You may be wondering to yourself what exactly a “persona” is and how is it a secret weapon? It is critical to be aware of your prospects' personas along their buyer’s journey with your company. As an inbound marketing company, you will see someone go from a stranger, to a lead, to a customer, all the way through to a promoter and the persona comes into play every step of the way.

Creating the Persona 

To put it simply, personas are representations of ideal customers you create to help your team develop focused content formation and nurturing strategies. To create personas, you will use information you already have about your target market or current customers. There are several aspects you need to consider to make a comprehensive persona. Here are some questions you can begin with followed by examples: