Do you want to get to know your customers better? More so, do you want to understand your customers better so that you can grow your business as a result? Understanding who your customers are, what they like and why they would want to buy/use your product or service will help you to be more successful and be a more likeable, people oriented business, full of passion and provision.
You realize how important your customers are, and you love that they chose to support your business but you also need to grow as a business. How do you do this? By understanding your customers demographics and developing personas.
By doing this you are being more considerate to your customers because you're understanding what they want and being more relevant by actually giving them what they want. You’re being even more friendly than you already were and are being helpful, which is something you truly value.
So, how do you do this?
Know your demographics
Do you know what your customer’s demographics are? Demographics are things like your customer’s age, sex, occupation, income, family count, etc. Believe it or not, most business owners don’t know. When asked who they're trying to target, some even answer with “everyone.” While you may want everyone to be your customer, most likely not every single type of person is included in your customer demographics.
If you know this information, it will instantly start to help your business by understanding your customers better, in turn growing your business.
The more information you can get about your customers, the more helpful the demographics will be for your business and marketing strategy. However, while demographics are helpful, they are not everything. The assumption used to be, back in the ‘70s and ‘80s when demographics first came out, that’s all you needed.
That is no longer the case. With stiff competition and more data available, you now need to include many more factors.
Know your psychographics
When psychographics first emerged in the ‘90s it changed how businesses were marketing their products to customers because they had much more knowledge of what the customers actually liked and why they liked certain products.
Psychographics provide data about how and why someone buys something. It gets into the psychology of your customer's buying habits. Demographics explain “who” your buyer is, while psychographics explain “why” they buy.
Know your personas
A persona is a fictitious description of your ideal customer. Typically you want anywhere from two to seven personas for your business. Personas are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.
Here is an example from HubSpot of a basic buyer persona based on the ideal customer for a nutritional counselor:
- Aged 45-46
- Married, with children
- Dealing with issues of weight gain, diabetes, lack of energy or hormonal imbalance
- Household income 100K+
- Concerned with health and appearance
- Wants a healthy lifestyle, but doesn’t have much time
- Enjoys going online in the evenings, big fan of Pinterest
- Tends to favor quality over economy
- Finds fulfillment in her career and family
- Values time with a small group of friends
Looking at this list now you can see why it’s important to have both the demographic information and psychographic information so you can better understand your customers.
If you’d like to know more about personas here’s a great blog: Internet Marketing Tips: What Is a Buyer Persona?
If you understand your customers better, you WILL grow your business. By knowing your customer’s demographics and personas, you will be a step ahead of most other businesses and will be able to connect to your customers better.
Need help finding out what your customer demographics are and how to develop a persona? No problem, we can help! Half a Bubble Out is a Passion and Provision company that helps small businesses all over the United States become successful. We specifically serve businesses in the Chico, Redding and Sacramento, California areas.