Half a Bubble Out

Ben Olberg

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The Real Cost of Buying Followers on Social Media

January 30, 2018 / by Ben Olberg

posted in Content Marketing, Social Media, Digital Marketing


Social media can sometimes be a popularity contest. Everyone is screaming for attention and there is strength in numbers. The influence of a social media profile can be measured by its number of followers. A huge number of followers implies credibility and certain social media “Influencers” even make money from their popularity via product endorsements. There has been a race to build followers and some people have found a shortcut, but at what cost?

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