3 Myths to Help Demystify How to Add Keywords to a Website

February 14, 2014 / by Natasha Hawkins

Most sites over complicate their explanation of how to add keywords to a website, this blog explains how to use keywords for your business blog and website without the headache. 

First lets demystify adding keywords by debunking a few myths...

Myth #1: Only SEO Specialists Can Add Keywords to a Website

This is false, even though SEO specialists are more qualified, and will probably be the most effective choice for your business; they are not the only choice. If you are writing blogs for your website you can do your part. Blogs are considered five star quality content for Google, but if they are not keyworded properly they may be a waste of your time. If you want to skip right to the good stuff, then download our cheat sheet: How to Add Keywords Like a Pro now. 

Myth #2: The More Keywords Added to a Blog the Better

This is incredibly wrong; in fact this can actually get your site to rank lower in search results. The truth is each blog should target one primary keyword or phrase. Your goal is to accumulate as many blogs as possible that target that primary keyword. The accumulation and repetition is key. By targeting one keyword or phrase over time, you will attract visitors searching about the keyword from all angles. Here is an example of three blogs all targeting and ranking for the same keyword:

These three blogs are great examples of how you can creatively target one keyword or phrase from many different angles. Can you guess what our primary keyword was in the three blogs listed above?

 That’s right they were keyworded for the phrase “How to add keywords to a website.”

 

How to add keywords cheat sheet

 

Myth #3: People Will Get Bored If I Target the Same Keyword Over and Over Again

False, each blog should be treated as a solo blog. The idea that someone is going to read every blog on your website you have written is highly unlikely. Think about it this way:

Example:  

Susan, Mary, and Jeff are all searching for a way to fix their car, but each of them asks a question in Google differently.

  • Susan searches “Why is my car making loud noises when I drive?”
  • Mary searches, “My car’s alternator is making weird noises.” 
  • Jeff searches “Mechanics who can fix alternators.”

Each of them is essentially looking for the same thing, but they ask for it a different way. Google then scrolls through the many web pages on car noises, alternators, mechanics, etc. and brings up the first 10 pages that relate to their specific searches. 

  • Susan may see search results that talk about car noises, and reasons why cars may make weird noises.
     
  • Mary might see results that talk specifically about alternators and how to fix them.
     
  • Jeff is our most advanced searcher; he knows he needs a mechanic, so he includes this in his search, resulting in pages of local mechanics that work on alternators.

Wouldn’t you like all three of these people to see your website in search results if you were a mechanic shop? Of course! And that is why you write from many different angles to cover all the possible ways that your potential customers might search.      

As you can see there are quite a few myths about how to add keywords to a website. This is why we urge so many businesses to hire an SEO specialist or even better an inbound marketing company to help guide them through the process. Yes you can do it, but the truth is wouldn’t you rather hire an expert and not have to worry about it?

Adding keywords to your website can bring you so much more business and it really is worth considering someone like us to help you with it. Contact us for a free 30 minute consultation if you're ready to get more leads and customers!

Topics: Website Development, Keywords

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