What if we told you that there is a proven frequency formula that can help your small business be top of mind when someone is seeking a product or service that you offer? This information we are about to give to you is hands down some of the most important and useful information that many businesses just don’t get. However, if it’s implemented in accordance to the proven frequency formula we will soon be sharing with you, we guarantee you will start to see a change in your business's success.
What is frequency?
Frequency is how often you are telling people about who you are and what your small business does. This can be done through various means, such as:
- TV commercials
- Radio ads
- Print ads
- Internet marketing
Why is it important for your business?
Frequency is important for your business so that people remember you, and have you top of mind when they are seeking a product or service that you offer. Every day they are inundated with so many brand messages, so it’s hard for you, one single business, to standout.
Along with lots of competition, there are other reasons it’s hard to get business:
- People have to become aware of you.
- You have to demonstrate to them that you actually know what you’re talking about and are good at what you do.
- If you can prove this, they will start to believe and trust you as a source, and become a returning customer.
How to implement it:
Frequency can be implemented in many ways, however, the best way that will allow you to see the most success and have a clear, defined strategy and analytics is to use a proven formula. That proven frequency formula is having your customer hear your message 3 times a week/ 52 weeks a year.
In order for your business message to stick into a potential customer’s brain they need to have a frequency of hearing or seeing that message 3 times a week, 52 weeks a year. The brain looks for a frequency of 3, on average, in order to remember it. There’s a step at 3-4 months, 6 months and 12 months where the brain begins to log those messages into long-term memory. It’s that process that makes you more familiar to them when they think of where to go for business, hence being top of mind.
Right now, think about the top three burger joints in your town. You can probably name three off of the top of your head without much thought pretty easily, right? Those businesses have done a good job with frequency. Their message has most likely had a frequency with you of at least 3 times a week, 52 weeks a year because their brand/business is engrained in your long term memory, and you can’t forget about them even if you wanted to! Don’t you want your business to be like that? Yes, of course, right?!
Not only does having that frequency just naturally cause it to stick in people’s heads, but it’s also scientifically proven that when messages are repeated over and over again, they become more believable and more truthful to those hearing it—also known as the truth effect.
The proven frequency formula is your ticket to having a more successful small business and being top of mind with your customers and potential customers. We can’t stress enough how important this is. Just remember, 3 times a week, 52 weeks a year.
If you’d like help implementing this formula and using it in the best strategic way possible for your business, we can help!
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.