Have you ever felt like your sales team and marketing team were so disconnected they aren’t even in the same building, let alone working for the same company? Imagine a small business environment where the marketing team and the sales team are not just in the same stadium, wearing the same uniform, but like a track and field 4x100 relay team, they are also running in the same lane and can perform a smooth hand-off of the baton! The baton must not be dropped and the smoothness of the hand-off can make or break your team reaching company goals.
Wow, how much faster could your business reach its goals of increased sales if sales and marketing weren’t so disconnected? Think of the feeling the lead will have when they have a smooth transition from ingesting inbound marketing materials and speaking with a salesperson and going through the sales process. If you are wondering how to increase sales and reach your business goals as quickly and effectively as possible, sales and marketing need to work together- they need to be team mates!
For some businesses this may seem like a far fetched dream that will never be a reality. For others, all you may need to do is streamline your hand-offs or get your team members in better positions.
Here are a few tips using inbound marketing strategies that will increase sales and help you reach your business goals faster. By aligning your sales and marketing teams (even if the teams are composed of one person) your company can more effectively increase sales and get more customers.
Whether your marketing and sales team are the same person or your company has over 100 people on both teams, speaking the same language and aligning your goals, creating smooth hand-offs and celebrating together will only improve what you are already doing well and it will increase your sales. We also call this Smarketing (aligning sales and marketing).
Looking for more information on how to increase sales in your small business and get your sales and marketing on the same page? At Half a Bubble Out, we not only do inbound marketing really well to generate more leads, but we also do business consulting to help increase sales and generate passion and provision in your business. Contact us today for a free evaluation and see how you can improve the hand-offs between your sales and marketing teams.