Do you want a successful small business that allows you to provide for yourself, your staff, and reach your financial goals? There is a quick, easy 3 step process for you to get started. Feel like you’re being pulled in a million different directions? You can start today and do it one step at a time. How? By learning how to craft, tell and live your company’s message.
Step 1: Craft it
Crafting your message is skillfully putting together the who, what, where, when, and why of your small business. You have to ask, “What is going to be my plan?” taking into account your work environment, the marketplace, and the channels available to communicate your message. Then you put it all together in an appropriate way.
Step 2: Tell it
Telling your message is the communication to others and how you communicate to them. Outward communication to your customers, influencers, referrers, or anyone outside the company. Inward communication to your employees and everyone inside your company. How you communicate is the channels of communication you use:
- Mass media (TV, radio, etc.)
- Printed Assets (Brochures, pamphlets, business cards, etc.)
- Online marketing (websites, social media, blog, etc.)
You can craft and tell your message, but unless you’re living it out what you’ll have is an incredibly in-authentic brand.
Step 3: Live it
Living your message is the proof in the pudding. You have to be authentic and build trust. Dr. Frank Luntz, named the “hottest pollster” by the Boston Globe and one of four “Top Research Minds” by Business Week, says, “It’s not what you say, it’s what they hear.” You will only have a successful small business if you do this day in and day out through all areas of your company – it might be client fulfillment, customer support, employee engagement or any touch point that you have – using the right type of communication.
It just takes 3 easy steps to have a successful small business and help your company run more smoothly. Get started and Craft it, Tell it, Live it! You can enjoy your job and make a decent living at the same time. You can get started now.
If you need some help, contact Half a Bubble Out today!
