There are a lot of great websites out there selling the same exact product or service that you are. But what makes a good website? Let’s start building a bangin’ website that will take your business to the next level.
Content is What Makes a Good Website
In the marketing world it is common to hear the saying “Content is King." Well this is true, you can have a great looking website but have no traffic, which leads to no leads which leads to no conversions. To start, you need to know your customers and how they best read information and what type of information they need. This is why having many different platforms to give the content is best. Whether it's having a blogging strategy, creating short informational videos, or displaying vibrant and relatable photos, these are all important to freely give on your website.
Segmenting your website has become a new trend in website development. Check out Sales Benchmark Index’s website. On the home page you are given the option of the role you play in the company that you work for. The content is then tailored to each option. This not only includes different blog topics and what information is given, but also how the content is written. The conversation that is had between you and a CEO is different than the conversation between you and a sales representative. This is a great way to connect with your difference audiences.
Tracking is What Makes a Good Website
What is the point of building a great website if you aren’t tracking it? How are you able to better your business by knowing what works and what doesn’t? You have to have call-to-actions, landing pages, and other parts of your website that is trackable. You are then able to analyze what is best for the customer and change your website to cater to the customer. We want to delight them and keep them wanting more!
Giving Them Company Information is What Makes a Good Website
We have all been there before. It is late at night, and you are looking for more information about a company. If the offices are closed what do you have available to you 24/7 to answer your questions? It's the company’s website that we turn to. So you go to the website, and it looks like crap. It doesn’t look reputable, there is no useful information to help solve your problem, and you know nothing about the company. Do you waste your time with them? NO, website design and management is a great way to decide if it is time to move on to the next company to help. We know that you don’t want your excellent products or services to be looked over because your website is less than par. So what do you do?
Take the advice, swallow your pride and make some changes. Whether you have somebody in house or from an outside company you hire to take care of your website, the expectation should be that you know what makes a good website and that your business has an outstanding website that is continuously helping your customers and delighting them.