Are dogs or landing pages part of your internet marketing strategy? Our dog Backup became part of our office “staff” in December 2010 when she was just 8 weeks old. It’s true…she’s on the website as part of the team and everything. (www.halfabubbleout.com/about-us/our-team).

Landing pages are known by many names, “lead capture page” or a “lander” and even a “conversion page.” These are really all the same thing and when put in plain terms a landing page is a single web page that appears in response to clicking on a search result or online advertisement.

1.  What are Landing Pages?

Let’s start with the basics. A landing page is exactly what it sounds like and plays a significant role in your internet marketing strategy. It’s a page that is used as a landing spot for a viewer coming from a PPC Ad, inbound link or call-to-action directing a viewer to a specific URL. Landing pages are used to help increase the number of people that fill out the form on the page, also knowns as "leads," which then allows you to begin building relationships with them.

If you are at all social in any way, you meet people. You may build relationships with people, you do business with them, you work with them, you engage in life with them.

Traditionally we meet people face to face and extend a greeting and a handshake. If we are looking to build relationship, we offer something - a cup of coffee, a seat on the bench, a casual bite to eat - and we talk. We ask questions and get to know the other person; her personality, her hopes and her needs. If we are invited somewhere, we like to bring something to offer such as a bottle of wine, a plate of cookies, or a bouquet of flowers.

How to  Increase Your Website Page Conversion 2,500% 

Here’s the scenario. You work really hard on your internet marketing to get traffic to your website. You may even be spending good money on PPC ads in Google or some other search engine. You desperately want people to buy something or call you or do something that will get them closer to being a paying customer. You put your phone number on the website and hope people call you. If you're doing a fairly normal job maybe you get 1 out of 500 visitors to actually call or email. Maybe you create a contact page and put a contact form on it and you get 1 out of 250 people to call or email. If you’re really doing well you get 1 out of 100 to convert or contact you and now you're up to the average conversion rate for websites over the last 20 years which is really close to what direct mail usually does, or at least used to do. So now what?