With the strict policies that surround link building services in the internet marketing industry now, as a business you need to be extra careful with how you build links. This also applies to your local reviews on different sites such as Yelp and Google.

In Matt Cutts' most recent video blog he explained how the team at Google evaluates paid link building services. In the past few months Google has gotten even stricter on link building strategies including backlinking and guest blogging. In this particular video he explains the fine line between paid link building, which can be the difference of receiving a free trial to receiving a gift card for providing links.

The last year has brought many changes to the role link building services play in our inbound marketing strategy for our clients. We have always been a company rooted in the belief of a holistic marketing strategy and that all the pieces and parts of marketing need to work together to build your brand, bring in leads and convert them to customers. Many pieces overlap or are intertwined and natural connections are made.

Commenting on blogs that are relevant to your industry is a great way to build links to your website. Link building services are a very important aspect of your internet marketing strategy, but making sure you’re not being annoying is just as important.

Happy Monday to everyone.  I wanted to pass along this blog from Search Engine Land that talks about all the changes in SEO especially around link building.  I want you to understand and be kept up to date with all the changes.  If you have been talking with me at all in the last 6 months you have probably heard me talk about link building and how it has changed.  Many of the people who come to us looking for help have heard or even invested a lot of time and money in link building strategies because they helped people rank better in Google.  

If you are at all familiar with link building services or in need of them, then the terms Google, page rank, link building, Penguin, Panda, and now Hummingbird are probably familiar to you as well (if they aren’t, keep reading!)

Link building is hard and is often not the most exciting thing to do when it comes to your internet marketing strategy. Then why not spice it up and use social media in your link building services? It’s fun, social (duh), you can directly aim at your target market and lots of people see it!

Are you trying to make small changes to incorporate internet marketing into your business strategy? If so, then you might find this blog extremely helpful for link building. Link Building is a very important part of establishing credibility online for your business, and it also shows Google that you are participating in the online community.

Link building services can be a mess sometimes. Trying to scourer the web for quality links without falling into black hat schemes or trying to acquire bogus links can be a challenge.