads to more ticket sales, which helps your business be successful, and continue to be able to provide a place of both passion and provision.

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How Do You Promote a Successful Small Business Event to Reach People?

December 10, 2014 / by Vicky Zancanella

posted in small business, Traditional Marketing, Promotion

0 Comments

It’s Saturday afternoon, you have just finished your shopping for the week, put the bags away and sat down with a nice cup of tea. Next thing you know, your friend calls you and says she just heard on the radio that there’s an awesome event happening tonight only a 20 minute drive from your house. Wanna go? You think, sure, I am not doing anything tonight, why not!

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Successful Small Business Tips: The BEST Way to Promote Events/Sales

December 9, 2014 / by Raquel Royers

posted in small business, Traditional Marketing, Promotion

0 Comments

When your business is having a sale or event that you want people to know about, an important part of your marketing strategy is promotion. In order to have a successful small business and successful sale or event it’s critical to know the best way to go about promoting something. To have the best outcome follow these steps! We guarantee your next promotion will have the best turnout it’s had if you follow our advice.

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Systematize Your Promotion For a Successful Small Business

December 8, 2014 / by Jessica Miley

posted in Marketing, Promotion

0 Comments

Do you have a system in place for your next product or event promotion? Believe it or not there should be a method to the madness that is promotion. When you are relying on events or product launches to be successful, how do you ensure that you increase revenue for your successful small business? There is a great system to implement to get you one step closer to a passion and provision company.

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Keep Customers Coming Back to Your Successful Small Business

December 4, 2014 / by Jessica Miley

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You know that feeling of gratification you get when you get a new customer? Imagine how good it will feel when they return and are delighted with your business! But how to you keep customers coming back? Thankfully you already understand the need to actually help your customers solve a problem and that is how you got them as a customer in the first place. Let’s take the time to review some tips that will continuously help your customers so that they return to your successful small business full of passion and provision.

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Build Trust, Establish Relationships & Close Leads With Inbound Marketing

December 3, 2014 / by Raquel Royers

posted in Inbound Marketing, small business, Lead Nurturing

0 Comments

Naturally, every single business owner would like to see more leads close and turn into customers. However, the reality is that it’s a tough feat nowadays with all of the options that consumers have. The way to close more leads and become a more successful small business full of passion and provision is to build trust and establish relationships by using an inbound marketing strategy.

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Feel Good Using Inbound Marketing: A Guilt Free Strategy That Converts

December 2, 2014 / by Paige Gilbert

posted in Inbound Marketing, Lead Conversion

0 Comments

How many times have you been invited to one of those home parties? You know the kind: kitchenware, make-up, jewelry, clothing, essential oils, purses, candles, and even weight loss coffee these days! How many times have you dreaded going, but felt bad saying no because you promised your friend you’d be there? You enjoy going to socialize, have a drink and some appetizers, with no intention whatsoever to purchase, but you end up making a guilt purchase anyway. You leave with buyer's remorse wondering, “Are they really a model for a successful small business?” Well, they probably provide passion and provision for some people, but they are a good example of how NOT to make people feel when they are a potential customer for any business. Let’s think of it in marketing terms.

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Attracting Real People to Your Website is Easy With Inbound Marketing!

December 1, 2014 / by Vicky Zancanella

posted in Lead Generation, Inbound Marketing

1 Comment

One of the questions asked when marketing a small business is whether your business is B2B or if it is B2C (business to business or business to consumer). While this is a factor that affects a good marketing strategy, the real answer should be B2H: Business to Human.

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