Facebook has over 2 billion users worldwide. It’s where you go to catch up on the latest news from your friends and family, but it has also been an integral place for businesses and advertisers to show relevant content to you. On January 11, 2018, Facebook announced that they plan to change their algorithm to focus more on friends and family interactions. Their goal is to increase the quality of your time spent on facebook, and reduce the quantity.
Read MoreHow Facebook's New Algorithm Could Impact Your Small Business Marketing
January 12, 2018 / by Jeannie Brossoit
Will the Repeal of Net Neutrality Affect My Business?
December 15, 2017 / by Jeannie Brossoit
You may have seen the issue of ‘Net Neutrality’ back in the news this week. On Thursday, December 14, the Federal Communications Commission (FCC) repealed the internet neutrality rules that were put in place in 2015.
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3 Internet Marketing Goals to Make Instead of New Year’s Resolutions
December 30, 2016 / by Paige Gilbert
posted in Internet marketing, Marketing, Grow Your Business
Updated for 2017
Right now it’s mere hours before we say farewell to 2016. Have you made your New Year’s resolution? I hope not. Really. If you’re stressing over what your New Year’s resolution is going to be – lose weight, exercise more, stop smoking, be nicer, go to bed earlier, give up chocolate (whoa, let’s be realistic here, huh?) then I give you permission to stop obsessing. You don’t have to make one. In fact, all that indecisive energy you’re spending on how to better yourself in 2017 can be much better spent on setting goals for your online strategy instead. We’ll help by giving you some internet marketing tips that you can achieve early on in 2017.
Lessons from Pokémon Go for Your Small Business Marketing
July 20, 2016 / by Chris Vande Lune
You’ve probably heard of Pokémon Go -- it would be hard to miss news of this popular new social app. In fact, you’ve probably noticed a strange trend recently of people walking with a sense of purpose all around you while glued to their smartphones. I have seen this in my own neighborhood, where suddenly neighbors I’ve never even seen before are out walking and staring at their phones, almost like they're in a trance.
If you’re not familiar with Pokémon Go, it's basically an app for your smartphone that allows you to “see” Pokémon in the real world (your local streets based on your location), capture them, and train them to battle against other people’s Pokémon.
Pokémon Go and Your Marketing
So how does this relate to small business marketing? Clearly this game is the craze of the moment, but in my opinion it is always good to watch trends and see what people are interested in, especially with the rapid speed of technological change.
In a recent Adweek article, Tod Loofbourrow and Eva Barbier give us 5 things to learn from the success of Pokémon go:
Read MoreThe Basics to Get You Started with Snapchat Social Media Marketing
April 29, 2016 / by Chris Vande Lune
posted in Social Media, Marketing
You've probably heard of Snapchat -- that all of the "young kids" are using it. If you haven't heard of it, in simple terms it's a photo and video sharing service where the pictures and videos disappear within seconds of being viewed. You can also message friends with a text message type of format, although the platform is much more photo and video focused. What you may not know is that some consider Snapchat to be an important up and coming marketing platform.
Read MorePersonas: The Secret Weapon of an Inbound Marketing Company
March 23, 2016 / by Kaitie Franklin
posted in Inbound Marketing, Marketing
You may be wondering to yourself what exactly a “persona” is and how is it a secret weapon? It is critical to be aware of your prospects' personas along their buyer’s journey with your company. As an inbound marketing company, you will see someone go from a stranger, to a lead, to a customer, all the way through to a promoter and the persona comes into play every step of the way.
Creating the Persona
To put it simply, personas are representations of ideal customers you create to help your team develop focused content formation and nurturing strategies. To create personas, you will use information you already have about your target market or current customers. There are several aspects you need to consider to make a comprehensive persona. Here are some questions you can begin with followed by examples:
Read MoreWhat Your Small Business Can Learn From Star Wars and Its Co-Branding
December 18, 2015 / by Jessica Miley
posted in small business, News, Marketing
Co-branding is a popular tactic within the marketing and advertising world and is something that your small business should take advantage of if you see an opportunity. This common practice has positive reasons why you should consider this strategy. But let’s start with the basics.
Read MoreUniting Sales and Marketing Teams in an Inbound Marketing Company
December 11, 2015 / by Dane Johnson
One of the biggest obstacles businesses can face is a poor relationship between the marketing and sales teams. Historically, the two sides have had little nice to say about each other; in fact, 87 percent of marketers and salespeople describe the others negatively.
Read MoreHow Will Your Small Business Be a Part of #GivingTuesday?
December 1, 2015 / by Paige Gilbert
posted in Our Thought Bubbles, small business, Marketing
There’s Black Friday and Cyber Monday – but do you know about #GivingTuesday? After two days dedicated to shopping there’s a day dedicated to giving back. On Tuesday, December 1, 2015, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.
Read MoreSocial Media Marketing News - Facebook Introduces Detailed Targeting
November 18, 2015 / by Chris Vande Lune
posted in Social Media, News, Marketing
Facebook has updated its targeting capabilities for advertisers that allow for much more specific targeting than before. If you're running paid ads on Facebook as part of your social media marketing efforts to get traffic to your site, this is great news. Details are below, but a quick note – you have to be using Facebook’s Power Editor presently to access these capabilities.
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