Are you feeling the struggle of your business as a weight on your shoulders? I am going to tell you a story about how one man’s genius can help you create a successful small business full of passion and provision.
There once was a man that lived in a small town. He was a brilliant man and was known for solving problematic situations. This man wanted to understand why the lever worked. What was the principle behind it? He once said:
“Give me a place to stand and rest my lever on, and I can move the earth.”
There was a huge ship in the town’s harbor that couldn’t be launched by all the men in town. The town’s king heard of the man’s brilliance and his claim that he could move the earth if he was only given the right tools. So the man was challenged to move the ship.
This man was the great Archimedes. The mathematician used a large lever to launch the ship. King Hiero was pleased by Archimedes’ genius and began to use his intelligence to develop weapons to increase Syracuse’s defenses in war against the Romans.
This is when the principle of the law of the lever was born. It is an amazing concept to think about. With a lever and a fulcrum you are able to move an object that weighs a significant amount more than you do. But what does Archimedes and the concept of leverage have to do with your business?
We know that you want to have a business that provides financially for you and your employees. You also want the passion to be seen and felt in your business. Having happy employees and customers makes you happy. This can feel like a heavy burden and this can be a heavy responsibility. To have a successful small business full of passion and provision you have to figure out a way to leverage your resources.
Leveraging has two goals:
- Leveraging in business helps you manage your money better
- Allows you to get something you couldn’t get with cash
Leveraging your resources in business allows you to get the maximum output with the same amount of input, but you need a fulcrum. That fulcrum is inbound marketing. This specific type of marketing uses content like a magnet to attract people to your business. Inbound marketing is a cost effective way to help you leverage your time and resources. You have to invest in your tools to make sure that inbound marketing will be successful.
Are you questioning if inbound marketing will work for your company? Inbound marketing uses strategy to look at the bigger picture and to bring all pieces of marketing together to ensure that you are communicating properly to you customers. Eureka!
If you would like to learn more about inbound marketing and how to leverage your business with it, give us a call. We would love to help you be helpful to other people. You know why? Because that is good business. Let’s do good business together.
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.
