ISSUE #011| THE LEADERSHIP CONTRARIAN

I believe thriving should be normal in business.

But there’s a problem.

We’ve normalized “average”.

And in the process, we’ve watered down the very idea of thriving.

For decades, most of our systems - education, management, leadership development - have aimed at a simple goal: move people up to average.

If someone struggles, we help them reach the middle of the bell curve.

And if someone rises far above it, we treat them as the exception. Something unusual. Something rare.

"Good for you," we say. "You’re one of the special ones."

But average was never meant to be the goal.