Are you lost when it comes keywording your website? Don’t worry, you’re definitely not alone. SEO can be extremely confusing, especially when it comes to optimizing your website with relevant and targeted keywords. Keep on reading to learn some SEO basics that will guide you through how to add keywords to a website.  

No really, people make purchases after talking about brands and products on social media. So, if you are a business owner, that’s the answer to your question “Why is social media important?”

As we opened our emails this morning we experienced a first here at Half a Bubble Out – our first negative blog comment. Not just negative – hostile, harsh, rude, ignorant, irrational, ridiculous – are other words that come to mind. It’s ironic actually, because we’ve been discussing blog comments around here a lot lately, asking questions like: Do they matter? Should we care? How should we moderate them? How long should we leave comments open? Do we respond to every comment? But we haven’t yet had the opportunity – yes it’s an exciting opportunity! – to respond to a very negative blog comment until now. So we of course had to share these internet marketing tips with you about how we responded.  

To give some brief context, one of our company owners, Kathryn, wrote a blog post last week about how she disagreed with a commercial for the Cadillac ELR because it essentially proclaims that the achievements and greatness of America rests in the fact that we don’t take time off, and if we do, it diminishes our earning potential. Read the blog and see the commercial here: The Makers of the Cadillac ELR Commercial and I Simply Disagree.

There are many rules to creating the best landing pages but some of those are often overlooked or not talked about much. Yes, many of us mostly know that you need to have a consistent format, be clear with what you are offering, have keywords on your page, include a form and so on. However, if after reading that last sentence you didn’t know one of those aspects or have questions, read this blog first, “The Best Landing Pages Use These 6 Simple Techniques," then come back to this one.

We are firm believers in blogging. Sometimes we can’t believe that some people are still asking the question “Why blog?” As an inbound marketing agency we have seen first hand the positive effect that blogging can have on your business.

Are your current SEO services for small business helping you become visible to your potential customers? Do a quick test, and compare your business to other fully optimized businesses. Don’t worry it only takes a second!

Cadillac launched a new commercial for the Olympics that really got under my skin! I waited for a week to see if I was still irritated enough to post a “ranty” blog, and I am, so here we go! This ad for the new Cadillac ELR essentially proclaims that the achievements and greatness of the United States of America rests in the fact that we don’t rest. Check it out here if you haven’t seen it.

Blogging is not scary. I repeat: blogging is not scary. Anyone can do it – yes, even you! The first thing you should know is that you are not alone. Even big time bloggers wrote a first blog at some point. If you are just starting to get your feet wet with an online strategy for your business, here are some internet marketing tips for a first time blogger.

You’ve had your website up for awhile now and you think it’s a pretty good one. You have all the basics, it’s simple to navigate and you’ve had good success with leads. However, lately something just isn’t right. People aren’t visiting it like they used to and your conversion is down. How long has it been since you’ve updated your website? A simple fix to a problem like this may be to update your website. Keep reading to learn how a quick makeover may be the answer to increase website conversion.

Time goes by so fast in general but when it comes to the internet things can change within the blink of an eye. This is why you need to constantly be updating your website and not forget about it. After all, it is like a 24-hour employee. Take advantage of that and make sure to make a good impression!

Here’s 7 questions to ask yourself when looking through your website:

1. Are your offers up to date?

Landing pages are an essential element of your business website and should definitely be an aspect of your internet marketing strategy. Landing pages allow you to connect with people who visit your website and act as a 24 hour employee that gathers the information of prospective leads.

Most sites over complicate their explanation of how to add keywords to a website, this blog explains how to use keywords for your business blog and website without the headache. 

First lets demystify adding keywords by debunking a few myths...

Myth #1: Only SEO Specialists Can Add Keywords to a Website

It’s crazy how many spammy emails we get each day.

Each morning when I come to work and open my email I seem to have a handful of spammy, unlovable emails filling my inbox. Mind you, being an email marketing consultant, I can’t bring myself to just dump them into my trash bin. I am actually curious to how the subject line got through, what the return email address is, how the email displays in my email window, how many highlighted or bold words are used, and all the other nerdy stuff that email marketing consultants find fascinating (fist bump to all you who feel me).

For months now here at Half a Bubble Out we have been writing and posting blogs about a wide variety of inbound marketing and SEO concepts; from how to create the best landing pages to what makes a good website, how to add keywords to your website, and a host of other topics. Every week each person in our office gets assigned a topic from the core areas we have committed to writing about, and every week we are responsible for coming up with a helpful, informative blog post about that topic. We are huge believers in blogging and have seen the fruit of it in our business. Having said that, if you look at the authors over the past several weeks, you will note that I have been woefully remiss in contributing my allotted blog posts on any regular basis.

Disclaimer: If you’re new to this internet marketing thing, we really don’t think you’re stupid. It was just too good of a title to pass up! If you’re reading this, it got your attention right?

The last year has brought many changes to the role link building services play in our inbound marketing strategy for our clients. We have always been a company rooted in the belief of a holistic marketing strategy and that all the pieces and parts of marketing need to work together to build your brand, bring in leads and convert them to customers. Many pieces overlap or are intertwined and natural connections are made.

The best landing pages are like a love story. There is a type of romancing that must be done to introduce, persuade, gain trust, and make your customer fall in love with the idea of whatever you wish they would do. There are no guarantees, and a landing page isn’t the only date you will have with a customer, but it should make an impression, and in the very least make some sparks fly.

There’s no doubt that blogging consistently is an effective internet marketing strategy to help produce informational and helpful content on your website. However, it doesn’t end after you’ve finished posting a blog. You can’t expect people to just stumble upon it. That’s why we push it out to social media and share the content with friends, colleagues, industry leaders, clients and so on. But, why stop there? To fully get the benefit of your blog posts you should be sharing them more than once on social media. Continue reading to find out why blog posts should be recycled.

I learned something about myself watching the Super Bowl last weekend. It wasn’t a brand new revelation, but it was a deeper understanding of something that resides in my DNA. Simply put it is this: I want people to do well. I want teams to play well. I want competition to look like it really is competition. When games happen like the recent destruction of the Denver Broncos by the Seattle Seahawks I am just kind of depressed afterwards.

The Super Bowl has become more than just a game for the majority of Americans. It’s practically a national holiday, an excuse to eat nachos, a reason to don your favorite sports memorabilia and cheer with fellow fans - unless you’re a baseball fan like me. I watch the Super Bowl for the hype and for the commercials.

Creating a website is very similar to baking—instead of using ingredients like sugar and flour you replace them with CTAs, landing pages and so on. Yeah, it’s not as tasty as baking is during the process but in the end it sure does pay off. Continue reading to discover some of the ingredients of what makes a good website.