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Keep Customers Coming Back to Your Successful Small Business

December 4, 2014 / by Jessica Miley

successful_small_business_customer_delightYou know that feeling of gratification you get when you get a new customer? Imagine how good it will feel when they return and are delighted with your business! But how to you keep customers coming back? Thankfully you already understand the need to actually help your customers solve a problem and that is how you got them as a customer in the first place. Let’s take the time to review some tips that will continuously help your customers so that they return to your successful small business full of passion and provision.

Inbound Marketing

The tips below are all part of inbound marketing. This is a strategy that focuses on creating content and websites that focus on helping your potential customers. Once they become customers, you keep them coming back. In this blog, we are focusing on delighting your customers by connecting with your business but on a different level. This will help you keep customers coming back to your successful small business.

Inbound_Methodology

Social Media

Using different social media platforms gives you the opportunity to connect with your customers and show them how much you appreciate their business. You can use social media to promote new products that you think your customers would like. The key to using this tool is to write like you are a human so that you can be personal while being approachable. Ask questions, share other content that is relevant or other things that can help you connect.

Emails

Sending personal emails showing that you want to keep your customers engaged and that you want to continue to help solve their problems is a great way to delight. Don’t be spammy; nobody likes those emails. I mean nobody. Emails can be a great way to nurture relationships. Send a coupon to your most valued customers, ask for their feedback about a product, you will be surprised how much your customers will feel appreciated.

Smart Content

Using smart content that is created for and caters to your customers is a new tool that you might not know is available to you. There is software available that can create content within modules that is customizable for each customers’ characteristics. So somebody who is a visitor to your business will see different content than a customer. Using smart content will show customers that your business pays attention to their needs while understanding that they are in the different part of the buyer’s journey.

By implementing these 3 things into your marketing strategy, you will be on the right track to delighting your customers. When your customers feel appreciated, understood and helped they will want to keep coming back to your business. Your customers will be happy. And that is something that we all want - happy customers!

Do you feel like you don’t have enough time to give your customers the attention that they deserve to ensure that they keep coming back to your successful small business? Well then contact us at Half a Bubble Out. We are a marketing, advertising and consulting agency that is full of passion and provision and can help you with every stage of the inbound marketing methodology.

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