Are you wanting to increase your market share within your industry while trying to compete with the larger companies that clearly have larger budgets? With all the masses of information that all companies are competing with, it is important to keep that edge with your small business marketing while creating Passion and Provision. Here are three steps that inbound marketing focuses on to increase your return on investment and your market share.
Focus on the Buyers
Recognizing that the way customers buy things have changed means that we have to sell differently too. Inbound marketing is a strategy that focuses on positioning your business and tailoring the content that you create to appeal directly to your potential customers. This creates a unique experience that will keep your small business marketing ahead of the game.
Inbound marketing leverages content to attract visitors to your business. Your content becomes a permanent asset that can be used to increase your market share. Instead of only funneling money to say billboards, media buys and other traditional forms of marketing that seem to only be a temporary fix, inbound marketing helps you build content, websites and more that will continuously increase your return on investment.
Spend Less Money
When evaluating your small business marketing, are you concerned about how much money you are spending to hopefully to turn those leads into customers? According to HubSpot, a company sized between 51-200 employees using outbound (traditional) marketing will cost them $220 per lead. That same sized company using inbound marketing will cost them $70 per lead. Which one sounds like a better deal?
Inbound marketing can help increase your market share while keeping your small business marketing budget manageable. If you need more information on inbound marketing or would like to start implementing a strategy contact us at Half a Bubble Out. We are a marketing, advertising, and small business consulting agency full of Passion and Provision that will take your business to the next level of success.