12 Questions to Ask About the Best Landing Pages

January 10, 2014 / by Vicky Zancanella

posted in Landing Pages, Lead Conversion

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Why should I use landing pages on my website?

Did you know that up to 98% of your website visitors will never come back to your site once they visited for the first time? Wow! So if you don’t have either really great addictive content, or a way to connect with your visitors, you will never see them again.

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Warning: These 5 Mistakes Will Destroy Even the Best Landing Pages

December 5, 2013 / by Raquel Royers

posted in Landing Pages, Lead Conversion

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Landing pages are an extremely important part of your internet marketing strategy as a business. Having landing pages is how you bring in leads and eventually (well, hopefully) convert them down the funnel and turn them into customers. But, unfortunately there are some mistakes that can destroy even the best landing pages out there. Read on to find out what those mistakes are so you don’t make them!

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5 of the Best Landing Page Terms Every Business Owner Should Know

November 8, 2013 / by Natasha Hawkins

posted in Landing Pages, Lead Conversion

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Landing pages can drastically increase the number of leads and customers your business is getting. A landing page is designed to capture information from your website vistors that can help you understand their wants and needs even better. However, there are many business owners who don't know what a landing page is or how it works, let alone the vocabulary that surrounds it. So let's take a step back and define 5 key terms that relate to the best landing pages.

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Create the Best Landing Pages for PPC

November 7, 2013 / by Vicky Zancanella

posted in Landing Pages, Lead Conversion

1 Comment

So your boss wants to increase the business’ website traffic and get your brand out there for people who are searching for it. One of the ways to do this quickly is by paying for it with Pay-Per-Click ads or PPC, and you'll need to create the best landing pages to make the ads effective.

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What Could Have Been the Best Landing Pages Gone Terribly Wrong!

October 27, 2013 / by Travis Martin

posted in Landing Pages, Lead Conversion

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Today will be a humorous but great learning experience. We will be viewing 3 landing pages that almost got the title as “Best Landing Pages” but turned out to be the “Best Landing Pages – Gone Wrong!”

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The Best Landing Pages Should Take a Hint from In-N-Out Burger

September 11, 2013 / by Kathryn Redman

posted in Landing Pages

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I woke up this morning thinking about In-N-Out Burger and how its menu reflects a key piece of what defines good marketing. It’s simple…one thing. One thing, one focus, one piece of information. If you eat at In-N-Out you know what you are getting. Burger and Fries. Simple, straightforward, a single focus. Your only decision is if you want a single or a double, and if cheese and grilled onions should be involved!  While most restaurants go for the broad offering and add new menu items regularly, In-N-Out has chosen a simple, single focus. That might be the single most difficult thing to do in marketing, maybe in communication overall.

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5 Elements Your Best Landing Pages Are Missing (PPC Addition)

August 31, 2013 / by Travis Martin

posted in Landing Pages

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Today is all about the best landing pages and how to get them to convert visitors into leads or customers efficiently.

We all want the best landing pages and some companies have them. It takes skill and knowledge to create landing pages. Today we are going to focus on the 5 elements of the best landing pages when partnered with a PPC ad campaign.

Let’s get right into it…

1 – Give Your Visitors Something Relevant

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Personalization Makes the Best Landing Pages!

August 21, 2013 / by Vicky Zancanella

posted in Landing Pages

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So yesterday at INBOUND13, HubSpot launched its new Content Optimization System, blasting off into the new frontier of personalized inbound marketing and when I went to HubSpot.com today, this is what I was welcomed with on their home page:

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The Best Landing Pages Don’t Go At It Alone!

July 25, 2013 / by Vicky Zancanella

posted in Lead Generation, Landing Pages

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Although landing pages are a great internet marketing tool for converting website visitors into leads and eventually customers, they don’t play the game solo. They are part of a team and it is the team that makes the best landing pages THE.BEST.

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The Best Landing Pages Use these 6 Simple Techniques

July 12, 2013 / by Natasha Hawkins

posted in Internet marketing, Landing Pages

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Landing pages are a fundamental and undeniable part of a successful internet marketing strategy. Think of your landing pages this way, they are the hub, the center, bullseye of your marketing and lead generation efforts. Every offer, PPC ad, and other marketing efforts you use should be directed back to a landing page that is clear, to the point, and can convert visitors into customers. Not sure if you need landing pages for your business? Think again!

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