Internet Marketing Tips: Why RadioShack’s Super Bowl Ad was Like Totally Tubular

February 4, 2014 / by Paige Gilbert

80sThe Super Bowl has become more than just a game for the majority of Americans. It’s practically a national holiday, an excuse to eat nachos, a reason to don your favorite sports memorabilia and cheer with fellow fans - unless you’re a baseball fan like me. I watch the Super Bowl for the hype and for the commercials.

This year, the commercials didn’t disappoint. In fact, in my opinion they were way more exciting than the actual game. One commercial in particular got me thinking about internet marketing tips and actually made me laugh out loud. Here it is:


Why RadioShack got it right

It knows who it is

When you can laugh at yourself others will laugh along with you. RadioShack admitted that it has been out of touch with the times. The electronics company is best known these days as a 1980s throwback. It recognized this by bringing in nostalgic 80s characters to ransack the store and take it back where it came from. Then we got a glimpse of a shiny, new, more modern RadioShack.

Not only did this reach the die-hard customers that have probably always shopped at RadioShack, it also caught the interest of the younger, savvier generation that perhaps has never set foot in a RadioShack, but now may want to. In fact, (ironically) I was driving by RadioShack just the other day and thought to myself, “Who every shops there? How does that company stay in business?” RadioShack must have been thinking the same thing.

It knows who it wants to be

RadioShack has acknowledged it needs to up the ante in order to get more of the market share. You can “know” something needs to be done all day long, but until you actually “do,” nothing will change. RadioShack is willing to change and all you have to do is visit its website homepage to see this in action with a promo that says “The store of your past is now the store of your future.”


While I’m pretty sure if you walk into your nearest RadioShack today, it will probably still feel older, cluttered, and kinda lame RadioShack has begun “doing” something. In 2013 RadioShack made improvements to nearly all 4,300 stores in the U.S. which included adding more than 100 concept stores. These redesigned, modern concept stores feature bright interiors, new exterior signage, and interactive areas for customers. All stores completed a product refresh that created a cleaner looking environment to make room for new, must-have products. RadioShack even embraces the mentality of internet marketing with its tagline “It Can Be Done, When We Do It Together.”

How you can apply it to your internet marketing strategy 

Similar to what RadioShack’s tagline says, when all the pieces and parts of a well-thought out internet marketing strategy work together, it gets things done. Some of these pieces and parts include:

  • Optimized website
  • Consistent blogging
  • Helpful downloadable offers
  • Calls-to-action
  • Landing pages
  • Lead nurturing campaigns
  • Converting customers!

Marketing your business online can help you reach new customers and get you qualified leads. RadioShack is ready to leave its 80s facade behind.  

Like RadioShack, maybe you feel like your business is stuck in another decade and it’s time for an update. Maybe your business is up to date, but your marketing strategy needs a makeover. Start by asking yourself these questions:

  • Are you recognizing the need for a re-branding or new marketing?
  • Do you know who and where your customers are?
  • Do you have a plan to implement?

If you’d like to talk more about internet marketing and how it can breathe new life into your business, contact us to talk to an internet marketing specialist today!

What was your favorite Super Bowl 2014 commercial?

Topics: Internet marketing

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