First impressions matter. Your website is one of your most important business assets. It should clearly communicate the problem you solve and what you offer while still making Google happy. Choosing the right company to design or redesign your website is a crucial step in establishing a strong online presence. There are important factors to consider when selecting a company to help create an effective website that reflects your values and engages your target audience. You also want to pay attention to the claims the company makes about their process and abilities, as well as review any past websites they’ve designed.

Popularity? Sure it’s nice to be noticed and all, but is that really the point? To be able to brag and say, yah…I had 1,000,000 visitors to my website last year…

That may be impressive, but why is website traffic important to your business?

Website traffic (or the number of visitors to your website) is important because the number of visitors equals the number of opportunities you have to add new customers. 

Social media is big, and here to stay. If your business isn’t doing social media marketing, you may want to consider the following statistics. In a pew research study published in January of this year, it was found that 58% of all adults in the U.S. use Facebook. In other words, over half of all Americans are using the site. If you look only at internet users, it’s a whopping 71% that use Facebook. Of course other social media sites such as Twitter and Pinterest don’t have quite that amount of traffic, but are still significant.

If you're a business owner or marketing manager, you may want to consider hiring a social media consultant to help you reach your target audience.

Here are a few benefits you will get from this type of service:

You can’t ignore social media any more if you want your business to reach modern consumers. One of the common questions businesses have when hiring or evaluating their social media agency is “what exactly should be measured?" Is it more than just setting up a profile and seeing if anything happens? We would say yes, and it is essential to track the effectiveness of your social media accounts through measuring these 5 things:

Did someone tell you that you need to hire a local SEO services company? Or maybe you’ve read something telling you that SEO is crucial for your business? SEO is definitely an important part of your online marketing strategy, but if implemented correctly, it also helps get more local customers walking into your business.

As a small business owner you want to get the best bang for your buck. You’re willing to spend money on marketing, but you want to know that what you’re investing in will get you results – and not just the illusion of results in the form of fancy charts and graphs – but a real, legit return on investment in the form of leads and customers. Utilizing content marketing services is the surefire way to give your ROI a boost.

Organic is somewhat of a buzzword these days, most often associated with the latest trend turned lifestyle of eating natural, healthy, pesticide-free food – but it actually applies to your internet marketing strategy too. It’s never too late to change your lifestyle and it’s never too late to start utilizing organic SEO services to keep your business in the green.

The Proof is in the Charts!

As you are considering your marketing budget and looking for new sources for lead generation, have you checked out Inbound Marketing?

Losing credibility of your business, your brand, and even in your name can happen over a long period of time, but with these four ways, your brand will lose credibility fast!

Here’s how:

1. Don’t do what you say you are going to do. Promise the moon but don’t even get your customer out of the stratosphere.

We each are attracted or fascinated by different characteristics when it comes to people. Would you be surprised if I said we are also attracted to these characteristics in businesses?