Social media can sometimes be a popularity contest. Everyone is screaming for attention and there is strength in numbers. The influence of a social media profile can be measured by its number of followers. A huge number of followers implies credibility and certain social media “Influencers” even make money from their popularity via product endorsements. There has been a race to build followers and some people have found a shortcut, but at what cost?

Facebook has over 2 billion users worldwide. It’s where you go to catch up on the latest news from your friends and family, but it has also been an integral place for businesses and advertisers to show relevant content to you. On January 11, 2018, Facebook announced that they plan to change their algorithm to focus more on friends and family interactions. Their goal is to increase the quality of your time spent on facebook, and reduce the quantity.